Uncategorized
Right here’s what occurred in September’s episode of Hold Time…
Welcome to September’s Hold Time recap! Each month, Patreon CEO Jack Conte and model advertising and marketing professional Taryn Arnold spotlight all of the information, occasions and bulletins they suppose creators ought to learn about.
The reside stream additionally options interviews with Patreon employees and creators such as you. However don’t fear if you happen to missed it as a result of our helpful recaps will preserve you knowledgeable and updated.
Right here’s what occurred throughout Hold Time in September…
Save the Date: Patreon Meeting is November 2nd
Get excited as a result of we’re internet hosting the first-ever Patreon Meeting digital summit. And also you’re invited! You’ll have the ability to tune in, whereever you might be, as a wide range of audio system share ideas and insights on how one can navigate at the moment’s inventive world.
Mark your calendars as a result of this thrilling occasion is happening on November 2nd.
Jack and crew couldn’t give out all of the juicy particulars by air time. However, since Hold Time went reside, we’ve launched tons extra concerning the occasion. I’m not going to present away our killer creator line-up (wink, wink), however belief me — you’re going to need to test it out. For all that and extra, head over to this web site.
You possibly can hear extra about Patreon’s first digital summit on the 6:58 mark of Hold Time.
Be a part of Us For #ThankYouPatrons Day
You most likely know this already, but it surely’s value repeating simply in case: we’d be nothing with out our trustworthy patrons.
A pair years in the past, we had been sitting across the workplace, bouncing round concepts on how one can greatest thank these fantastic, supportive individuals, and that’s when it hit us. What if, yearly, we devoted a whole day to patrons? That’s when #ThankYouPatrons day was born.
Since #ThankYouPatrons day has been a giant hit with creators and patrons, we’re doing it once more this yr.
So on November 19th, be a part of creators internationally in giving again to patrons with a heartfelt “thanks” utilizing the hashtag #ThankYouPatrons on social media. Let your patrons know simply how a lot they’ve modified your life and the way they’ve allowed you to proceed making and creating.
However till then, don’t inform your patrons. We wish it to be a giant shock.
In the event you want inspiration, take a look at the gorgeous thank-yous from final yr’s occasion. Creators similar to you bought fairly emotional as they confirmed their appreciation for his or her loving communities.
We will’t wait to hitch on this large, patron/creator hug fest.
Watch Taryn introduce #ThankYouPatronsDay on the 8:13 mark of Hold Time.
Be a part of Patreon’s Digital Group On Discord
Do you know that Patreon has a Discord server?
It’s true, and Patreon creators are chatting and hanging on the market day by day.
If you wish to be a part of the dialog, join the Patreon Discord server at the moment. You possibly can chat with a pool of over 1,000 creators about no matter you’d like — get recommendations on rising and scaling your membership enterprise, discover solutions to technical questions on Patreon, or simply hang around with a digital neighborhood of like-minded individuals.
We’ll see you there!
You possibly can watch Jack discuss Patreon’s Discord neighborhood on the 11:08 mark of Hold Time.
Patreon Suggestions From Wyatt, our Head of Product
Final month, Wyatt Jenkins, Patreon’s Head of Product, joined Jack and Taryn for Hold Time. That went so nicely that we had him again once more.
Wyatt is at all times enthusiastic about methods to assist creators earn more cash and higher join with their patrons. Since he is aware of what works (and he’s good at explaining issues), we gave Wyatt the mic for awhile, so he may share his data with you.
Listed below are some ideas (and bulletins) from Wyatt…
Wyatt Tip: Reassess Your Advertising Efforts
How vital is it to share your Patreon web page on social media?
Wyatt mentioned it’s essential. In truth, he prompt that each one creators frequently plug their Patreon web page on all their social media accounts. In the event you’re afraid of annoying your followers, think about this — do you see each social media submit from the individuals you comply with? In all probability not (you’d need to be glued to your telephone all day lengthy).
Professional tip: One other good place to hyperlink to your creator web page is in your e-mail signature.
These are fast fixes that may make a giant distinction when payday comes round.
Are You Prepared for Single Signal On?
Information flash. Patreon now has a single signal on choice with Google, which suggests much less clicks between your patrons and also you.
Now, if a fan needs to grow to be your patron, they’ll shortly accomplish that by authenticating with their Google account. This may occasionally not appear to be an enormous deal, however greater than half of all patrons have a Google account. And because it went reside, this straightforward change is already having an influence, with cellular registrations seeing a 30% elevate.
You possibly can watch Wyatt’s discuss this replace on the 17:00 mark of Hold Time.
Wyatt Tip: Making Patrons Really feel Particular
Since Wyatt has entry to a ton of knowledge, he’s a wealth of information for what works on Patreon and what doesn’t.
This month on Hold Time, Wyatt laid out a two-prong plan for sustaining a profitable membership enterprise — appeal to new patrons and preserve your present patrons glad.
Since Wyatt already addressed getting new patrons earlier in Hold Time, let’s recap what he needed to say about conserving patrons joyful by posting unique content material, not less than twice a month.
A technique to try this is thru our integration with Vimeo, which lets you publish movies which can be on your patrons eyes solely.
One other method to try this, and to make your patrons really feel particular on the similar time, is to make use of the Patreon Bonjoro integration. Bonjoro is an internet site that permits you to create brief welcome and thanks movies for patrons, and it’s a comparatively low labour job that may make a huge impact.
Wyatt says that crucial time to do that is within the first month {that a} fan turns into your patron, as a result of the largest drop off in new patrons occurs in that timeframe. Meals for thought.
You possibly can watch Jack and Wyatt discuss conserving patrons joyful on the 18:27 mark of Hold Time.
Thrilling New Developments Coming Your Method
I’m positive you recognize Ursula Sage by now (right here’s an superior weblog submit she wrote about Particular Gives). She’s a product supervisor at Patreon, and she or he’s already been on Hold Time just a few instances. We love having Ursula on Hold Time. Not solely does she know how one can profit from your Patreon web page, she additionally brings alongside thrilling updates.
Ursula dropped by Hold Time to inform us about some analysis she’s been doing with each creators and followers. Her aim is to get suggestions on the design of your Patreon pages in hopes of creating them higher.
By her and her group’s analysis, she’s discovered all types of stuff, like perhaps membership tiers must be extra entrance and middle in your Patreon web page. Additionally, she discovered that followers are thinking about a extra clear show of creator tier ranges and advantages.
And she or he introduced in some designs that could be used for Patreon pages sooner or later. At present, these designs are being examined with audiences to see which of them greatest assist convert followers to patrons.
Oh, and aspect observe — the “About” part of your creator web page is tremendous vital. At present, it’s one of many first issues your followers see when deciding whether or not to grow to be your patron, so it’s vital that or not it’s in tip-top form.
Ursula mentioned that when writing your About part, be certain it states clearly who you might be and what you do. Apparently, an excessive amount of data can scare followers away, particularly logistical data on how Patreon works, how pledges are deducted, and so forth.
Sooner or later, Ursula and her group shall be experimenting with an FAQ part of your Patreon web page, which might enable your patrons to get all that technical data in a unique part. Carry on the look out for that sooner or later.
Need extra data on writing your about part? Try the weblog submit titled, “The way to Promote Your Web page in Your About Part.”
You possibly can watch Ursula’s ideas and bulletins on the 33:38 mark of Hold Time.
Reward your loyal patrons with Merch for Membership
Again in Might, we soft-launched the brand new Merch for Membership function, which takes the trouble out of offering merchandise to your patrons.
Right here’s the way it works: you present the design after which you possibly can just about neglect about it as Patreon will care for the remainder (manufacturing, transport, monitoring, and so forth). At present, Patreon presents stickers, posters and mugs, however we’re launching different merchandise (and wider transport routes) in due time.
We’re persevering with to scale Merch for Membership, so it’s nonetheless in restricted launch. However, if you happen to suppose it appears like a superb match on your membership enterprise, you may get extra data right here.
You possibly can watch Wyatt introduce Merch for Membership on the 26:40 mark of Hangtime.
See you in October
Thanks for studying and ensure to subscribe right here to look at October’s Hold Time reside on October 25th.