Uncategorized

And the Award Goes To… Our 2021 International Quick Observe Entrepreneurs – The Indiegogo Overview

April 9, 2021

This 12 months marks the five-year anniversary of the International Quick Observe Program in China, and to commemorate the successes of our program members, we held the Indiegogo 2021 GOGO Innovation Summit & Awards in Shenzhen, the place we heard from thought leaders within the discipline and handed out Innovation Awards to the highest campaigns of the 12 months. Right here’s how the 2021 GOGO Innovation Summit unfolded.

Dramatic marketing campaign successes in 2020

Over the previous 12 months, we’ve seen unbelievable successes popping out of China from our International Quick Observe Program entrepreneurs. China-based campaigners of every type have used Indiegogo, —  China’s primary crowdfunding platform — to kick off their product journey and launch on the worldwide stage. 

International Quick Observe Program campaigns have raised over $300 million (2 billion RMB) for the reason that program’s inception, and 40 firms have gone on to boost a minimum of $1 million (6.5 million RMB) for his or her merchandise. This system additionally noticed 40% year-over-year progress in China in 2020, a formidable achievement in the course of the COVID-19 pandemic.

A lot of Asia’s largest manufacturers have been behind these launches, introducing merchandise, constructing communities, and getting suggestions from backers within the international market. These manufacturers embrace:

  • Midea, one in all China’s largest dwelling equipment firms, which launched their first crowdfunding marketing campaign on Indiegogo and raised over $1.5 million, opening their international market and a constructing international group
  • Huami Amazfit, a number one tech model from the Xiaomi Ecosystem, which launched their first two crowdfunding merchandise on Indiegogo in 2020 (right here and right here), efficiently kicking off their new well being and health product line
  • Segway-Ninebot, well-known for his or her scooters, has launched a number of merchandise on Indiegogo and efficiently IPO’ed in 2020

The 2021 GOGO Innovation Summit 

Representatives from Midea, Segway-Ninebot, Padmat, and CIGA focus on what it takes to carry high-quality and revolutionary merchandise to a global viewers.

The occasion was the primary of its variety for the reason that launch of the International Quick Observe Program in 2016 and included panelists and talking alternatives from a few of China’s main voices in crowdfunding and cross-border product launches.

Jean Li, China {Hardware} Lead at Indiegogo, kicked issues off, sharing success tales from entrepreneurs who’ve efficiently gained help from backers and have constructed a world group by launching their merchandise on Indiegogo.

The Indiegogo China Crew is right here to assist China’s high revolutionary merchandise launch in international markets. 

E-commerce specialists from Google, Amazon, and Tuya, additionally shared traits which have emerged in the course of the pandemic within the realms of product improvement, buyer habits, and e-commerce alternatives. A second panel took the stage as effectively, the place representatives from Midea, Segway-Ninebot, Padmat, and CIGA mentioned what it takes to carry high-quality and revolutionary merchandise to a global viewers.

The summit wrapped up with a speech from International OneClick, a high crowdfunding company that focuses on the Chinese language market, to share how crowdfunding may also help construct manufacturers within the international market.

The 2021 Innovation Awards

This 12 months’s recipients showcase their 2021 Innovation Awards.

To honor excellent campaigns within the China Quick Observe Program during the last 12 months, we additionally handed out our annual Innovation Awards. We evaluated all campaigns within the China Quick Observe Program, and the next got here out on high:

  • Finest marketing campaign of the 12 months: Midea U-Formed AC
    • Midea is the highest dwelling equipment firm in China. They launched their new U-Formed AC unit on Indiegogo, elevating over $1.5 million in just some weeks. The Midea U-Formed AC distinctive is a radically new sort of window air conditioner. Not like conventional items, the U-shaped design blocks noise and permits customers to open and shut their home windows across the unit itself.
  • Finest New Marketing campaign: Bluetti AC200
    • First-time crowdfunders Bluetti launched their AC200 solar energy station on Indiegogo final 12 months, and raised $6.7 million from backers all around the globe. Bluetti’s mission to create a steady, clear, and quiet energy set them aside from the competitors.
  • Most Helpful Model: GPD
    • GPD has launched a minimum of one product on Indiegogo yearly since 2016, to this point bringing over 10 campaigns to market. The corporate focuses on handheld recreation consoles and has constructed excellent relationships with the Indiegogo backer group. Their most up-to-date marketing campaign, the GPD WIN3, raised over $three million. 
  • Neighborhood Favourite Award: Amazfit X
    • We requested our group to choose their favourite marketing campaign within the China Quick Observe Program and Amazift X, the world’s first totally curved sensible watch, is that this 12 months’s crowd pleaser!
  • Finest Crowdfunding Service Award: International OneClick
    • International OneClick has helped many campaigns within the China Quick Observe Program obtain their crowdfunding targets. Most of the campaigns they’ve assisted went on to boost over $1 million, and for that, they obtain the glory of the Finest Crowdfunding Service Award.

Different awardees included:

All in favour of studying extra concerning the International Quick Observe Program? We’re right here to assist China’s high revolutionary merchandise launch in international markets. Learn extra right here to see in case your undertaking is the best match.