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The Greatest Kickstarter Movies of All Time (And What You Can Be taught From Them)

June 2, 2021

Are you a inventive entrepreneur seeking to launch your individual crowdfunding venture on a platform like Kickstarter or Indiegogo? 

If that’s the case, you gotta place a ton of emphasis in your marketing campaign video.

Why? 

As a result of it’s the very first thing backers will encounter once they go to your web page. And and not using a killer video that evokes an emotional response, you’re going to see far fewer conversions — or worse — fail to achieve your funding purpose altogether. 

Researching different campaigns is a particularly essential step in constructing out your individual technique to determine the successes and failures of those that have develop into earlier than you. 

That’s why, on this article, I’m taking you thru three of the perfect Kickstarter movies of all time, and unpacking them to point out you the way you should use their techniques in your individual marketing campaign. 

Let’s get began! 

OYO NOVA Gymnasium

Quantity Raised: $4,411,495

# of Backers: 26,199 

The OYO Nova Gymnasium is essentially the most funded health product in historical past — and their video is a giant cause as to why. Whereas their video run-time was 4:16 — concerning the beneficial most for a Kickstarter video — they had been capable of fill the time with partaking content material. 

This video is a good instance of methods to show use circumstances for a possible backer. You’ll discover that their video reveals: 

  • Several types of folks utilizing the product
  • The product being utilized in varied areas 
  • All of the forms of workout routines that may be carried out with the product 

What does this do for the buyer? 

It permits them to visualize themselves utilizing the product. This conjuring of creativeness is essential for many each Kickstarter marketing campaign — particularly in terms of design merchandise that introduce new functionalities into the world. 

Though the video is primarily centered round these use circumstances, OYO sprinkles in different key techniques as nicely. 

At 0:19, the narrator says: 

“We first invented spiraflex for NASA to maintain astronauts match on the worldwide area station. We determined to miniaturize spiraflex to create the NOVA Gymnasium — a conveyable fitness center for power coaching at dwelling, on this workplace, and whereas travelling.” 

This sequence solutions a key query in each shopper’s thoughts: Who’s this product for? 

At first, the product was launched as one thing that went to work for NASA — a extremely revered establishment that almost all of us see as extraordinarily progressive. 

However then, NOVA flips that assertion on its head, saying that the product was redesigned for you particularly — the typical shopper. And extra particularly, somebody who needs to work out at dwelling, within the workplace, or on-the-go.

That’s a fairly extensive internet to solid — but it surely resonates with a big viewers. 

The video then goes on to say: 

“…To resolve the #1 cause that folks don’t train: time.” 

With this assertion, they determine the issue and provides the answer within the type of their product: The OYO NOVA fitness center. 

This age-old advertising and marketing tactic — stating an issue then presenting the answer by means of the product — is utilized in nearly each Kickstarter marketing campaign video. Be sure that yours contains this as nicely. 

As a result of when folks see an answer to an issue that resonates with them — whether or not they consciously knew that drawback existed or not — they’re prone to get excited concerning the product, believing that it could actually improve their lives. 

Exploding Kittens 

Quantity Raised: $8,782,571 

# of Backers: 219,382

The Exploding Kittens card recreation is a pinnacle marketing campaign within the Kickstarter Board Video games class — one of many hottest classes on the platform at present. 

Exploding Kittens takes a vastly completely different strategy than the OYO NOVA Gymnasium as a result of, nicely, the product is vastly completely different. 

For starters, the video is way shorter, with a run-time of simply 1:44. That is proper across the usually steered minimal size of your Kickstarter video — about two minutes. 

However right here’s why they might get away with such a brief video: emotional provocation and storytelling. 

Let’s begin with the emotional factor. Consider the vary of feelings that people can expertise: pleasure, ache, worry, anticipation, pleasure, and rather more.

Relying in your venture, you’ll need to determine what emotional response is handiest for promoting your product. 

Within the case of Exploding Kittens, they capitalized on humor and curiosity. 

Throughout the first 10 seconds of the video, the creators current 5 key components of gameplay: 

  • Kittens 
  • Goats 
  • Magical enchiladas 
  • Weaponized again hair
  • Explosions 

Clearly, these items are fairly humorous. Instantly upon clicking “Play,” a backer is enticed to snicker, which is able to seemingly immediate them to maintain on watching. 

At Second 11, they hit you with the curiosity factor: 

“All of these items… In a card recreation.” 

At this level, backers principally have to see the way it all comes collectively — it’s simply that unbelievable. 

And it’s introduced collectively by means of storytelling. The video then goes on to focus on: 

  • Background behind creators 
  • Guidelines of the sport 
  • What to anticipate from the sport (excessive ranges of technique) 

So what does all this do? It delivers a promise. 

A promise of enjoyable, of technique, and of coming collectively. They knew what their goal market of board avid gamers had been searching for — after which capitalized on that. 

I feel the final essential lesson we are able to study from the Exploding Kittens Kickstarter video is that typically barebones and ease could be simply as efficient as flashiness. In simply two minutes with very fundamental animation, they had been capable of entice greater than 200,000 folks to again their venture. 

That’s fairly dang spectacular. 

BAUBAX Journey Jacket

Quantity Raised: $9,192,055

# of Backers: 44,949

The principle promoting level behind the unique BAUBAX Journey Jacket was the 15 options that made journey extra streamlined than ever earlier than. 

Whereas their video is fairly easy, there are tons of nice refined additions that assist to promote the product. 

We open with a man on the point of depart his lodge room, stuffing his jacket with varied gadgets with ease. That is how they spotlight performance. 

The viewer is then dropped at the airport, the place we encounter two forms of folks attempting to board a airplane. First, we’ve got a man who’s shuffling by means of his pockets, panicked, and struggling to maintain his cool. 

There’s the issue. We’ve all been there. And we don’t need to be that man. That is one other traditional advertising and marketing tactic: creating worry by displaying somebody we don’t need to determine with. 

And following shut behind that image of our worry is the man carrying his journey jacket — a man who’s obtained all of it discovered. We do need to be that man. 

The video then goes on to point out several types of folks utilizing the jacket to achieve a bigger viewers, and reveals variations comparable to: 

  • The Windbreaker 
  • The Bomber 
  • The Wrinkle Free Blazer 
  • The Sweatshirt

At this level, BAUBAX has all of their bases coated. And additional, they even handle to provide refined guarantees, as within the case of a “Wrinkle Free” blazer. 

The rest of the video goes on to focus on frequent issues that all of us face throughout journey, then guarantees an answer with the brand new journey jacket. It’s extraordinarily seemingly {that a} shopper will resonate with a minimum of one in every of these issues — chilly flights, entangled headphones, uncomfortable neck, and so forth. — and want to be part of the group that doesn’t endure from these frequent journey illnesses anymore. 

So what can we take away from the BAUBAX video? 

Create some nervousness in your shopper base. Make them really feel like they’re lacking out on consolation, type, comfort, or happiness by not shopping for the product. After which, as soon as that nervousness has been created, present them how your product can save them! 

Key Conclusions 

On the finish of the day, there is no such thing as a proper method to do your Kickstarter video. Tons of various methods have labored through the years. However by following within the footsteps of profitable campaigns which have come earlier than you, you’re assured a greater chance of smashing your funding purpose. 

For extra insights on methods to create a killer Kickstarter video, try these assets: 

Right here at CrowdCrux, we’re all about supplying you with the insights, instruments, and entry you could launch a shocking crowdfunding marketing campaign to start out your small business. 

Some ways in which we might help you out: 

  • The Crowd Crux weblog, podcast, and Youtube channel the place we’re at all times working to ship the perfect insider ideas, methods, and secrets and techniques from consultants who’ve a variety of expertise within the trade. 
  • Teaching that ranges from recommendation all the way in which to A to Z crowdfunding companies. E book a training name with Sal at present!   

We hope that this text has been useful for you! 

Good luck with the remainder of your analysis course of and the launch of your marketing campaign. And bear in mind, CrowdCrux is right here to assist for those who want us.