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The 18 Finest Patreon Advantages Video Creators Can Provide
On the time of this writing, there are greater than 2,000 video creators making greater than $1,000 every per 30 days on Patreon.
So which advantages are incomes these creators probably the most cash? The highest 5 are entry to bonus/unique content material, early entry, bodily merchandise, polling, and patron recognition.
High 5 Highest-Incomes Tiers for Video Creators
- Bonus/Unique content material
- Early entry to your main content material
- Bodily advantages & merchandise
- Entry to patron-only polls
- Recognition of patrons
But it surely’s vital to notice that not each profit kind suits each creator. You don’t have to supply one of many prime 5 advantages to achieve success. That can assist you resolve which advantages are proper on your creator enterprise, we’ve put collectively a listing of the highest 18 advantages that video creators supply. These advantages drive the majority of prime Patreon video creators’ pledges (not so as — decide those which can be best for you).
For every profit listed, there are two or three membership-based enterprise fashions that usually work properly with that profit (Group, Instructional, Gated Content material, Fan Relationship, Pay-What-You-Can, or Service/Product).
1. Early Launch
An early launch profit capitalizes on the impatience of your followers. Is there a manner you’ll be able to alter your workflow to accommodate an early launch schedule? Even viewing your content material in the future early is sufficient for some followers to enroll as patrons.
For instance, the one profit provided by YouTube channel AvE (which stands for Arduino versus Evil) is early entry to movies. It’s sufficient for 1.6% of his 850ok+ subscribers to pitch in $2 or $5 per 30 days to help the channel. That help permits him to supply his “technical instrument teardown vids” free of outdoor affect.
It’s value noting that what drives the success of an early launch profit isn’t simply impatient viewers: it supplies simply sufficient cause for a devoted fan to develop into a patron. But it surely gained’t achieve success except you’ve gotten a powerful fan base (and top quality movies) to start with.
Works greatest with: Any above-mentioned enterprise mannequin.
2. Behind the Scenes (Informative)
Informative behind the scenes content material dives into issues like your uncooked inventive course of and illustrates the way you create what you do. It’s a helpful useful resource for followers hoping to be taught extra about your craft and presumably strive their very own hand at it.
Plus, it doesn’t at all times need to take a number of time: it may be so simple as exhibiting your notes, outlines, tough content material, and different ‘substances’ in your movies that you need to make anyway. Should you spend further time to clarify processes further to your patrons, that provides much more worth.
For instance, RollPlay gives a behind the scenes tier that dives into character creation (one thing players prefer to be taught extra about) in addition to different happenings that common viewers can’t entry.
Works greatest with: Group, Instructional.
3. Behind the Scenes (Private)
Private behind the scenes content material is all about giving followers an opportunity to find out about your life. What do you do to maintain sane? How’s that super-secret undertaking progressing? What sort of shenanigans are taking place on the set?
In case your followers are wanting to be taught extra about you and really feel like they’re a bigger a part of your life, then this type of behind the scenes content material may match properly for your online business (so long as you’re okay with giving them entry to features of your private life).
The Tremendous Carlin Brothers have a profitable $5/mo tier that’s all about behind the scenes content material. By importing posts to Patreon Lens and sharing blooper reels, foolish skits, movies of “27 minutes of Ben sitting at his desk pensively,” and extra, they seize the eye of their followers.
Works greatest with: Fan Relationship, PWYC, Group.
4. Gated Library of Content material
Let’s say you’ve been creating for some time. You’ve obtained all these nice movies on a topic your followers care about. Organizing them right into a paid-access library could also be a helpful choice so long as they’re related over an extended time frame.
Take into account Sylvie von Duuglas-Ittu, who makes Muay Thai documentary movies in Thailand. Whereas she posts many free movies exhibiting her coaching, fights, and different associated subjects, solely Patrons get entry to her full library of documentary Muay Thai movies (everybody can entry the latest 15 movies).
Works greatest with: Instructional, Group, Gated Content material.
Wish to supply these rewards to your viewers? Join Patreon right here.
5. Gated Video Programs
As with a gated library of previous movies, gated video programs are solely pretty much as good as they’re evergreen — that’s, if you wish to make them a long-term profit.
Juliana and Mark of Boho Lovely do that with one-hour yoga, pilates, and normal health courses. Solely patrons on the $10/mo and up degree can entry these video programs.
Works greatest with: Gated Content material, Instructional, Group.
6. Unique Movies
Some creators supply Patron unique movies — issues like particular subjects, deep-dives, longer cuts — along with the movies they create which can be free for everybody.
Take into account the Blind Wave. Their response movies and authentic content material have garnered almost 300ok subscribers on YouTube. A majority of what they do is free for all viewers; however patrons who need the total reduce of their response movies pay $10/mo for entry to their library of “full size reactions.”
As one other instance, the makers of Unusual Mysteries state unabashedly that patrons get entry to their greatest movies. The free movies appeal to subscribers (on this case, over two million), after which a small share of these viewers convert to paying patrons in alternate for the present’s gated content material.
A good way to supply unique video to your patrons is Patreon’s Vimeo integration. With this integration, Professional and Premium creators can supply their patrons entry to unique Vimeo movies as a tier profit. And the most effective half is, when you arrange your permisions on Vimeo, you gained’t have to go away your Patreon web page to add and share the movies along with your patrons.
Right here’s what Patreon creator Epic Rap Battle needed to say in regards to the integration:
“The Vimeo integration is each safe and seamless – the best way issues ought to be. It gives a sleeker interface for each creators and patrons to make use of and opens up prospects for utilizing extra video content material on Patreon.” — Epic Rap Battles Of Historical past.
For extra data, take a look at the weblog submit titled, A New Strategy to Share Unique Video on Patreon with Vimeo.
Or, should you’re prepared to begin utilizing the Vimeo integration along with your patrons at the moment, subscribe to any paid plan at Vimeo. Should you don’t have a paid subscription to Vimeo, join their free 30-day trial for the Plus or Professional plans and take a look at it out. Enroll now.
When you join Vimeo, take a look at this help article for detailed directions on learn how to arrange the combination.
Works greatest with: Gated Content material, Instructional, Group.
7. Further Movies
Some creators decide to provide the identical kind of content material, however alternate with free and gated movies. Solely patrons prepared to pitch in a couple of {dollars} per 30 days get entry to each episode. Different instances, it’s a mixture of further movies with some distinctive content material varieties.
For instance, Kombi Life is a documentary-style journey present that provides further movies for patrons who help them at $2/creation and up. Their YouTube channel has about 350ok subscribers, and 650+ of these followers are presently patrons.
Or, take into account See Jane Go TV. They create response movies to well-liked anime exhibits, however they solely supply sure exhibits free of charge. They don’t deal with their response movies for Dying Word any otherwise from their reactions to My Hero Academia, however the first is free and the second is gated. Anybody who desires to see all their content material merely should develop into a patron.
Works greatest with: Gated Content material, Instructional, Group.
8. New Content material, Mini-series, and Particular Segments
It’s not “premium.” But it surely’s additionally no more of the identical. When you have a particular video sequence you need to create below the auspices of paying patrons, that is the best way to do it.
Usually, these movies are tangents from the principle exhibits you do, or maybe they’re bonus sections that flatter the principle episodes you supply free of charge. For instance, should you run a tech present, you would possibly supply product evaluations as a patron-only particular phase. These movies should not essentially higher or worse than your major present; it’s simply particular and gated.
For Kinda Humorous, a channel that has 230ok+ Youtube subscribers and over 6k patrons, the additional present is tangentially associated to their major content material. Whereas they primarily produce comedy movies and film evaluations, in addition they produce a Patreon unique present: Greg’s Comedian Ebook membership, wherein he evaluations comics and responds to patron questions.
Works greatest with: Gated Content material, Instructional, Group.
9. (Improved) Entry to the Creator
Your largest followers are sometimes prepared to pay for the possibility for direct responses from you. Possibly it’s simply entry to the Patreon web page the place you ceaselessly work together with patrons, or possibly it’s a Discord channel the place you’re identified to reply questions. This profit is all about offering patrons with an opportunity to work together with you immediately.
For acapella singers Pentatonix, entry is what drives each the $10/video and $100/video tiers on their Patreon account. Followers love the concept of getting their questions prioritized, and even getting customized video messages from the band.
Works greatest with: Fan Relationship, Group, Instructional.
10. Group Entry
Fairly than direct entry to the creator, this profit guarantees entry to a rising neighborhood of people with related pursuits and information. Whilst you because the creator can take part in conversations, patrons are simply as more likely to have questions answered by different neighborhood members or just get pleasure from newfound friendships from different members of the neighborhood.
For instance, Drew Scanlon’s undertaking— an exploration of individuals and locations “by way of the lens of video games”—consists of entry to the Fabric Map Discord neighborhood. Fabric Map has a relatively small subscriber base, however converts a powerful 3.4% of these subscribers into patrons (leading to over $12ok/mo from patrons).
Works greatest with: Group, Instructional.
11. Supplemental Supplies
Is there bonus content material that goes alongside properly along with your movies? Should you make music movies, you would possibly supply Stem recordsdata or music sheets. Should you’re an illustrator, maybe it’s brush packs or photoshop recordsdata. Possibly it’s small mementos associated to the video. The concept is to supply bodily objects or digital bonuses that assist patrons use or respect the principle video content material you launch.
Works greatest with: Instructional, Gated Content material.
12. Voting & Polls
Followers love having a say in your work. Letting them select their favourite matter out of a listing or having them vote on favourite potential profit is an effective way to maintain them enthusiastic and engaged.
Take video creator MCrider, who movies motorbike coaching movies. He gives a number of incentives for patrons to enroll in $5/mo help, together with neighborhood, a discipline information, and attending to vote on month-to-month coaching subjects.
Works greatest with: Any above-mentioned enterprise mannequin.
13. Fan Participation
Fan participation drives excessive worth profit tiers, and for good cause: bringing a fan in your present is a dedication. But it surely’s additionally one other instrument to maintain content material refreshing, so it’s useful in case your present format is guest-star pleasant.
For instance, vocal band Residence Free gives an opportunity to seem of their music movies for $1000/video patrons (along with tickets to all of their exhibits and VIP experiences). Regardless that it’s their highest tier provided, they’ve Four out of 5 obtainable slots taken!
On a smaller scale, take into account creator Robert Oren. His channel contains a mix of gaming content material and portray tutorials. Regardless of having fewer than 10,000 YouTube subscribers, he’s incomes $2k/mo on his Patreon web page. His visitor look tier, wherein patrons are featured and painted on the present, drives $60/month for his enterprise.
Works greatest with: Fan Relationship, Group.
14. Livestreaming
There’s some overlap between different advantages and this profit (particularly with improved entry to the creator and with Q&A periods), however it’s value mentioning by itself deserves. It may be utilized in some ways: you would possibly use it as a chance to speak immediately with followers, to make bulletins or ship new content material, or one thing else solely.
Dr. Matt O’Dowd, host of PBS House Time, carves out in the future per 30 days to host a livestream with patrons. It’s a mixture of critical conversations and enjoyable (just like the crew discussing their favourite tabletop video games). It’s not assured to incorporate direct Q&A (hangouts and extra private consideration is reserved for increased paying patrons), however it’s nonetheless of curiosity to greater than 200 followers of the present.
Works greatest with: Any above-mentioned enterprise mannequin.
15. Bodily Merchandise
When you have a marketplace for bodily merch, that’s nice! It’s a strong option to incentivize patronage. There are three major supply strategies creators on Patreon use:
- Recurring merch. This entails delivering merchandise on a month-to-month foundation.
- One-time merch. This entails supply upon sign-up and is usually used to encourage new membership.
- Time-release merch. This entails ready to ship bodily merch till followers have been patrons for a sure time interval (usually anyplace from one month to a complete yr).
Bodily merchandise can embrace issues like branded clothes, prints, stickers, pins, or simply about some other goodie you suppose followers would love. Some creators mail out thank-you playing cards or postcards. It may even embrace low cost codes to your current merch retailer.
Kitten Academy (which posts livestream kitten movies to Youtube in addition to different cute kitten movies) sends thank-you playing cards to patrons on the $50/month reward (signed by the cats themselves when potential).
Works greatest with: Any above-mentioned enterprise mannequin besides PWYC.
16. Personalised Providers
For top worth tiers, you’ll be able to leverage extra private advantages equivalent to consulting, one-on-one conferences, patron-specific providers, and so on. For instance, should you’re a nutritionist, you would possibly create a personalised meal plan for a high-paying patron.
Hold Your Daydream, a Youtube present about one household’s travels, largely gives behind the scenes, merch, and different bonus content material on Patreon. However their highest tier is all about educating others who need to do what they’ve achieved: construct a profitable Youtube channel. $30/video patrons get a 30 min technique session along with different rewards.
Gaming Illuminaughty makes use of their gaming experience to drive patrons to a $75/mo tier. Players get a one-on-one, 30 minute suggestions session.
Whereas these kind of advantages enchantment to a smaller a part of their viewers, the excessive price ticket makes it worthwhile for the creators to do.
Works greatest with: Any above-mentioned enterprise mannequin besides PWYC.
17. Q&A Periods
This profit is simple: the followers ask you questions, and also you reply! The small print of the way you run the Q&A is solely as much as you. Some creators reply each query, and others cherry-pick from a mess of submitted questions. Some reply throughout a livestream, and others document movies solely dedicated to Q&A. Others host ‘Ask Me Something’ instances on platforms like Discord.
For instance, Seth of Seth’s Bike Hacks solutions patron questions with an hour-long podcast every month (for paying patrons solely, in fact). It’s one in all a number of rewards he gives on the $2/mo degree (his just one, accountable for all 1600+ of his patrons).
Works greatest with: Any above-mentioned enterprise mannequin.
18. Fan Recognition
Final however definitely not least, fan recognition is a profit that goes a great distance towards inspiring pledges when achieved properly. You may maintain it easy or be inventive about it. Shout-outs and identify lists within the credit are an awesome begin. Others go for extra noticeable (and time-consuming) recognition that drives increased tier pledges.
One YouTube creator who stands out for creativity on this division is Suede. His higher-tier patrons get distinctive shout-outs on the finish of each video (and could also be accompanied by a personalised avatar). Each shout out is completed humorously in a unique ‘voice’ or character, so viewers usually watch by way of the tip of every video.
Works greatest with: Any above-mentioned enterprise mannequin.
Not each kind of profit is right for each creator. Some creators do properly with one or two advantages that enchantment to a large swath of their viewers. Others select a big selection for a lot of profit tiers, starting from $1 to upwards of $100.
Talking of pricing… you need to run the numbers and decide what works for your online business. However should you’re on the lookout for a place to begin, take into account that the $5 per 30 days or per video tier drives the best total earnings for creators on Patreon. It’s adopted by the $10, $20, $50, and $25 tiers, respectively. It’s value on the lookout for methods to push reward worth to these increased greenback tiers.
Given what you recognize about your online business and viewers, which of those advantages can be most profitable for you?