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5 Genius Kickstarter Reward Suggestions For Creators

June 9, 2021

For those who’re getting set to launch a crowdfunding marketing campaign on Kickstarter or Indiegogo, you gotta take a while to consider your rewards choices (or as Indiegogo calls them — perks). 

When you’ll must do numerous work simply to get individuals to your marketing campaign web page within the first place — which is primarily achieved by means of a devoted pre-launch technique — creating fascinating rewards may help to: 

  • Purchase extra backers 
  • Upsell backers to drive up that funding meter
  • Obtain smaller donations that matter in the long term 

On this article, I’m taking you thru 5 of crucial issues it is best to take into account when constructing out your reward tiers. 

Let’s get began!

1. Go For Widespread Value Factors 

A pattern offered by Indiegogo of 29,000 campaigns reveals that the most well-liked perks on the platform vary in worth from $10 to $30. 

  • Practically 60% of complete contributions to those campaigns got here from backers deciding on a tier within the $10-50 vary 
  • Initiatives with out rewards of $20 or much less met their purpose 28% of the time 
  • Initiatives with rewards of $20 or much less met their purpose 45% of the time 

The lesson right here is that even when your core product is costlier, you’ll wish to provide a reward that’s accessible to the broader backer community. 

Many campaigns will do rewards like these: 

  • $5 Thank You Notice: For those who identical to the concept/product and wish to assist it with out receiving something in return 
  • $15 Ambassador Badge: Or one thing comparable. A manner for individuals to rep your product with out truly receiving it (they could additionally choose this tier along with your core product). 
  • $25 Merchandise: Supply a t-shirt, hat, e-book, and so on. that pertains to your marketing campaign. 

If you give individuals the chance to again at smaller quantities, you’ll see that extra persons are prepared to indicate up in your challenge! 

2. Preserve Your Rewards Streamlined 

For inventive tasks similar to e-book publishing, music, and movie, this tip doesn’t essentially apply to you. 

However for these of you with a central product, it’s vital to maintain issues easy. I’ve seen many creators provide one thing like 50 reward tiers and overwhelm their backers to the purpose of confusion — which might result in nervousness round a conversion. 

Somewhat than provide 5 completely different colours or different SKUs in your product, begin with only one or two. You possibly can at all times put additions as stretch objectives. 

For our college students and purchasers, we normally suggest having someplace between 3-Eight reward tiers, with a few these being at lower cost factors (as mentioned in tip #1). 

Right here is an instance of a marketing campaign that structured their rewards very well, elevating virtually $180,000 from over 6,000 backers: 

Keepods: Preserve Your Earbuds Safe, No Matter The Exercise! 

3. Make the most of Reward Quotas

By limiting the variety of rewards you provide at sure ranges, you may create buzz and urgency round a conversion. When individuals see one thing like “X objects left” — they wish to make sure to not miss out. 

This technique can even provide help to to capitalize on all that work you probably did throughout pre-launch, getting individuals primed to purchase proper when your marketing campaign goes dwell. 

Normally a reward construction would look one thing like this: 

  • Tremendous Early Chicken: $80 — 30 objects left 
  • Early Chicken: $90 — 45 objects left 
  • Particular Promotional Value: $100  — 60 objects left 
  • Kickstarter Value: $110 — no restrict 

When individuals see these worth factors, they’re most likely going to take motion as rapidly as doable in order to not miss out on tremendous early fowl pricing — particularly in the event that they’re within the product. 

Which means a larger preliminary funding dump and an opportunity to construct social proof, in addition to development higher / grow to be featured on the platform! 

4. Up-sell With Add-Ons / Equipment 

Go to any quick meals joint in America and order a hamburger. What’s the primary response you’re going to get? I assure it’s one thing alongside the strains of: 

Would you want fries with that? 

Most of the time, you’re most likely going to say sure.

Why? As a result of fries go nice with a hamburger.

You’ve acquired to do the identical work along with your Kickstarter marketing campaign relating to add-ons and equipment: give you issues that go nice along with your core product. 

Promoting a wise watch? Supply a high-power transportable charger to go together with it. 

Or possibly you’re promoting a journey backpack. Supply a water bottle alongside it. 

An effective way to introduce add-ons and equipment is thru updates. Thank backers for his or her assist so far, after which say one thing like: 

By in style demand, we’re now formally providing an aluminum water bottle that perfects completely in our featured aspect pocket! Be certain that to seize yours at this time. 

5. Unique Marketing campaign Rewards 

One other method to get your backers hyped about your Kickstarter marketing campaign, specifically, is so as to add unique rewards that may solely be acquired on the platform. 

You’re not going to promote it by means of e-commerce or Amazon. That is the one place that backers can get this insider providing that’s engaging!

Simply just remember to’re trustworthy along with your backers about this. It’s a foul search for your model should you promise one thing solely after which promote it once more afterward. 

Bonus Tip (Indiegogo Solely) 

For those who’re launching a marketing campaign on Indiegogo, you will have the choice to incorporate secret perks. These are perks that may solely be seen with a secret URL, which could be despatched to your electronic mail record or blasted out on social media to reward loyal backers and early adopters. 

Backers love secret perks as a result of it makes them really feel like they’re on the within of your organization. In different phrases, they really feel what most crowdfunding fanatics wish to really feel: particular. 

You might additionally put a secret perk hyperlink in a marketing campaign replace for these which might be following the challenge intently. 

It’s an effective way to get backers extra concerned and obtain further hyper surrounding your launch! 

Takeaways and Extra Assets 

We hope that this text was useful for you as you got down to construct reward tiers in your crowdfunding marketing campaign. 

Right here at CrowdCrux, our mission is to offer creators such as you the assets they should succeed. Take a look at how one can get all of the insider secrets and techniques: 

Searching for personalised help from one of many prime crowdfunding advertising and marketing businesses on the market? E-book a training name with our founder, Salvador Briggman, 

Our workforce has helped to carry tons of profitable campaigns to life, and we’re able to go to be just right for you! 

Good luck along with your marketing campaign. We’ll be right here to assist should you want us.