Meet the Founders of Plateaway

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Plateaway was born when brothers Harry and Lewis Slagel recognized the want for higher entry to the UK’s greatest restaurant manufacturers for folks dwelling exterior of London (87% of the UK inhabitants totalling round 59 million folks). Restaurant meal kits, vastly widespread in the course of the pandemic, permit anybody, wherever, to eat restaurant-quality meals at residence, while producing a brand new income stream for eating places. Put up lockdown, 89% of shoppers are wanting their favorite restaurant manufacturers to proceed delivering to their properties. Step ahead Plateaway.

The brothers are actually partnered with over 70 restaurant manufacturers providing specifically curated, hand-picked components, together with their unique companions Shake Shack, Onerous Rock Cafe and Homeslice. 

Plateaway has seen distinctive progress since inception in 2020 and has achieved £700,000+ income and bought 21,000+ kits to 14,000+ prospects. Now elevating on Seedrs to increase the operation, we sat down with Harry and Lewis to search out out extra about them.

What have been you doing previous to founding this enterprise and what impressed you to take the entrepreneurship route? 

Rewind to earlier than Plateaway, I (Harry) was working in expertise and digital with firms akin to Sky UK and Engine Group UK. I labored as a UX and repair designer on numerous large-scale, groundbreaking expertise and public sector digital transformation initiatives.

I (Lewis) have constructed varied companies during the last ten years with the latest being a movie studio working alongside Warner Brothers, Common and Netflix. 

Are you able to inform us a bit about Plateaway’s enterprise mannequin?

Plateaway’s enterprise mannequin is targeted on our advertising, expertise / information and customer support. In contrast with others within the house we’re a light-weight asset and handle every part with out the price implications of touching and packing the meal kits. We imagine the manufacturers and cooks ought to have full management of their meals. That method we will give attention to what we do greatest on the tech and buyer expertise journey. This mannequin means we will scale smarter, leaner and quicker!

What makes Plateaway a better option in comparison with different rivals available in the market? 

We’re the biggest within the UK in lots of features and have 2x the quantity of companions, 3x the number of meal kits and the biggest collection of classes in comparison with our second-placed rivals. Our meal kits additionally supply the biggest worth vary throughout the trade to create every day purchases and a premium expertise.

What has progress appeared prefer to date for the enterprise? 

Since launching in 2020, our progress has been exponential! We began with 6 founding restaurant companions and have now partnered with over 70 manufacturers. We began with a crew of three, working from our properties to now having a full-time crew of seven, an workplace house and wish to rent.

We additionally used to solely ship throughout the M25 and inside months, expanded our service nationwide. And naturally, our tech has come leaps and bounds from the place it began. I (Harry) constructed the web site myself at the beginning of the enterprise and now he has a crew of seven builders, supporting me, based mostly throughout Leicester and Ukraine. 

What has been your proudest achievement/s so far?

There have been so many achievements which have been far and past what we ever anticipated. Our first achievement needs to be constructing our implausible crew. We handpicked those that shared the identical imaginative and prescient and work ethic as the 2 of us and it’s nice to see what we now have created so far.

The opposite standout second is once we partnered with the worldwide and iconic Onerous Rock Cafe. From a younger age we’d go to Onerous Rock Cafe with family and friends, and so to have helped Onerous Rock develop their meal kits after which itemizing them on our platform is so rewarding for us. To high it off, we visited their flagship retailer in Piccadilly Circus, and there it was… a poster showcasing Plateaway as you enter immediately reverse the long-lasting Piccadilly Circus billboards, the world’s largest manufacturers pay thousands and thousands to promote on. An iconic second for the Onerous Rock Cafe model in addition to Plateaway!

What are you wanting ahead to within the close to future?

We’re launching the UK’s first restaurant subscriptions service which is de facto thrilling. 

We’re additionally going to greater than double the dimensions of our crew over the approaching 12 months which can imply a bigger workplace, working with extra wonderful folks and extra mind energy to assist the 2 of us develop the model.

We’re additionally in superior talks with much more nationwide and worldwide manufacturers which we hope to launch in 2022!

A number of private ones:

Whenever you’re not working, what are you doing? 

Work, work and extra work! Is there anything occurring proper now other than Plateaway? On a critical word once we do get just a few hours to calm down I (Harry) like to observe yoga, play tennis, socialise together with his mates and naturally eat (a number of burgers!). 

I (Lewis) by no means cease! I’m obsessive about all issues vehicles and attend observe days once I can, love to socialize, going quadbiking and LOVE consuming!!

What are your favorite meals or dishes?

Harry = burger lover – ShackBurger by ShakeShack (clickable hyperlink so deal with your self!!!)

Lewis = pasta extraordinaire – Mushroom Truffle Pasta by Pasta Evangelists (clickable hyperlink so deal with your self!!!)

What’s the most important lesson you’ve learnt up to now constructing Plateaway?

Take a look at, check and check some extra. As a startup we now have learnt the significance of at all times testing numerous ideas and seeing what works and what doesn’t, then study from the insights, iterate and check some extra. Then when you already know what works greatest then you may spend extra and scale. One other one is, don’t be afraid of competitors, competitors proves your market, simply do it higher and keep targeted on your self slightly than anybody else!

Plateaway is elevating £500,010 on Seedrs. Take a look at the pitch to hitch the meals supply revolution.