Construct the membership enterprise that’s proper on your patrons with Patreon Professional

When Patreon was based again in 2013, the corporate had one mission: to get the artistic class paid.

Six years later we’re nonetheless on that mission, and now greater than ever earlier than, Patreon is best suited to fulfill the various wants of creators, wherever they’re of their artistic careers. In Might 2019, we launched new creator plans with completely different characteristic units, and tailor-made for creators at completely different phases to assist them attain their targets.

Meet Lite, Professional, and Premium, three new creator plans that we designed so you possibly can construct the membership enterprise that’s best for you.

We constructed Patreon Professional for creators who need extra management over their membership companies, and extra instruments to develop.

With Patreon Professional, you’ll be capable to arrange recurring assist out of your followers, plus you’ll get extra membership instruments — like tiers and Particular Presents — that will help you enhance your earnings and market your membership to your viewers. You’ll additionally acquire limitless entry to Patreon’s app integrations, so to foster a deeper connection together with your fanbase, construct neighborhood together with your patrons, and a lot extra.

Whereas Patreon Lite doesn’t embody membership tiers, with Professional, you possibly can create as many membership tiers as you’d like, with completely different advantages at every tier. This fashion you can provide your followers choices, similar to quite a lot of value factors and advantages, so you possibly can construct a creator web page that appeals to all of your followers.

What are tiers and advantages?

Tiers are ranges of membership — personalized by you — that your followers get to select from once they go to your creator web page. With every tier, you select a set month-to-month value, and likewise a complementary set of advantages. Advantages are the issues that you just provide your followers for turning into your patron (reductions at your on-line retailer, early entry to content material, and so forth.)

Why are a number of tiers good on your membership?

Having a number of tiers lets you create a membership enterprise that has one thing for everybody.

• Give your followers choices: No two followers are precisely the identical. A few of them will need early entry to your content material, and others might want unique merch. With a number of tiers and advantages, your followers can select the choice that’s proper for them.

• Get to know your viewers: With a number of tiers, you’ll acquire helpful insights into your viewers. By monitoring which tiers are hottest, you’ll study what advantages your followers need essentially the most, so to fine-tune your pitch for membership and purchase extra patrons.

Information deep dive: Why a number of tiers and advantages can enhance your earnings on Patreon

We take a look at knowledge from 1000’s of creators so we will share with you what works greatest. Our Information Science staff tells us that creators who characteristic 2 – 5 tiers on their creator pages earn greater than creators who’ve zero.

Our Information Science staff found out that statistic by evaluating creators’ “cents per touchdown.”

When a fan lands in your web page who will not be but your patron, we name {that a} “touchdown.” Our staff takes the quantity of cents pledged to a creator over a given time interval, and divides that by the whole variety of landings on a creator’s web page. That quantity is the creator’s “cents per touchdown.”

On common, “cents per touchdown” for creators with 2 – 5 tiers is sort of double that of creators who solely use 1 tier.

Listed here are three tiers you could possibly provide your followers

1. The entry-level tier: (urged tier value $3–5)

The entry-level tier must be the bottom priced of your membership choices. This tier is ideal on your followers who could also be new to Patreon, and wish to give turning into your patron a attempt.

Since entry-level tiers are sometimes a preferred alternative for followers, ensure that to supply advantages which might be low price and low effort. That approach, you received’t get overwhelmed by delivering advantages to your patrons.

If you’re a podcaster, listed below are some profit concepts to supply with an entry-level tier:

• Entry to a patron-only Discord server the place your patrons can talk about your newest podcast episode
• Early entry to podcast episodes by a patron solely RSS feed
• A month-to-month e-mail publication that provides behind-the-scenes particulars about your present

2. The mid-level tier (urged tier value: $10–20)

The mid-level tier is the spine of your membership enterprise. As a result of it has the potential to herald a considerable quantity of your earnings, make the advantages for this tier too good on your followers to go up.

Once you’re deciding what advantages to supply together with your mid-level tier, ask your self this query: what advantages would supply your patrons essentially the most worth?

If you’re a musician, listed below are some profit concepts to supply with a mid-level tier:

• Album downloads
• Unique, in-the-studio video dwell streams
• Pre-sale live performance ticket purchases

3. The high-level tier (urged tier value $30 or extra)

Your high-level tier must be reserved for advantages which might be actually out of this world. Some creators use this tier as a technique to experiment with new profit concepts. Others use it as a technique to ship limited-quantity gadgets (like unique merch) to patrons.

As a result of advantages for this tier are sometimes high-value for patrons, and high-resource (time, cash, and so forth) for creators, its tier value must be considerably increased than your different tiers.

If you’re a video creator, listed below are some profit concepts to supply with a high-level tier:

• Restricted-edition merch
• A person shout out in one in all your movies
• A customized letter

Three tiers is a lot for a strong membership, however some creators do nicely with extra. As an example, many creators have a better priced tier with a extremely coveted profit so the superfans have one thing to improve to. With Patreon Professional, you possibly can experiment to seek out the correct variety of tiers for you and your viewers.

Whether or not you’re window buying in a brick and mortar retailer otherwise you’re searching a store on-line, there’s one thing so attractive a couple of limited-time provide.

The Particular Provide characteristic, accessible in Patreon Professional and above, lets you harness the facility of limited-time presents to provide your self a elevate. With a Particular Provide, you possibly can provide a profit to your followers that’s solely accessible in the event that they signal as much as be your patron inside a sure timeframe.

On common, creators who run Particular Presents on Patreon see a 200 p.c enhance in new pledges when in comparison with new pledges acquired within the earlier month.

A Particular Provide works nice when launching your creator web page for the primary time. For instance, you possibly can create momentum by providing one thing unique to everybody who turns into a patron throughout the first 2 weeks of your Patreon launch.

Listed here are another methods to make use of Particular Presents:

• Musicians — Time your Particular Provide with an album launch:A Particular Provide isn’t only a technique to entice followers to develop into patrons. It’s additionally an awesome advertising and marketing instrument. Need to construct momentum for an album launch? As an creative album roll out, why not provide your followers a signed physical-copy of an upcoming album or EP?

• Podcasters — Provide your patrons a shout-out on a future episode:A Particular Provide is a good alternative to kind a deeper degree of connection together with your listeners. Entice your followers by providing them particular person shout-outs at the start of an upcoming podcast episode. They’ll be so excited to listen to their identify in your present.

• Video Creators — Provide your patrons an unique video:Followers all the time need extra of the content material they love. So video creators, should you actually wish to get your followers excited, provide them a video that you just made completely for them. To make it much more enjoyable, let your patrons in on the artistic course of. You possibly can have the patrons who be a part of through the Particular Provide interval vote on three video concepts, after which, make a video out of the one which wins.

Whereas your followers love you on your content material, you give them one thing else, too — a way of neighborhood. It doesn’t matter what you create, your followers desire a secure area to speak about it. They wish to hang around with one another (and also you), and, most significantly, they need a spot the place they really feel like they belong.

With Patreon Professional’s app integrations, you possibly can provide your followers admission to neighborhood areas the place they’ll join with one another and talk about your work. It is a nice profit since you don’t all the time should be a part of the dialog. Your neighborhood will develop its personal momentum, and also you solely have to pop in when you have got time.

Listed here are two Patreon Professional app integrations that will help you create neighborhood on your patrons:

1. Create a secure atmosphere on your closest followers with Discord

Social media is a good place to work together together with your followers. Nevertheless, with the entire world watching, it’s not all the time essentially the most nurturing place on your followers to converse.Give your followers the flexibility to construct neighborhood with Patreon Professional’s Discord Integration. Discord is a free chat software you should utilize to create patron-only chat rooms.

To study extra about learn how to arrange Discord on your patrons, try the weblog article, “Integrating with Discord.”

Additionally, to study membership suggestions and methods and to attach with different creators within the Patreon neighborhood, be a part of our official Discord server and personal discussion board (apply for entry right here).

2. Construct a gaggle of trusted advisors with Discourse

Whereas chat is an effective place for on-the-fly talks between your patrons, dialog subjects that require advanced or longer responses could also be higher fitted to a discussion board.

With the Patreon/Discourse integration, you possibly can create a non-public discussion board on your patrons. Give them a spot to debate your content material, in addition to broader subjects associated to your works. You possibly can even drop in and ask them for suggestions in your artistic enterprise — they’d love to listen to from you!

To study extra about learn how to arrange Discourse on your patrons, try the next assist article.

How do I join Patreon Professional?

We hope we’ve given you some concepts of what Patreon Professional can do for you.

In case you have a creator web page already, and want to improve to Professional, go to your account settings and choose “Change Plan,” after which click on the “improve” button underneath the Professional plan. For extra detailed directions on learn how to improve your creator plan, please learn the assist article, “How do I improve my plan from Patreon Lite to Professional?”

Should you haven’t but launched on Patreon, and also you wish to begin with Professional, click on right here and choose “Get Began” at high of the web page.