Serving to you Get and Maintain Extra Patrons, Half 2: Creator Web page Updates, and extra!

Final month we kicked off some product enhancements with two objectives in thoughts: serving to you get extra patrons, and ensuring the patrons you have got are pleased and sticking along with your membership. In case you haven’t seen Half 1 of this weblog collection, test it out.

The creator web page updates

We’re again with half 2 on this collection with nice information! We examined some modifications on the creator web page that had been proven to non-patrons. After gathering sufficient knowledge to make certain of the consequences, we noticed that one of many variations netted on common a 9% enhance in patron conversion! Which means this model of the web page works higher than the present creator web page at getting individuals to grow to be patrons.

We would like all Patreon creators to profit from that increased conversion price. So beginning right now, we are going to steadily roll it out to all creators over the following few months, nonetheless rigorously monitoring the outcomes. And we’ll proceed to enhance on the design with new assessments to make it even higher. This solely impacts the web page that non patrons see; your patrons is not going to discover any change to your creator web page except they go to it after they’re logged out. Here’s what the brand new web page seems like:

It showcases your advantages initially so individuals can simply see what you’re providing and evaluate your tiers at a look. It solely exhibits the primary three tiers by default as a result of we’ve discovered that’s simpler for potential patrons to digest visually, however they’ll click on to see all tiers. We’re excited to get this web page makeover out to all creators over time, so everybody can get pleasure from the next patron conversion price. However that’s not the tip of the story. We expect we will make it even higher, and are working in the direction of a greater solution to showcase your tiers, provide the potential to focus on a tier of your selection, and so as to add a brief welcome message above your tiers. We’ll proceed positive tuning and enhancing, so keep tuned for extra design assessments and information on this.

A welcome win for patron retention!

One other take a look at we ran this previous month additionally confirmed optimistic outcomes: customizing the Thank You web page. When new patrons pledge, they land on a Thank You web page. We up to date that web page to incorporate a listing of the advantages they’ve entry to of their tier, and a button that takes them again to your creator web page to see the posts they’ve unlocked. This produced a measurable enchancment in patron retention, with 5% fewer patrons canceling inside their first week! Primarily based on this success, we’ve rolled it out to everybody. Ultimately we’d like to offer each creator the choice to customise the message on this web page for every of your tiers. Right here’s a earlier than and after:

What we’ve realized that you should use right now

Our knowledge exhibits that patrons are almost definitely to go away of their first month. The take a look at above tells us that we will maintain extra patrons round if they’ve expertise straight away, like discovering your posts extra simply, or having an interplay with you. So how do you welcome new patrons to your membership? Are there issues you are able to do to make them really feel much more particular?

One key stat: creators who put up patron-only content material not less than twice a month have increased patron retention. This cadence implies that new patrons usually tend to see content material of their first month that feels precious to them. So if you happen to’re not posting not less than twice a month, attempt it and see what occurs. It doesn’t at all times must be completed content material. A pleasant replace works, too.

One other solution to make new patrons really feel welcome is to ship a private thanks after they enroll. You are able to do this through Patreon direct messaging, or to make it actually particular, ship a fast customized video out of your cell phone utilizing our Bonjoro integration. Our CEO and creator-in-chief Jack Conte swears by this methodology. To see him describe the way it works, take a look at the video from September’s episode of Hold Time (skip to 18:50 within the video to get to this part).

Sharing learnings

We’re at all times working in your behalf that will help you develop your membership, and we’re excited to maintain sharing the outcomes and learnings from this work with you thru this weblog collection, by way of e-mail, and within the Patreon Neighborhood Discussion board. If at any time you have got questions on modifications you’re seeing in your Patreon web page, you’ll be able to ship us a notice right here.