Broadridge Acquires AdvisorStream, a Digital Engagement Answer for Wealth and Insurance coverage Sectors

US-based Broadridge Monetary Options (NYSE: BR), a tech options supplier, revealed on Monday (June 14, 2021) that it has managed to accumulate AdvisorStream, a number one supplier of digital engagement and advertising options for the worldwide wealth and insurance coverage sectors.

The phrases of the transaction haven’t been shared publicly.

The acquisition will purpose to additional broaden Broadridge‘s current front-to-back workplace wealth administration companies, positioning the Fintech to raised deal with growth-oriented advisors and corporations planning to draw and interact prospects and prospects throughout a variety of digital channels.

AdvisorStream’s advisor advertising answer permits monetary advisors to help income and development by providing custom-made and constant buyer communications.

The platform leverages highly effective advertising automation capabilities together with deeply partaking content material licensed from worldwide sources corresponding to Dow Jones Newswires (together with The Wall Avenue Journal and Barron’s), The New York Instances, Forbes, Bloomberg Media, The Globe & Mail, amongst a number of others.

Broadridge’s large and various information basis, together with AdvisorStream, ought to assist with empowering monetary advisors to establish what’s most related and interesting for particular person prospects and prospects at each step of the investor lifecycle.

Advisors might drive further income and constant development by providing every investor with the fitting communication, on the proper time, and in addition within the method that’s most related or significant to their necessities.

Moreover, AdvisorStream’s compliance capabilities provide flexibility for wealth advisors whereas with the ability to seamlessly combine into current head workplace advertising workflows.

Michael Alexander, President of Wealth Administration at Broadridge, acknowledged:

“The occasions of 2020 have remodeled the character of advisor and consumer collaboration and communications. They’ve additionally heightened general investor expectations for personalised and related communications from their advisor. AdvisorStream’s platform offers the best means for advisors to have interaction, convert and nurture relationships by leveraging extremely credible content material throughout digital channels. The acquisition of AdvisorStream is the most recent instance of Broadridge rising our wealth administration enterprise by increasing our core choices for shoppers.”