UK Fintech Curve Companions Cardlytics to Supply In-App Rewards Program

UK-based Fintech Curve, an all-in-one card supplier, has teamed up with Cardlytics as a way to provide an in-app rewards program.

By means of the partnership, Curve’s million-plus UK shoppers will be capable of join with Cardlytics’ 100+ acknowledged excessive road manufacturers, reminiscent of Pret a Manger, JustEat, FatFace, Harvey Nichols and Cult Magnificence.

Curve prospects could have the choice to entry unique provides of as much as 20% cashback on excessive road and on-line manufacturers. Introductory provides embrace as a lot as 20% cashback at Hussle and 5% cashback at Harvey Nichols and Cult Magnificence.

This new partnership has been introduced as latest Cardlytics information, based mostly on the buying patterns of over 12 million energetic UK financial institution card customers, reveals that client demand for consuming out and purchasing for clothes gadgets and homewares merchandise elevated significantly after the easing up of COVID-related lockdown measures on April 12, 2021.

Nathalie Oestmann, COO at Curve, said:

“Whether or not you’re looking ahead to hitting the excessive road once more or choose to order on-line, or a mix of each, Curve Rewards program will make it easier to earn whilst you store, with reductions on an enormous vary of among the UK’s finest beloved on-line and excessive road manufacturers.”

Cardlytics may also be leveraging its information to personalize the totally different provides really helpful to shoppers, through the use of “predicted spending habits.”

Campbell Shaw, Head of Financial institution partnerships at Cardlytics, remarked:

“Partnering with Curve to ship their new-look rewards program is unbelievable proof of the worth Cardlytics’ purchase-led advertising and marketing method brings to banks, their prospects and types.”

As coated not too long ago, Curve, a banking platform that consolidates a number of playing cards and accounts into one sensible card and even smarter app, has introduced the return of its restricted version 18g Crimson Steel Curve playing cards to present and new prospects. Curve reported that the Crimson Steel Card is a part of its vary of shiny steel playing cards, which embrace Rose Gold and Blue Metal.