Making an Intro Video that Converts

In advertising and marketing, video is likely one of the highest methods to transform viewers into consumers, and together with video in a touchdown web page can improve conversion by as much as 80%. The identical is true in your intro video on Patreon. If you need individuals who land in your web page to turn into your patrons, your intro video is one of the best ways to persuade them to hitch. That is very true in case your artistic work is video or visually based mostly. Your followers already like your format, so ensure to attach with them in that very same approach right here.

In search of inspiration? Our pals at Blimey Cow share precisely the best way to make a stand-out Patreon intro video on this brief under!

Ideas for a kick-ass intro video:

Introduce your self

Lots of people will already learn about you after they land in your web page, however for many who don’t, you’ll need to give a fast refresh on who you’re, what you create and why you began a Patreon web page.

Point out what Patreon is and the way it works

Patreon is a brand new thought to lots of people, so ensure to stroll them by means of the way it works (see this put up in the event you need assistance). In the event you opted for a Per Creation fee cycle, discuss what sort of content material you need and plan to create, and the way their membership empowers you to do this. As a result of your launch schedule may change sooner or later, it’s finest to maintain issues high-level on this video and never decide to particular numbers of posts or dates.

Talk your imaginative and prescient

What is going to your patron neighborhood allow you to do? What kind of world are you working in direction of? What’s the that means of life? As a creator, you’ve got a novel benefit of sharing a world imaginative and prescient together with your followers in a artistic approach. Inform them how their dedication to you and your artistic enterprise will assist form a world that’s brighter, funnier, smarter, extra knowledgeable, extra empathetic, livelier, or extra colourful. Get them purchased into your dream they usually’ll extra simply turn into your patron. Keep in mind, patrons are motivated to help you in your mission AND motivated by what advantages they’ll obtain in trade for his or her cash. So…

Give a sneak peek into your tiers and advantages

That is your large likelihood to essentially promote what you’re providing on Patreon! Let potential patrons know what they get out of becoming a member of your neighborhood and what kind of unique content material they might get entry to as soon as they turn into your patron. Maintain it obscure sufficient to offer your self room to alter up your tiers and advantages sooner or later, however particular sufficient to get followers enthusiastic about signing up.

Maintain it brief and candy

Belief the information: 5% of viewers will cease watching a video after one minute and 60% of viewers cease after two minutes. You actually solely have 1-2 minutes to carry potential patrons’ consideration, so maintain it brief and get to the purpose rapidly. An effective way to do that is by writing a script beforehand and sticking to it.

Launch it, then wait

Then contemplate redoing it! Pleasant reminder that it’s okay to come back again to your intro video 6, 12, 24 months after you first did it, and do it once more. Simply as your journey as a creator evolves, your relationship together with your viewers may additionally change over time. Know that the primary intro video you launch with will not be your final. Ok is commonly ok for now, and you’ll at all times reshoot and add a brand new video down the road.

Be aware: At the moment on Patreon, the one option to add an intro video to your creator web page is by first internet hosting it on a web site reminiscent of Vimeo or Youtube. After you create your intro video, add it to a kind of websites, after which plug the URL into the “Intro Video” part, which is underneath the “About” tab in your Patreon web page editor.

Professional Tip: Wish to discover ways to add a “turn into my patron” finish card to your intro video?  Try this candy tutorial utilizing Adobe Premiere from Video Creators.television!