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11 Dynamite Kickstarter Reward Concepts For Artist Campaigns

June 25, 2021

Are you an creator, musician, filmmaker, visible artist, photographer, dancer, or different creative-type trying to increase funds for a undertaking on Kickstarter? 

In that case — congrats! Kickstarter is among the strongest instruments on the market for creators such as you to convey ardour initiatives to life, as artists have raised lots of of thousands and thousands on the platform through the years. 

One of the crucial necessary parts of any marketing campaign is the structuring of reward tiers that convert. Killer rewards might help you to: 

  • Entice strangers to your marketing campaign 
  • Upsell potential packages for a bigger pledge 
  • Make connections together with your largest followers 

On this article, we’re supplying you with 11 Kickstarter reward concepts assured to rile up the gang. Understand that you’ll seemingly have a core product as your main reward (assume music album, e book, or movie), and these options are designed that will help you improve that core reward to earn more money. 

Able to rock? 

Let’s roll! 

Merchandise 

Everyone loves additional merch. Take a while to consider what your backers would take pleasure in, whether or not that be a t-shirt, hat, poster, or one thing comparable. 

Personally, I really like the concept of a merchandise reward. Why? As a result of not solely is it an effective way to upsell your backers, but it surely’s additionally free advertising! 

When somebody wears a t-shirt representing your band, per se, persons are vulnerable to ask about it and verify you out. It’s a win-win! 

Signed / Autographed Editions 

Within the digital age, generally it’s straightforward to neglect about this traditional past-time of American (and international) tradition. 

I’ve seen many campaigns have profitable reward tiers centered round signed copies of their product, whether or not that be a portray, a e book, or an album cowl. 

This reward is nice as a result of it’s tremendous straightforward to tug off, simply scribble that signature, go away a private notice in case you really feel so inclined, and ship it out! 

Multiples 

What’s higher than one copy of your piece of artwork? 

Two copies, in fact! 

This can be a class Kickstarter approach, no matter class. A few of your backers would possibly need a number of copies for themselves, or one to provide as a present to another person. Give them that chance! 

Let’s say your product is $50 on Kickstarter. Supply two of them for $90, incentivizing folks with a mini bulk low cost, if you’ll. 

Early Entry to Future Content material 

One of the crucial enticing issues concerning the Kickstarter platform is you should utilize it to construct momentum far past the period of your marketing campaign. 

As a reward, you could possibly maintain your backers anticipating extra by providing early entry to future initiatives you create. 

Or possibly, you provide them a free month to a Patreon subscription. 

I really like this reward as a result of not solely does it make you more cash now, but it surely additionally retains your followers engaged with what you’re producing down the highway! 

Insider Entry 

That is one other traditional reward for artists on Kickstarter — giving backers the chance to go behind the scenes of your inventive course of. 

Backers on Kickstarter are hooked on ideation and creation, not simply the ultimate product. 

Supply preliminary drafts, behind-the-scenes footage, early sketches, or no matter is related to your undertaking! 

This takes a bit little bit of superior planning. You’ll have to carry onto supplies that aren’t finalized, and maintain them organized for streamlined supply to backers. 

For my part, that is an indispensable reward tier for artists — I see most profitable artist campaigns utilizing this insider approach. Be certain to incorporate it in your undertaking, in case you can! 

Unique Content material 

What are you able to provide your backers that they will’t get anyplace else? 

This can be a nice incentive for folks to take motion in supporting your Kickstarter marketing campaign. In the event that they really feel like they’re going to overlook out on one thing by not backing now, they’re much extra more likely to convert. 

Assume deleted scenes, additional chapters, alternate endings, supplemental prints; no matter it may be. 

Just be sure you’re true to your phrase concerning the content material being really unique. It’s a foul look to make folks pay extra for one thing after which launch it to the general public down the highway. You need your backers to really feel like they’ve bought one thing that nobody else can have! 

Assembly With the Creator 

In your largest followers, some facetime with you goes to imply rather a lot to them, and also you’d in all probability be stunned how a lot they’re prepared to pay for it.

You don’t must over-extend your self right here. It may be so simple as a 30 minute zoom name. Or in case you’re of their city, you could possibly meet for a cup of espresso. The extra intimate and time-consuming the expertise, the extra you’ll be able to cost for the reward tier. 

Hopefully, this reward tier will likely be simply as enjoyable for you as it’s the backer. Deliver your persona, get to know them, and on the finish of your name or assembly, encourage them to unfold the phrase! 

Naming Rights 

Let a backer identify a personality in your graphic novel. 

Or identify a music in your album. 

Or present a line of dialogue or your e book. 

While you give backers the chance to really take part in your undertaking, they have a tendency to get actually excited. Everybody needs to really feel like they’re part of one thing. 

You’re giving up some inventive freedom right here, however solely a fractional quantity. And if it means one other a number of hundred {dollars} being pumped into your marketing campaign, it’s more likely to be effectively price it. 

Artist Teaching 

Think about in case you had the chance for an hour’s price of teaching with the artist you admire most. You’d in all probability get a ton out of that, proper? 

And consider it or not, folks really feel the identical means about you. Supply to look over a chapter of somebody’s novel and provides them notes. Assist somebody to choreograph a bit of a dance quantity. Give a guitar lesson. 

Normally, this could all be carried out remotely. This will likely be tremendous rewarding for you, make your backers really feel particular, and naturally, pump more cash in direction of smashing that funding purpose! 

Social Media Shout-out 

All of us wish to be well-known, proper? 

Haha — possibly that’s not true. However tons of individuals do. This reward concept offers you the chance to make the most of your platform to monetize! So you could as effectively take benefit. 

I additionally like this reward tier as a result of it creates but extra hype round your marketing campaign. Somebody scrolling alongside will discover that you just’re shouting folks out for supporting a undertaking you’re doing, they usually would possibly simply test it out. 

Mix For a Mega-Tier 

Let’s say you decide on 5 rewards: 

  • T-shirt 
  • Signed Version 
  • Artist Teaching
  • Naming Rights 
  • Multiples 

Have all of them separated in an al-a-carte sort of expertise (alongside together with your core product, in fact). 

After which, mix all of them right into a mega-tier that offers a backer all the pieces you’re providing. Name it Deluxe or Hero or Royal Package deal. Even in case you solely get a few backers at this tier, it must be the costliest, and will function a giant increase to your marketing campaign! 

Conclusions – Kickstarter is Greater Than Rewards 

Right here’s the deal — rewards can go a good distance in catapulting your Kickstarter undertaking to success. However working a marketing campaign takes extra than simply constructing a fascinating providing. So much extra. 

There’s advertising, pre-launch, order achievement, and rather more. 

Simply as it’s best to analysis different campaigns to provide you with reward concepts, be sure you’re doing all of the analysis obligatory to organize for a profitable launch. This takes loads of effort and time — you don’t wish to get caught unprepared. 

Right here at CrowdCrux, we now have some nice crowdfunding academic sources for you: 

Searching for extra complete assist?

Right here at CrowdCrux, we love working with artists such as you. Be a part of our thriving Mastermind Neighborhood for customized steerage, connections with different creators, free downloads, and rather more! 

It’s the confirmed technique to have success together with your marketing campaign. We hope you’ll be a part of us! 

Cheers to your Kickstarter journey to come back. We’re rooting for you, and bear in mind to name upon CrowdCrux for assist in case you want us!