2021 Was the Yr of the Backer on Indiegogo

Indiegogo launched plenty of thrilling initiatives in 2021 to assist entrepreneurs and creators ship on their guarantees to backers and create campaigns that our neighborhood will love. Whereas Indiegogo has all the time aimed to assist campaigners in hitting their targets and serving to backers, 2021 is the 12 months we actually kicked it up a notch. That’s why we’re dubbing 2021 The Yr of the Backer – as a result of when entrepreneurs and creators are supported, it helps all the Indiegogo neighborhood have a greater expertise on our platform. Under you’ll see 5 of our high initiatives this 12 months. 

However first, WATCH our particular Yr in Evaluation video the place we have a look again on the High 10 Crowdfunding Campaigns of 2021, together with a couple of honorable mentions. Did your favorites make the record?

We enhanced Belief and Security Measures with new packages and a Crowdfunding Belief Alliance with GoFundMe

Neighborhood and belief are the inspiration of crowdfunding. And, to be candid, Indiegogo hasn’t all the time lived as much as our backers’ expectations. Matching the ethos of the late 2000s, Indiegogo was based as an open platform the place anybody may elevate cash for nearly something, with little restriction. However “open” will not be what our neighborhood needs. So this 12 months we launched a variety of initiatives that put neighborhood and belief on the coronary heart of every part we do. We overhauled and expanded our Belief & Security workforce with a watch towards the last word purpose of with the ability to proactively vet the 1000’s of campaigns stay on our platform day-after-day. We created an Inside Evaluation Board to supervise our most impactful Belief selections and be sure that we’re maintaining our backer’s pursuits in thoughts always. We launched The Guidepost Program, which can assist us guarantee entrepreneurs solely launch on Indiegogo once they have a viable plan to ship. And, lastly, we partnered with GoFundMe to co-found the Crowdfunding Belief Alliance to share greatest practices and collaborate on security measures. Collectively we’re going to make use of these initiatives to catch small points earlier than they turn into large issues.  

We rebooted Go Time,  Indiegogo’s official podcast

For years, Indiegogo had a podcast that helped entrepreneurs perceive the right way to construct a neighborhood, elevate funds, talk with backers, and extra, nevertheless it had been a very long time because the in style podcast put out a brand new episode. In 2021, we knew it was time to carry it again. It was, in essence, go time for Go Time, and the official Indiegogo podcast reboot was off with a bang. Our hosts Adeeti Goswami and Stacy Bradford have been giving entrepreneurs hands-on steering at Indiegogo for years. Adeeti is Indiegogo’s Supervisor of {Hardware} and Design and Stacy is Indiegogo’s Senior {Hardware} Supervisor, and collectively they’ve labored on 1000’s of Indiegogo campaigns that raised tens of millions of {dollars} in backer funding. They’ve navigated each kind of marketing campaign to success, and now they’ve introduced their experience to a wider viewers to assist entrepreneurs ship the absolute best expertise to their backers. Via a collection of frank conversations and unique one-on-one interviews, Adeeti and Stacy speak entrepreneurs by way of what works — and what doesn’t. You’ll be able to pay attention wherever you discover your favourite podcasts or test it out right here. 

We celebrated the 5 12 months anniversary of the International Quick Observe program

This 12 months marks the five-year anniversary of the International Quick Observe Program in China, which helps China-based corporations debut new merchandise by way of crowdfunding. Because the program’s inception, merchandise from China have raised over $300 million on Indiegogo, and forty campaigns raised a minimum of $1 million. Lots of Asia’s greatest manufacturers have been behind these launches and have used Indiegogo to introduce merchandise, construct communities, and getfeedback from backers within the international market. The International Quick Observe Program program noticed 40% year-over-year progress in China in 2020, which was no small feat through the COVID-19 pandemic. To commemorate the successes of our program members, we held the Indiegogo 2021 GOGO Innovation Summit & Awards in Shenzhen, the place we heard from thought leaders within the area and handed out Innovation Awards to the highest campaigns of the 12 months. Midea U-Formed AC took residence the award for greatest marketing campaign of the 12 months, Bluetti AC200 received for greatest new marketing campaign, and Amazfit X received for neighborhood favourite. You’ll be able to discover the complete record of winners right here.

We used Ideas for Indiegogo to donate to causes that matter to our backer neighborhood

We technically launched Ideas for Indiegogo on the finish of 2020, however in 2021 this system gained sufficient momentum to make a big effect. Ideas for Indiegogo lets you add a tip to any of your Indiegogo contributions. We then donate a portion of these tricks to varied causes all year long. Day-after-day on our platform, we witness what backers can accomplish and Ideas for Indiegogo permits us to harness the ability of the Indiegogo neighborhood to assist these in want. In Might, we used Ideas for Indiegogo to make a $17,000 USD donation to Asian People Advancing Justice – Asian Legislation Caucus. In September, we donated a complete of $6,800 USD to One Tree Planted and the American Forest Basis. In November, we donated $4,000 to the American Immigration Council. We additionally donated 100% of the income from our March 15, 2021 publication to Cease AAPI Hate. We’re blown away by what backers like you’ll be able to obtain and stay up for making an enormous distinction from donations to this program sooner or later.

We expanded our worldwide footprint by opening up the platform to 11 new international locations

Crowdfunding breaks down borders. It connects backers with entrepreneurs from all around the world to carry new initiatives to life. Indiegogo prides itself on being a world platform, which is why we’re all the time increasing our worldwide attain. In September, Indiegogo started to assist much more international locations on our platform. We welcomed entrepreneurs from eleven extra international locations to launch crowdfunding campaigns of their native forex and make our international crowdfunding neighborhood extra vibrant and numerous. Indiegogo now accepts crowdfunding campaigns from Poland, Cyprus, Estonia, Greece, Lithuania, Latvia, Malta, Slovenia, Slovakia, New Zealand, and Mexico. Indiegogo is devoted to its position as a world platform for all creators and entrepreneurs, and in 2021 we have been excited to welcome campaigns from extra locations around the globe.

We teamed up with Amazon Launchpad to assist entrepreneurs launch their companies

In 2021 we started working with Amazon Launchpad to assist profitable Indiegogo campaigns turn into flourishing small companies. Amazon Launchpad will help new manufacturers, entrepreneurs, and startups overcome lots of the challenges related to launching new merchandise by utilizing Amazon Launchpad’s advertising instruments, ecommerce experience and distinctive advantages to extend visibility of their present merchandise to allow them to focus their consideration on new improvements, growth, and what’s subsequent for his or her enterprise. Launchpad seems to be for disruptors, innovators and builders with differentiated merchandise or attention-grabbing model tales. Amazon Launchpad is now featured on the Indiegogo Consultants Listing, and directs certified Indiegogo campaigns to fill out a Launchpad software. By teaming up with Indiegogo, Amazon Launchpad can turn into the subsequent step within the lifecycle for choose Indiegogo campaigns. You’ll be able to take a look at the Amazon Launchpad Indiegogo assortment right here. 

Indiegogo prides itself on being a platform the place backers can have the absolute best expertise and we’re excited that 2021 allowed us to launch initiatives that furthered that purpose and made 2021 The Yr of the Backer. This was a busy 12 months for Indiegogo and we are able to’t wait to hit the bottom operating in 2022 to construct much more options and packages to assist the Indiegogo neighborhood. 

Wish to see the remainder of our Yr in Evaluation? Have a look again at 2021 and browse in regards to the 12 months’s high campaigns, what we discovered about crowdfunding in 2021, and our predictions for 2022.