Meet the Founding father of Juggling King Rum Firm

In 2019, UK shoppers purchased 35 million bottles of rum, contributing £1 billion to the sector’s annual income. 

The Juggling King Rum Firm, one of many UK’s first seed-to-bottle manufacturing corporations based mostly in Guernsey, intends to capitalise on the beverage’s world and rising recognition. It’s crowdfunding marketing campaign, which has now efficiently raised over £390,000 from greater than 500 traders, will assist the startup accomplish this by rising its manufacturing capabilities by an element of ten.

With the marketing campaign coming to a detailed within the subsequent few days, we sat down with founder Jack Gervaise-Brazier to debate what’s subsequent for the model.

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What’s The Juggling King Rum Firm’s imaginative and prescient?

Our imaginative and prescient is to interrupt boundaries, and that begins with our potential to make ‘seed to bottle rum’. We’re one of many solely manufacturers within the UK that may do that, with confirmed potential to develop cane in Guernsey. We labored onerous to develop cane farming capabilities utilizing completely different composts and soil mixtures to create optimum rising circumstances, and now we’re in a position to make use of it to create one thing the rum market has by no means seen earlier than.

Our second product is now in growth and the alternatives are countless! We’re aiming to embrace the rum revolution and go world with a multinational model on this vertical.

What impressed you to begin the corporate?

There’s plenty of uniqueness and heritage to Guernsey. What impressed me was a perception that we may harness all that historical past to create a really worldwide rum enterprise, based mostly on trendy approaches. There’s a actual hole out there for non-blended, premium rum with highly effective branding and heritage, and that’s precisely what we’ve developed – rum with depth of character, and true character based mostly on reality not fiction.

Who’s The Juggling King Rum Firm’s goal buyer and what’s the plan to accumulate clients at massive scale?

This in fact will differ relying on the product in query, however the goal buyer for our first product is 25-55, of any gender, who desires a rum with an ‘edge’. They’ve an appreciation for craftsmanship and character they usually in all probability have a barely mischievous nature similar to we do. They’re ‘greater than somewhat completely different’.

What’s been the most important success for the enterprise to date?

We just lately appeared on The James Martin Present, the place he endorsed us for having an ‘wonderful product’. One factor led to a different and we have been then signed with Grasp of Malt, making our merchandise out there in over 125 nations! 

What listings do you at present have and what are the plans for growth with commerce and retail companions?

We’re at present listed with a number of eating places, bars and resorts positioned within the Channel Islands and through Grasp of Malt on-line the place we could be distributed each nationally and internationally. Subsequent, we’re going to focus geographically within the UK initially and additional afield while creating out our brand-owned on-line presence.

What do you anticipate to be the most important problem transferring ahead?

Previous to this fundraise the most important hurdle was manufacturing capability. We see plenty of promise and potential for development on this sector, however we’d like assets to have the ability to scale and meet demand in worldwide and home markets. That’s why a big portion of the proceeds from this spherical will likely be devoted to growing our manufacturing capability 10-fold. That manner, we are able to shift our focus to distribution development.

What are you wanting ahead to most about this Crowdfund?

Watching the proceeds assist develop the enterprise and obtain our ambitions!

What was Michael Owen’s first response to The Juggling King’s rum?

“Wow!”

What’s the most important hack you’ve realized in beginning a enterprise?

Perseverance. 

What’s been a silver lining of lockdown?

Having the ability to spend extra time making certain our crowdfunding was successful!

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To seek out out extra, and to spend money on The Juggling King Rum Firm, go to the pitch now.

Michaela Salomon

Marketing campaign Help Crew