Learn how to Begin a Patreon (And Make Actual Cash From It)

Right here on the CrowdCrux weblog, we discuss lots about rewards-based and fairness crowdfunding — two industries which have been on the rise in recent times for creators and entrepreneurs. 

However there’s one other aspect of the crowdfunding trade that has proven nice promise as nicely — particularly for artists, musicians, writers, filmmakers, and extra. 

And that resolution is Patreon.

Whereas generally Patreon is thrown round as a kind of crowdfunding (like we simply did), extra precisely, it’s a membership platform. 

Patreon lets you generate recurring revenue to assist your livelihood in change for rewards akin to: 

  • Insider entry 
  • Unique bonus content material 
  • Merchandise 
  • Interplay with the artist 

Not like rewards-based or fairness crowdfunding that’s performed on a per-project foundation, the large draw with Patreon is which you could mainly create a residing wage for your self if you happen to get sufficient month-to-month memberships. 

However this isn’t fairly as straightforward because it sounds. 

On this article, we’re taking you thru the way to begin a Patreon that really produces revenue so to pursue your goals and start residing full-time as an artist. 

Able to learn the way? Let’s dive in! 

Construct a Lovely Profile 

Making a Patreon that draws supporters begins on the very first day. When you’ve created your account, it’s time to hit that ‘Profile’ icon within the higher proper nook of the house display screen to start crafting your web page. 

The Fundamentals 

You’ll be requested to enter your title (use your artist title, if totally different out of your authorized), what content material you’ll be creating for Patreon, and choose a class that most closely fits your content material. 

You’ll be able to all the time change these components down the street, however ensure to offer particular consideration to which class you select — it can assist the Patreon algorithm in concentrating on folks that could possibly be fascinated by your content material. 

Additionally, get your self a killer profile picture and canopy picture that catches the attention. The inclusion of unpolluted, on-brand graphic design components will be extraordinarily useful in connecting together with your future viewers. 

The About Web page 

An important ‘About Web page’ on Patreon incorporates the next: 

  • An outline of your self and your work 
  • Sturdy voice that showcases your distinctive character 
  • A pitch as to why patrons ought to assist you 
  • A preemptive thank-you in your followers and paying Patrons 

You can even optimize your ‘About Web page’ with key phrases particularly associated to your marketing campaign.

Are you an summary visible artist? Ensure to say that precise phrase a few instances together with carefully associated phrases for alternatives to indicate up in a search on the location. 

Make a Vlog

Very like conventional crowdfunding platforms akin to Kickstarter or Indiegogo, your intro video is king. To make an intro video that converts, Patreon recommends that you simply: 

  1. Introduce Your self (Rapidly): Explaining who you’re, what you do, and what prompted you to create a Patreon web page. 
  2. Talk Your Imaginative and prescient: This can be a nice alternative to get inventive. How are you going to talk your individual that means of life in a method that calls individuals into your dream? 
  3. Sneak Peaks: Of reward tiers and advantages. That is your alternative to show the worth that they are going to get from supporting your pursuits — it’s time to get their inventive mouths watering! 
  4. Preserve it Brief: You solely have 1-2 minutes to carry potential patron’s consideration, as 60% of viewers cease watching after the 120 second mark. Write your self a script, get to the purpose shortly, and follow it. 

Keep in mind that one of the simplest ways to make sure that your video is hitting the mark is thru analysis. How are profitable creators promoting themselves by means of their vlogs?

Be at liberty to emulate that with your individual private spin! 

Assemble Should-Have Rewards 

When it comes all the way down to it, supporters select Patreon as a result of they need entry to content material they will’t get wherever else

So you need to domesticate that feeling. 

Shoot to create at the least two reward tiers — one that’s accessible at a cheaper price level, and yet one more complete tier that your most keen followers are keen to pay for. 

As with each ingredient of your Patreon web page, that is one other alternative to showcase your character. Don’t be too matter-of-fact and businesslike with it. Make individuals really feel like they’re connecting with a buddy! 

I believe an excellent instance of that is comic Chris D’elia’s Patreon Web page, the place he writes killer descriptions and communicates worth in a method that resonates together with his viewers: 

Once more, although, it’s all about finding out individuals in your area of interest and seeing what they’re as much as. What types of rewards are they providing? How are they showcasing these rewards? How are you going to emulate these methods? 

After which, most significantly, how will you set your self aside from the pack? 

Need assistance brainstorming? Try the article that’s most related to you: 

Set Cheap Objectives 

Whereas setting expectations for your self is vital, on this case, we’re speaking about Patreon Objectives — a option to encourage individuals to donate in change for, you guessed it, extra content material (or higher high quality content material). 

There are two varieties of targets you may set: 

Incomes Objectives: Primarily based on how a lot you make per-month on Patreon. For instance, if you happen to’re a author, you possibly can promise to launch two essays per week as an alternative of 1 if you happen to can generate $150 monthly. 

Neighborhood Objectives: Primarily based on what number of patrons you purchase. For instance, a musician might promise to launch an unique EP as soon as they attain 1,000 patrons. 

Objectives can all the time change, so begin small and work your method up. You shouldn’t set a purpose of 10,000 members proper if you begin a Patreon — it’s simply not reasonable. 

Over time, as you hit these targets, ensure to rejoice them! And, after all, thank the supporters which have proven up for you. 

Thanking Your Patrons 

Patreon is constructed upon neighborhood. With this in thoughts, taking a while to genuinely thank your followers can go a great distance in retaining your viewers and attracting new supporters by means of word-of-mouth advertising and marketing. 

On the ‘Thanks’ tab in your dashboard, you may create a customized message that each new patron will obtain upon pledging their assist to you. 

Make this message enjoyable, real, and ignite curiosity in your new supporter — make them really feel like they’ve made an superior determination in supporting you! 

After which, on the finish of your message, be sure you remind them that their assist and assist is the rationale which you could proceed to provide the content material you like. 

Promotion is Key 

As an artist, you may view “advertising and marketing” as a grimy phrase. 

It’s time to place that thought out of your thoughts. With out promotion, nobody goes to know that your web page exists. So embed the hyperlink wherever you constantly launch content material, make posts about it, and mobilize your core community by means of e mail outreach, if attainable. 

For those who genuinely consider in what you’re producing, advertising and marketing your content material shouldn’t really feel such as you’re dishonest somebody. In all of your advertising and marketing supplies, be sure you: 

  • Talk why that is so vital to you 
  • Exhibit how it will profit the supporter’s life 
  • Tease your rewards to get individuals  

Key Takeaways – Learn how to Make Cash on Patreon 

On the finish of the day, creating show-stopping content material is one of the simplest ways to make sure that you could have success on the Patreon membership platform. 

However by following the recommendation listed above, you may set your self aside from the pack. And if you happen to’re actually dedicated, you’ll begin making a full-time residing doing what you like. 

Critical about making a community of supporters that may fund your livelihood? 

Take into account hiring us

Our professional workforce is able to construct out a Patreon web page that converts. It’s an funding, however one that may result in long run payoffs for you and your inventive enterprise. 

We hope that this text has been useful for you! And bear in mind, CrowdCrux is right here to assist if you happen to want us. Good luck together with your Patreon launch, we’re definitely pulling for you.