1 Reward Tier: How Musician Mike Doughty is Strategizing Membership on Patreon

Mike Doughty is an American singer-songwriter and creator. He based the band Soul Coughing in 1992, and has since launched 18 studio albums, reside albums, and EPs. In an interview with Patreon, Mike make clear his pure draw to music at an early age:

Since I used to be 13, I needed to be the man who does this for a dwelling. I by no means thought I might do the rest with my life and be joyful.

“Once I was nineteen, I noticed Firehose at Maxwell’s in Hoboken, and I had a really clear thought that it could be attainable to do that as an sincere dwelling, that you just didn’t need to grow to be some form of star to be a lifetime dedicated craftsperson.”

Since then, Mike has discovered a factor or two in regards to the challenges of incomes an sincere dwelling from music. He was signed by labels, dropped by labels, and picked up by new labels. And all through the tumultuous struggles of promoting his music, Mike by no means stopped producing new work.

Now, Mike Doughty is releasing his music on Patreon. He launched his web page in 2016 and has an energetic group of 550+ patrons. Using a membership platform permits Mike to receives a commission simply and distribute extra music to his prime followers.

Mike’s technique on Patreon is an unbelievable win-win as a result of his followers don’t have to attend a whole yr for an album — as an alternative, they get a brand new music each week. All of the whereas, Mike receives a sustainable earnings in return for his music and is paid out each month.

In our interview, Mike shared that Patreon has been the simplest monetization methodology for him this yr. The dependable earnings he earns is permitting him to remain within the recreation. His recommendation for different musicians is to observe swimsuit:

“I’d problem them to remain within the recreation for his or her complete lives. Past that, I’d problem them to seek out different sources of funding (similar to Patreon) in order that they will do stuff they in any other case wouldn’t have the ability to do, as a consequence of monetary constraints.”

I toured with a full band this yr, which I completely couldn’t afford to do if I didn’t have monetary help from my members on Patreon.

Let’s dig a bit deeper into Mike Doughty’s enterprise technique on Patreon. Within the description of his web page, he explains, “The concept is that this if midway between a Netflix subscription and being a sustaining member for an NPR station. For $5 a month, you get two songs per week — one fully new, one reside recording — completely, and also you additionally assist me do issues like eat meals and pay a mortgage.”

For $5 a month, Mike’s patrons obtain:– A model new recorded music each week– One reside recording each week (from any level in his profession)

By providing one single reward tier on his Patreon web page, Mike simplifies the work for himself and repeatedly delivers content material he is aware of his followers will love. That is membership at it’s core, together with his new content material offered for a never-changing subscription price each month. Mike Doughty gives the proper case research for the way even the simplest rewards construction might be extraordinarily profitable on Patreon.

“As soon as I switched to Patreon, this weekly-song factor actually took off. It has undoubtedly made me a sharper songwriter. I write and file a brand new music each week, which is an amazing problem, and immensely rewarding.”

Mike feels that his enterprise mannequin on Patreon has helped him develop as a creator. That’s what Patreon is all about — a real worth change. Rewards for patrons, and finally, a rewarding profession for dedicated creators like Mike.

Need to say hey? Attain out to Mike right here: