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Right here’s What Occurred in October’s Episode of Hold Time…
Welcome to October’s Hold Time recap! Each month, Patreon CEO Jack Conte joins with model advertising skilled Taryn Arnold, in addition to different Patreon employees and creators, to convey you the newest on information and occasions occurring in our neighborhood.
The livestream is all the time useful and enjoyable to look at — ya know, dwell. However time-strapped creatives can get a fast overview of what was coated on this weblog submit.
Right here’s what occurred throughout Hold Time in October…
Be part of the Patreon Discord Server
We love to listen to what’s occurring between you and your patrons. To kick off Hold Time, Jack and Taryn requested creators to share a cool expertise they’ve had between them and a patron, whether or not digitally or in the true world. We heard so many heartfelt tales from creators and the connections they’ve made, and it gave us numerous feels, so thanks for that.
In case you like sharing or listening to tales about what it’s wish to be a creator, you don’t have to attend for Hold Time — take a look at our Patreon Discord, and begin chatting with different creators as we speak.
To listen to Jack and Taryn speak to creators about patron connections, take a look at the 00.50 mark of Hold Time.
ThankYouPatrons Day is arising!
This November 19th, participate in our annual #ThankYouPatrons day, an occasion the place creators get to precise their appreciation for the patrons — in any case, the place would we be with out them?
And the way do you participate on this occasion? On November 19th, use the hashtag #ThankYouPatrons on social media and say because of all of your particular patrons.
Final 12 months, we noticed creators take part in tons of various methods (see the highlights right here), and this 12 months, we are able to’t wait to see it occur once more. Taryn had some nice concepts on how one can thank your patrons — should you solely have a couple of minutes to spare, how a couple of fast shout out tweet? Or, when you’ve got extra time to spare, why not write them a particular music or sketch?
Be taught all about this chance to indicate your patrons some gratitude on the 06.50 mark of Hold Time.
Relive Patreon Meeting
Patreon Meeting could have occurred on November 2nd, however the enjoyable doesn’t need to be over. We recorded the entire thing, so should you missed it, otherwise you simply need to relive it, you possibly can watch the occasion right here. You’ll see talks with visitors like Issa Rae, Killer Mike, Hannah Hart, Patton Oswalt, Maria Menounos, Jack Conte, Whitney Cummings, and extra.
Hear because the staff discusses Patreon Meeting on the 09.40 mark of Hold Time.
Wyatt replace #1: find out about Patreon’s product ideas
Wyatt Jenkins, Patreon’s Head of Product, got here by Hold Time to speak about Patreon’s product ideas, these philosophies that information us by our choices and processes as we construct cool stuff for you and your patrons.
Right here’s the factor — Patreon is constructing so many issues for creators. And with all these initiatives, and experiments, issues can get a bit chaotic.
Que our product ideas. These are the guiding tenets that underpin every little thing we do right here at Patreon to assist creators receives a commission. To study what works greatest for creators, now we have to attempt new issues as an organization, and by following these ideas, we are able to make sure that we’re doing so thoughtfully, rigorously, and in a nicely organized method.
We don’t need to spoil Wyatt’s weblog submit, so if you wish to know extra, examine that out right here.
Or, hearken to Wyatt discuss Patreon’s product ideas on the 16:10 mark of Hold Time.
Wyatt replace #2: recognize your new patrons
IRL, we all know that first impressions are essential. However what about when a fan first turns into your patron? Does their first expertise along with your Patreon have an effect on how lengthy they’ll stick round?
Based on Wyatt, that first month of being a patron actually issues. Our analysis exhibits that should you make an incredible first impression with a patron, they’re extra more likely to be a member of your Patreon for an extended period of time.
Since first impressions are so essential to patrons, we’ve made some enhancements to your Thank You web page, that function that lets you ship a private message to patrons after they be a part of your Patreon. Now, when your patrons obtain your thanks message, they can even get data on the place they will discover the advantages you supplied them. And since we made these modifications, we’ve seen a 5 % lower in patron churn.
It’s a small tweak, however we’re excited concerning the outcomes!
To listen to Wyatt speak concerning the Thank You web page, take a look at the 24:30 mark of Hold Time.
Wyatt replace #3: reward your loyal patrons with merch
Again in Might, we launched Merch for Membership, an superior product that makes it simple to provide out customized and unique patron-only merch. Simply decide the merchandise, add your design, assign it to a tier, and depart the remaining to us.
We’re tremendous enthusiastic about Merch for Membership and what it may possibly do for creators and patrons. It’s an early-stage product that’s nonetheless present process improvement and enchancment to make sure that it’s one of the best function for all creators. Due to that, we’re launching it with a small group of creators, so we are able to check issues as we go. At present, it has restricted availability, however sooner or later, we’re going to open it as much as extra creators.
Scaling a product for mass launch is all about steps. So, we’re excited to announce that we’ve made one other huge step in direction of making Merch for Membership obtainable to extra creators: Patreon simply launched worldwide delivery (Canada and Australia)! Now, patrons who dwell in international locations outdoors of the USA can get merch from collaborating creators.
And there’s extra excellent news. We’ve been in a position to drop the costs of some merchandise objects obtainable: stickers are $Three cheaper, and mugs are $2 cheaper (and shortly to return, t-shirts).
To see should you’re eligible for merch, take a look at your Edit Tiers web page.
To listen to Wyatt discuss updates to merch, together with the launch of T-shirts coming quickly, take a look at the 31:16 mark of Hold TIme.
New developments from Ursula
Final month, Patreon product supervisor Ursula Sage dropped by Hold Time to speak about some modifications to your creator web page. Ursula is on the fan conversion staff, which has the superior function of constructing issues that aid you higher flip curious followers into loyal patrons.
One of many largest developments her and her staff have been engaged on is making your Patreon web page higher. At present, your Patreon web page has to serve two audiences — your patrons and your followers who haven’t but signed up. And each of these audiences need various things.
To make that have higher for patrons and followers, Ursula and her staff have been experimenting with making a Patreon web page that’s simply in your followers.
To get some updates on that mission from Ursula, take a look at the 37:53 mark of Hold Time.
Hold Time Q&A
Simply earlier than signing off, our hosts took a number of questions from the Patreon neighborhood.
One of many questions was, how do I make a Particular Supply that actually connects with my viewers?
Jack’s recommendation was this: there are two issues that actually make a Particular Supply pop. First, have a transparent starting and finish date to your Particular Supply. Doing this creates urgency, which is likely one of the predominant causes Particular Provides are so highly effective in getting patrons to affix your Patreon.
The second tip Jack had for operating a Particular Supply: spend a while eager about what it’s that your followers actually need, whether or not that’s restricted version merch or early entry to your content material. To get some concepts, take a look at our weblog titled, What to supply along with your Particular Supply.
The neighborhood additionally requested two different questions, one regarding the touchdown web page experiment, and the opposite regarding Patreon’s plans for going worldwide.
To find out about these subjects, and about Particular Provides, take a look at the complete Q&A with Jack, Taryn, and Wyatt on the 52:08 mark of Hold Time.
See you subsequent Hold Time, on November 15th
In case you loved this weblog submit, you’re going to like the livestream. Subscribe right here to look at November’s Hold Time dwell on Friday, November 15th. Additionally, if you wish to be extra concerned within the Patreon Neighborhood, join the Patreon Neighborhood Discussion board. We’ll see you there!