5 Predictions and Developments in Crowdfunding To Watch In 2022

What does 2022 have in retailer for crowdfunding? To search out out, we dug into the information and tapped our fellow Indiegogo group members to see what traits had gained momentum within the second half of 2021 and had been prone to proceed rising. We found the classes, nations, and behaviors we expect will dominate 2022. Under you’ll discover 5 predictions and traits in crowdfunding to observe in 2022. 

There might be extra interactions between backers

Indiegogo’s group is getting extra tightly knit! With commenting options changing into extra superior on Indiegogo, backers are participating with one another on marketing campaign pages and turning each marketing campaign web page into a spot the place they’ll chat with one another in regards to the tasks they love. Commenting and group interplay will develop from 2021 ranges as customers higher perceive group interactions and join. 

“There’s no extra true sense of group than when Indiegogo customers unite round a typical ardour, concept, or expertise. We all know that backers like to see their concepts integrated into the tip product, and that entrepreneurs profit immensely from listening to straight from their group,” says Angela Keck, Indiegogo’s group supervisor. Angela labored intently with our Product group in launching our Open Feedback characteristic this yr. “In 2022, we’ll proceed to construct much more options that allow backers, entrepreneurs, and all Indiegogo customers to interact in dialog, share insights and knowledge, and naturally assist entrepreneurs deliver their tasks to life.”

Backers will search for extra sustainable and climate-friendly options to on a regular basis challenges

2021 was a BIG yr for vitality and inexperienced tech tasks on Indiegogo. It was the fourth highest class when it comes to funds raised, bringing in additional than $19M USD collectively. And for a lot of inexperienced tech tasks, 2021 was solely the start. A few of 2021’s prime inexperienced tech and vitality tasks are nonetheless funding on our platform in InDemand. Generark Photo voltaic Generator can maintain seven days of energy and is a dependable and reasonably priced backup energy supply for any family. FROST SUMMITS is an IoT good photo voltaic charger and pocket-sized energy financial institution pack made particularly for excessive open air situations. ElecHive is a small, highly effective generator that may present 2,200W of energy output, similar to a typical wall socket. GoSun launched their 10th marketing campaign, elevating funds for Chillest, a photo voltaic cooler that doesn’t want ice to assist scale back water waste. With curiosity in inexperienced tech exhibiting no indicators of slowing down, we predict that 2022 goes to be one other blockbuster yr for the class.. There are already quite a lot of unimaginable sustainable campaigns planning for a 2022 launch. Preserve your eye out for them by testing our inexperienced tech assortment, which we all the time replace with our newest campaigns.

“2021 marked inexperienced tech’s debut in crowdfunding. We expanded our Vitality and Inexperienced Tech class to such nice impact that Forbes referred to as Indiegogo an business chief in inexperienced tech and sustainability,” says Stacy Bradford, our Senior {Hardware} Supervisor. Stacy led the initiative for class growth into inexperienced crowdfunding campaigns and co-hosted our Earth Day Digital Hangouts convention with local weather and round financial system changemakers. “For 2022, we’re seeking to construct on this by redoubling our efforts across the class. We’ll be working to bolster our business management by increasing our group of aware backers who’re on the lookout for revolutionary and sustainable options to concepts that matter to them.”

Indie artists will discover their audiences

Artistic tasks, on common, are persevering with to see extra success on Indiegogo. Even supposing we noticed a slight lower within the variety of artistic tasks in 2021, the funds raised by artistic tasks grew each general and per venture when in comparison with the earlier yr. For only a sampling of the artistic tasks that had been featured on Indiegogo in 2021, you possibly can try LUNAR: The Jewish-Asian Movie Venture Season 2 and learn the way one in every of their lead creators spends a typical day in her life, get a glimpse of how the filmmaker behind Portraits of a Household tailored the true story of a Filipino-Canadian household, try the feminine auteurs who’re making waves within the male-dominated horror movie business, and take a peek on the Star Trek Voyager Documentary that turned our most funded artistic venture in 2021. We anticipate 2022 to be one other fruitful yr for artistic tasks on our platform. 

“Indiegogo is a spot the place backers can uncover new music, artwork, and movie tasks from artists that might usually wrestle to discover a vast attain,” says Andrew Tarvis, Enterprise Intelligence Supervisor at Indiegogo who companions cross-functionally with numerous groups to watch and monitor the efficiency knowledge of campaigners, backers, and classes inside the platform. “We’re excited to see that artistic tasks are gaining extra traction on the platform and sit up for seeing this pattern proceed within the coming yr.” 

“Indiegogo began as a spot for creatives to attach with these keen about their work,” provides Nalin Chuapetcharasopon, Sr. Supervisor of Marketing campaign Technique at Indiegogo who hosted a collection of Instagram Lives with creators and advocated for underrepresented campaigners in our Fellowship Program this yr. “We’re thrilled to see the creator financial system, one of many quickest rising segments of small companies, proceed to thrive on our platform. We’re proud to be a spot the place creatives can join with their followers.” You possibly can try all of our most up-to-date artistic choices right here.

Backers will begin touring once more

With vaccines changing into extra widespread, we predict that journey and outside gear might be large in 2022. Traditionally journey and open air has been one of the common classes on Indiegogo and, wanting forward, we’re gearing up for an enormous yr for gear. 2021 noticed the return of a few of our group’s favourite journey campaigners in addition to the debut of some revolutionary newcomers. Nomad Lane, which makes glossy and practical journey luggage, launched their second Indiegogo marketing campaign in 2021 for the Origami Tote and its creator shared why she selected to design the bag she wished already existed. Crowd favourite PAKT launched their adaptable Anyplace Journey Bag Assortment in September. Campo Designs showcased their convertible cover shelter which, as its Advertising Director Belinda Encarnacion defined, was created to maximise versatility. You possibly can discover different thrilling journey and outside campaigns right here.

“In line with the Outside Trade Affiliation, outside recreation sees $887 billion in shopper spending annually. This coupled with the post-COVID-19 local weather has supercharged curiosity in outside recreation actions and the services and products related to it from mountaineering gear to tenting companies,” says Nalin. “We’re excited to assist entrepreneurs of this rising phase by serving to them take their merchandise to market on Indiegogo.”

{Hardware} and tech crowdfunding is poised to develop in recognition in Japan

Since launching in Japan in 2020, Japanese Indiegogo tasks have elevated funds raised 4x year-over-year and that’s a pattern we anticipate to proceed. Indiegogo prides itself on being a worldwide platform and we love that we’re in a position to welcome new campaigns from a various set of nations for backers from everywhere in the world. And with localized assist and outreach, we are actually in a position to join Japanese campaigns with Japanese backers. We additionally partnered with Japan Exterior Commerce Group (JETRO) to give entrepreneurs in Japan further assist for launching profitable crowdfunding campaigns. In 2021 Indieogo partnered with smaller and enterprise campaigners alike and helped enterprise corporations discover new audiences and take a look at small runs of recent merchandise. 

“The yr 2022 might be an attention-grabbing yr to observe Japan’s {hardware} startups. Japanese startups raised nearly $7B USD in 2021, and it’ll enhance to $10B USD yearly in just a few years in accordance with Forbes Japan. Nearly all of the nation’s entrepreneurs we all know are planning to problem the worldwide market. We’re excited to assist them to attach with customers with a variety of appetites to expertise revolutionary {hardware} know-how,” says Nobuko Oshima, our Enterprise Improvement and Partnership Lead who labored to launch and develop Indiegogo’s presence in Japan. Noteworthy campaigns in 2021 included ZEROOTIME, a full skeleton tourbillon males’s watch, SMARTCOBY, an especially transportable and handy energy financial institution, and Off-Ear headphones, a launch from Sony designed to be comfortably worn whereas operating. As for what’s subsequent, you received’t need to miss MOONRAKERS, a vegan leather-based coat from Toray coming quickly in 2022. To see extra, try our Made in Japan assortment.

WATCH our particular 12 months in Evaluate video the place we have a look again on the Prime 10 Crowdfunding Campaigns of 2021, together with just a few honorable mentions. Did your favorites make the checklist?

Need to have a look again at 2021? Try the remainder of our 12 months in Evaluate and browse in regards to the prime campaigns from 2021, our key takeaways from final yr, and why we dubbed 2021 the 12 months of the Backer.