Fintech Briqpay, a B2B Checkout Answer Supplier, Acquires €2M by way of Seed Spherical led by eEquity, Others

It’s been virtually a yr since Briqpay unveiled the launch of its B2B checkout answer along with the closing of a €606Okay pre-seed spherical.

On Tuesday (August 24, 2021), Briqpay introduced the closing of a €2M seed spherical that has been co-led by companions from eEquity, Mantle Advise, and the earlier backer Keith Richman’s fund, 31 Atlantic with participation from Christian Leone (Luxor Capital – CEO and Founder), Charlie Chanaratsopon (Boosted Commerce – Founder) with others.

Mats Andersson, CEO, and co-founder of Briqpay, acknowledged:

“We’re comfortable to welcome eEquity to Briqpay. eEquity has a protracted and profitable historical past from investing in digital commerce, and their expertise will convey a lot worth for us in our journey in direction of changing into the main B2B cost provider.” 

Mats Andersson and his two co-founders, Sara Johansson, and Björn Widerström come from a background of working in digital commerce and Fintech (all three of them have “beforehand labored for Europe’s largest fintech firm Klarna, which earlier this summer time introduced a significant spherical of funding, valued at $45.6B valuation”).

Briqpay affords options to allow and make B2B gross sales on-line “extra accessible.” With Briqpay, retailers are in a position to preserve full management of the shopper journey, “from creating an account to the checkout and eventually analyzing the information of their again workplace.”

As defined within the announcement, Briqpay is exclusive due to the pliability of their options, “along with sharing all the information related to signup or buy.” Briqpays flexibility “ensures their answer is accessible for all industries throughout the digital house, each e-commerce shops, SaaS, and digital brick-and-mortar options,” the replace famous.

Patrik Hedelin, Managing Associate at eEquity, remarked:

“We’re pushed by seamlessness and scalability in digital disruption for brand new verticals, wanting on the B2B market that’s greater than double the scale of the B2C market. That’s the reason we see an enormous potential in Briqpay, their answer provides on-line retailers a variety of new potentialities.”

Established final yr, Briqpay is an “agile software program firm, specializing in eliminating friction within the shopping for course of between companies.” They supply two options for digital business-to-business (B2B) gross sales. They’ve a single registration kind to deal with the onboarding of latest shoppers and a “distinctive cost system the place the service provider selected cost strategies, performance and design.”

Launched in 2010, eEquity is a Non-public Fairness agency (digital progress sector fund) that “invests in Nordic web companies with a particular deal with web retailing.” Portfolio companies reportedly embody Pricerunner, Footway, NA-KD, iDeal of Sweden, Sweef, and PS of Sweden. eEquity has led investments of over SEK 2.5 billion in 35 companies throughout 4 funds.

As talked about within the replace:

“eEquity usually invests in corporations with gross sales between EUR 5-20 million and with an ambition to construct them to over EUR +100 million gross sales with profitability. The businesses are usually entrepreneur-led progress corporations with the potential to grow to be market leaders.”

The traders behind eEquity are European Funding Fund (EIF), established European household places of work, and monetary establishments. eEquity is being led by Patrik Hedelin and Magnus Wiberg, who’re each “skilled web entrepreneurs,” the announcement revealed.