5 Issues We Discovered About Crowdfunding In 2021

2021 left us in search of methods to settle into being perpetually unsettled. Backers across the globe navigated returns to workplaces, school rooms, and social lives, and for a lot of, these elements of their lives are completely modified. So how did that have an effect on crowdfunding this yr? What occurred on the Indiegogo platform in 2021? What did backers come collectively to fund and what did their conduct collectively point out? We dug into the info to learn how backers engaged with campaigns and a few clear tendencies emerged. 

Listed here are a few of our high takeaways from 2021.

House merchandise had been 2021’s largest winner

House merchandise had been our total most funded class on Indiegogo this yr. Not solely that, however 40% of our high 10 InDemand merchandise of 2021 had been for the house. We had a whole lot of wonderful residence merchandise discover their footing on Indiegogo this yr. Hen Buddy, a wise chicken feeder that alerts you of avian guests and captures chicken pictures, raised over $8M USD. BeYou, a remodeling chair that lets you sit in 10 completely different positions, raised $3.7M USD. (Remember to additionally try 4 suggestions from the BeYou creators on working from residence comfortably.) Pepper Cannon, a pepper mill for pepper lovers who actually wish to kick issues up a notch, raised $3M USD. Deeper Community’s Decentralized VPN & Firewall raised $2.7M USD. Mella, the sensible mushroom fruiting chamber, grows gourmand mushrooms for its customers and raised $550Okay USD. In 2021, individuals spent a whole lot of time at residence. The house additionally turned the workplace and the classroom, so it is smart that backers wished to outfit their areas with the very best tech to make their environment snug and handy.

Campaigners relaunched on Indiegogo in a giant manner

This was a yr of many standout relaunches on Indiegogo. We had a ton of Indiegogo cult favourite campaigners coming again to do new launches for the Indiegogo neighborhood. SIRUI, maker of progressive digital camera lenses and equipment, ran a complete of 5 campaigns in 2021 for its fan favourite digital camera gear. Their most up-to-date marketing campaign is for the 50mm T2.9 1.6x Full-Body Anamorphic Lens. Inexperienced tech firm GoSun launched its tenth Indiegogo marketing campaign this summer season for the GoSun Chillest Photo voltaic Cooler. The group behind the Babymaker eBike, Indiegogo’s most funded marketing campaign of 2020, is presently elevating funds for the Miles Mini electrical skateboard in InDemand. And final month Hyper Merchandise, makers of groundbreaking IT equipment, launched their 19th Indiegogo marketing campaign so far: HyperJuice 245W USB-C Battery Pack & GaN Charger. After constructing a neighborhood and discovering a loyal following on Indiegogo, it’s comprehensible that an entrepreneur would wish to return for subsequent launches.

Players are our most engaged customers

Earlier this yr, Indiegogo enhanced its feedback options to permit for extra engagement on marketing campaign pages. And on the subject of analyzing which tasks get probably the most feedback, there was a transparent winner: Gaming tasks are inclined to have extra remark actions than different campaigns. The 2 campaigns that acquired probably the most feedback in 2021 had been each gaming consoles: ONEXPLAYER, a handheld gaming console that boasts a 2560 x 1600 decision, and Ayaneo, a AAA gaming system that gives superior efficiency. However these aren’t the one gaming campaigns that bought individuals speaking. Queeng got here again to the platform to launch a multi-ethnic deck of playing cards the place women and men are equal. The Ever Ahead Membership is an journey card recreation from BIPOC creators that teaches youngsters social and emotional expertise. Odin is a gaming handheld that generated a whole lot of buzz on and off the Indiegogo platform. To hitch the dialog for these or some other recreation, try the tabletop video games and video video games presently reside on Indiegogo. 

Funding for digital camera gear practically doubled

2021 was a busy yr for content material creators, as evidenced by the uptick in digital camera gear funding on Indiegogo final yr. Funds raised for digital camera gear practically doubled from 2020 to 2021, elevating greater than $12.6M USD total. We solely had just a few extra tasks launch in 2021 as in comparison with 2020, however every venture within the digital camera gear class was extra profitable on common than 2020. There have been a whole lot of unbelievable digital camera gear campaigns that discovered a neighborhood on Indiegogo in 2021. Gitzo, a tripod and digital camera backpack constructed to outlive the weather, raised $990Okay. Heart Cam, a webcam that sits in the course of your display, raised $1.7M. Lumina 4K Webcam, which helps you look your greatest on each video name, raised $891Okay. Freewell’s Magnetic VND digital camera filter, which gives an prolonged vary of publicity values from two to 9 stops utilizing solely two filters, raised $759Okay. Alice Digital camera, an AI digital camera for content material creators that discovered success, raised $191Okay thanks partly to the Arrow Certification Program serving to the group supply components amidst a world semiconductor scarcity. Remember to try extra Indiegogo digital camera gear campaigns. 

Campaigns had been extra more likely to hit their funding targets this yr

In 2021, campaigns had been 3% extra more likely to hit their fundraising targets than in earlier years. We had some really monumental blockbuster campaigns this final yr. VAVA Chroma Triple Laser Projector raised a whopping $7.3M USD final yr. Lomi, a countertop gadget that turns waste into compost, raised $7.2M USD. And talking of repeat campaigners, GPD HK has run 14 gaming  campaigns on Indiegogo and their marketing campaign for the GPD WIN3 raised $4.4M USD. However there have been additionally a whole lot of smaller campaigns that had nice years on Indiegogo. Below the Umbrella, a queer bookstore in Salt Lake Metropolis, smashed its marketing campaign purpose by elevating $54Okay USD. (You’ll be able to discover the proprietor’s LGBTQIA+ e-book recs right here.) The Black Queer Tarot Deck, which options lovely collage and pictures of Black queer individuals thriving, raised $37Okay. (Take a look at our interview with the artist.)  Monch Bar, a snack for canines on the go, raised $8K, and you can too try Monch Bar’s 5 suggestions for touring along with your canine. Gown Curls, a viral TikTok headband that offers you curls with out utilizing warmth, raised $17Okay. (It’s also possible to try this unique interview with the Gown Curls creator.) Large or small, because of our emphasis on neighborhood and our assets for campaigners, Indiegogo is a platform the place any type of venture can discover success.

WATCH our particular 12 months in Assessment video the place we have a look again on the High 10 Crowdfunding Campaigns of 2021, together with just a few honorable mentions. Did your favorites make the checklist?

Wish to see the remainder of our 12 months in Assessment? Have a look again at 2021 and examine the yr’s high campaigns, our predictions for 2022, and why we dubbed 2021 the 12 months of the Backer.