Promote Your Web page in Your About Part

The About part of your Patreon web page is likely one of the most vital elements of your web page,  because it provides potential patrons an concept of what to anticipate after they be part of your Patreon neighborhood.

Word: While you’re establishing your Patreon web page, you’ll be requested to fill-out the “About” part. After you launch and your web page is reside, this info will reside on the About tab of your creator web page.

Right here is the method for creating the very best About part potential:

Introduce your self

Whereas a lot of your patrons could have arrived at your web page since you requested them to hitch you there, some guests might want to know extra about you. Be certain to start out your description with a bit of bit about who you might be and what you create.

Worth alternate

What do followers get out of being your patron? We all know patrons change into members as a result of they’re support-motivated AND benefit-motivated. They like to know why becoming a member of your Patreon means a lot to you, your inventive work, and your life — however, additionally they love the concept of getting one thing in return (corresponding to unique entry, merchandise, or bonus content material).

Along with utilizing the About part to inform them about membership, give a quick abstract of the advantages your followers will get after they be part of, unique content material, early entry, and so forth.

Undecided what sort of advantages to supply? Try this weblog submit.

Preserve issues evergreen

Except you intend to replace this part on a regular basis, maintain this info applicable for the long-term. Who you might be, what you’re about, and why you’re right here needs to be the important thing focuses. Different data about new tasks, bulletins, and different time-sensitive matters will be put in a submit.

On the flip-side, there are some things you might wish to keep away from when writing your web page description:

Don’t use needy language

Your patrons get a ton of superior stuff after they change into your patron, so keep away from utilizing passive language that doesn’t illustrate how wonderful changing into your patron is. Phrases like “help” or “assist” or “donate” could make potential patrons really feel like they’re doing you a favor by changing into your patron. The notion of longevity isn’t there, both. As an alternative, utilizing lively phrases like “get entry” or “be part of my unique neighborhood” to entice followers to change into your patron encourages long run participation. Plus, you get to emphasise your dedication to your viewers and foster neighborhood on the similar time.  

Don’t write a novel

We get it — you could have quite a bit to say! Speaking your imaginative and prescient and pleasure about your tasks can take up a variety of actual property, however it’s vital to maintain your description brief and candy. You solely have a small window of time earlier than somebody decides whether or not or to not change into your patron, so save the novel for what you’re truly creating on Patreon and maintain your description as succinct as potential.

Don’t hyperlink to different websites

In order for you visiting followers to click on that huge button that turns them into paying patrons, the worst factor you are able to do is lead them off of your Patreon web page. Hyperlinks will be nice whenever you’re attempting to offer viewers an concept of what you’re all about, however by limiting the variety of instances individuals are linked off of your web page, you might be growing the quantity of viewers staying in your web page. Easy sufficient logic, proper?

Professional Tip: Your intro video, which we go over in additional element right here, needs to be the principle attraction of your About part, so it’s finest to maintain the textual content portion brief, candy, and evergreen.