Nonprofit crowdfunding refers to cash raised by means of on-line donations from a big sum of individuals, going down on platforms tailor-made to showcase particular charitable initiatives.
You’ve more than likely heard of GoFundMe—the most well-liked of nonprofit crowdfunding web sites—however there are numerous extra working within the house to create a complete trade.
Nonprofit crowdfunding differs from different sorts of crowdfunding in that backers don’t obtain something in return (rewards/perks/fairness) for his or her donations. Each greenback given is for purely charitable functions, one thing that websites like GoFundMe work exhausting to guard.
On this article, I’m taking you thru some key statistics pertaining to nonprofit crowdfunding, so that you could get a greater thought as to what’s occurring on this very distinctive trade.
Able to get charitable?
Let’s dig in!
Key Nonprofit Crowdfunding Statistics
Over a million nonprofit crowdfunding campaigns had been hosted globally in 2020. These campaigns aimed to assist a variety of causes, from:
- Charitable initiatives
- Occasions
- Private conditions
Nonprofit crowdfunding campaigns had been predominantly centered on peer-to-peer fundraising strategies, permitting for a a lot wider attain than the typical particular person fundraiser.
The common nonprofit marketing campaign raised $9,237 with a mean donation of $66.

28% of donors had been repeat givers. As a result of nonprofit campaigns are inherently compelling because of trigger, individuals are prone to return time and again.
A mean of eight individuals donated to particular person crowdfunding campaigns, with a mean of $568 raised for a lot of these initiatives.
Donor Particulars
Though 2020 was a troublesome monetary 12 months for a lot of people, that didn’t cease individuals from giving to nonprofit crowdfunding campaigns.
Total giving grew by 4.1% over the previous 12 months, which is particularly spectacular when you think about that this marked the sixth consecutive 12 months of progress.
The three hottest missions that people donated their cash in direction of had been:
- Worldwide Affairs
- Environmental Points
- Medical Analysis
Donors are usually charitable individuals usually.
The typical donor in the USA was between 24-35 years previous and made two charitable presents all year long.
On a worldwide scale, 67% of nonprofit crowdfunding donors additionally reported that they volunteer of their area people, and 56% repeatedly attended charitable occasions.
31% of worldwide donors gave cash to individuals/organizations positioned exterior of their dwelling nation.
There was additionally an fascinating break up between female and male donors, as males had been extra doubtless to offer due to electronic mail messages whereas females had been extra closely influenced by social media advertising and marketing.
Generational Variations
Generational variations additionally produced some fascinating findings in 2020. Seems, primarily based on donor age, they’re extra prone to behave and reply otherwise relating to how and the place they donate.
Whereas all generations most popular to offer cash on-line with a credit score or debit card, 20% of boomers gave cash by means of junk mail, whereas Millennial and Gen X donors had been extra eager to money donations.

Millennials and Gen Xers had been most impressed to offer by social media affect, adopted by electronic mail.
Boomers, alternatively, had been extra closely influenced by electronic mail advertising and marketing. Whereas 19% of boomer donors had been compelled to donate through social media campaigns, they’re lagging considerably behind Millenials and Gen Xers who sought to donate because of social media by 39% and 33%, respectively.
Unsolicited mail additionally performed a big position in prompting boomer donations, with 18% of all nonprofit crowdfunding boomer donations sourcing inspiration to take motion through this methodology of contact.
GoFundMe: Titan of the Nonprofit Business
GoFundMe is by far the main participant within the nonprofit crowdfunding panorama.
As of 2020, the platform has raised over $9 billion from over 120 million donations worldwide.
A brand new fundraiser is launched on GoFundMe each eight seconds, with 60% of donors being new to the platform on the time of giving.
Nonprofit crowdfunding donations are usually smaller than conventional crowdfunding campaigns run on websites like Kickstarter or Indiegogo, with 40% of all donations being value lower than $50.
Curiously, Friday was the most well-liked day for GoFundMe donations.

Essentially the most energetic donor on the platform? They donated 293 occasions to 234 completely different fundraisers… speak about doing all your half.
Another notable platforms included:
Whereas these platforms every skilled modest progress, respectively, GoFundMe stays far and away the main alternative for each fundraisers and donors.
That is doubtless because of the truth that GoFundMe broke into the nonprofit crowdfunding scene earlier than these different websites, and many individuals aren’t conscious of other platforms.
Moreover, GoFundMe is a family identify. When individuals encounter GoFundMe campaigns on their social feeds, they’re extra prone to belief that their cash is being taken care of.
Conclusions
Nonprofit crowdfunding is an excellent fascinating sector of the crowdfunding trade as a result of it’s intention is so completely different from that of product and project-based campaigns.
Demographics, strategies of affect, and methodology of giving all impacted the success charges of campaigns in 2020.
Whereas smaller platforms have made strides in 2020, GoFundMe continues to guide the big within the nonprofit crowdfunding trade.
Are you trying to launch a nonprofit marketing campaign of your personal?
I’ve tons of nice sources that will help you out.
Try my e book, Nonprofit Crowdfunding Defined, for a way more in-depth evaluation of how these campaigns work and this video for concepts as to get began.
Additionally, you must subscribe to my YouTube Channel and Podcast the place I’m all the time pumping out superior content material associated to nonprofit crowdfunding and the crowdfunding trade as an entire.
I hope these statistics had been useful for you in constructing some context across the nonprofit crowdfunding trade!
The publish Nonprofit Crowdfunding Statistics in 2020 appeared first on Crowdfunding Success Suggestions.