The Pandemic’s Affect on the Indiegogo Group – The Indiegogo Overview

Indiegogo is a haven the place creators join with their communities and discover funding for his or her concepts. It’s a spot the place innovators and tastemakers come collectively to convey new know-how into the world. 

However as Covid upended all facets of life final yr, our group questioned: Did the pandemic upend crowdfunding as nicely? Did the pandemic alter how backers had been donating to Indiegogo campaigns, and if that’s the case, how?

We dug into the information to see how a yr of Covid impacted exercise on Indiegogo. 

Campaigns raised more cash

From March 2020 to February 2021, funds raised throughout the Indiegogo platform elevated by 34% in comparison with the earlier 12-month interval, and sure classes shone specifically. Campaigns for tabletop video games noticed donations improve by 200% over the earlier yr. Notable standouts embody Queeng, a taking part in card deck the place the kings and queens are equal, however that also works with all the unique ideas and can be utilized in any card recreation. (Try our weblog characteristic to examine a typical day within the lifetime of Queeng’s teenaged creator, Maayan Segal.) 

Help for inexperienced campaigns grew as nicely, growing by a whopping 900%. Eco-friendly merchandise just like the GoSun Stream photo voltaic powered water air purifier & pump, the tevaplanter inside-out hydroponic planter, and the One Bottle by The One Motion gained appreciable consideration from backers who had been motivated by international occasions to fund merchandise that will enhance the world at giant. (Earth Day is all the time a giant deal at Indiegogo, and we celebrated in 2021 by that includes dozens of inexperienced entrepreneurs in a collection of Digital Hangouts. You’ll be able to try the recordings of our Earth Day Digital Hangouts right here.)

Extra individuals contributed to crowdfunding campaigns

Not solely did the quantity of funds raised improve, however so did the variety of individuals coming to Indiegogo to search out tasks to fund. General visitors elevated by 4%, and the variety of backers on the Indiegogo platform elevated by 6%. That signifies that extra individuals visited Indiegogo final yr, however they weren’t simply casually looking: The variety of individuals backing campaigns elevated considerably as nicely. 

These backers unfold their donations to all kinds of campaigns, usually contributing to the identical marketing campaign greater than as soon as. Campaigns noticed, on common, an 8% improve within the variety of contributions. The inflow was due partly to Indiegogo’s Digital Occasions and Instagram takeovers that occurred all yr lengthy. Over 2 million individuals attended occasions the place they bought to know campaigners higher and discovered about what impressed innovators to make use of crowdfunding to realize their goals. In a time when individuals had been compelled aside, backers had been nonetheless capable of finding connections by crowdfunding.

Crowdfunding introduced individuals collectively in darkish occasions

Group is, for a lot of backers, probably the most interesting a part of crowdfunding. So it’s no shock that folks got here collectively on Indiegogo in a time when connection was briefly provide. And when you think about that many innovators use crowdfunding to make merchandise for the higher good, Indiegogo grew to become an excellent place for backers to not solely fund tasks they consider in, however to additionally get to know the makers driving them. 

“Over the following yr, the world will likely be opening up once more, and we count on to see a shift from home-related merchandise to travel-related merchandise. On the identical time, international provide chains are nonetheless reeling, which is able to impression how campaigners design tech merchandise within the face of microchip shortages. And naturally, we count on to see a continued progress in inexperienced tech campaigns. The pandemic has taught us that we have to work collectively to beat the world’s largest challenges.” Andy Yang, Indiegogo CEO. 

Need to discover the preferred campaigns on Indiegogo? Try final month’s high campaigns.