Take Two: Easy methods to Relaunch Your Patreon Web page

So that you constructed a glossy Patreon web page, launched it out into the world after which… nothing. Or possibly you took a much-needed break and are able to dive again in. Regardless of the case, relaunching your web page is usually a crucial step in respiration new life into your inventive profession. Not solely does it sign the beginning of one thing new, it’s additionally an important promotional tactic for creating buzz inside your group.

Unsure go about efficiently re-launching your web page? Right here’s convey that web page out of the depths of despair and into the arms of potential patrons everywhere in the world.

Mirror on what went mistaken

Postmortem isn’t only a morbid phrase companies use; it’s the necessary closing step to each undertaking the place you go over what went effectively and what didn’t.

Take into consideration how your launch went the primary time round. What promotional techniques did you utilize? What kind of content material did you share round that point? What platforms did you leverage? Did you obtain any push-back from potential patrons? What was their response?

Keep in mind, everybody makes errors and failure is only a scary phrase for studying do one thing effectively by doing it a distinct manner. It is best to by no means be afraid to replicate in your flops – they’re necessary development experiences that can show you how to develop into higher in every part you do.

Attempt to not sound like a charity (except you might be one)

You’re a creator who’s offering worth to your followers with what you create, so except you’re a non-profit, it’s best to in all probability keep away from sounding like one. Be assured within the worth you present whenever you’re pitching your web page to potential patrons and also you’ll enhance the probabilities of turning followers into paying patrons.

Undergo all of the textual content you’ve written in your web page and think about eradicating any use of the phrases like “donation” or “want.” These phrases elicit a sense of a one-way transaction–not a two-way relationship with mutual profit. As an alternative, attempt utilizing phrases like “develop into a patron” and “be a part of my Patreon group.”

Revive your advantages

If you happen to had hassle getting new patrons the primary time round, it could be that your followers didn’t really feel that you simply had been offering sufficient worth to them with the rewards you had been providing. On the flip-side, possibly there have been just too many rewards for them to decide within the time they’d once they landed in your web page.

Undergo every of your profit tiers and ask your self, “Is that this one thing I’d pay for if a creator I liked was providing it?” If the reply is not any, eliminate it.

Additionally, ensure that your advantages are scalable, price efficient and simple so that you can make. We don’t need fulfilling advantages to be a burden to you as a creator.

Nonetheless caught on advantages? Try this put up for every part it is advisable find out about advantages on Patreon. You may also take a look at some suggestions for excellent rewards by vertical right here.

Revamp your intro video

If you happen to didn’t have an intro video the primary time round, now’s your probability to vastly enhance your probability of discovering patrons by sharing a little bit piece of who you might be and what your web page is all about. If you happen to already had one, let’s make it even higher!

Don’t be afraid to clarify why you’re relaunching your web page. Any former patrons will in all probability need to know anyway, so be trustworthy and share what you’ve been as much as because you had been final on Patreon.

Listed here are a couple of different ideas that can assist make your video nice:

• Maintain it below 2 minutes to make sure potential patrons are watching till the very finish!
• Briefly clarify how Patreon works, how typically you’ll launch content material, and what patrons will get out of being your patron.
• Use a web site like Snagit to seize the method of changing into your patron so potential patrons are already accustomed to the method (be aware: your web page will have to be reside to do that).
• Share your large imaginative and prescient. What do you need to do with the cash you make on Patreon? How are you going to alter the panorama for the kind of work you produce?

Fill your web page with public posts

Don’t be afraid of the “launch” button! Your web page is reside and discoverable when you click on it, however the majority of people that find yourself in your Patreon web page will likely be coming from the promotional outreach you do in your social networks.

If a possible patron lands in your web page, one of the simplest ways for them to know what they’ll get out of being your patron is seeing work you’ve already posted. No have to spend a ton of time creating new content material, although. Undergo a few of the content material you’ve already shared elsewhere and add it to your web page.

Your Patreon web page must be a superb basic touchdown web page for anybody who needs to be taught in regards to the work you create, so ensure that it absolutely demonstrates the work that you simply do and your inventive course of earlier than sharing it out together with your group.

Promote your relaunch

In case your first try didn’t go in addition to deliberate, now’s the time to actually double down on getting the phrase out about your web page.

Begin with a beta launch that features your family and friends. Ship them an e-mail about how excited you might be to get again on Patreon and ask for any suggestions they’ve about your web page. This can be a nice technique to get your first spherical of highly-engaged patrons.

Don’t neglect to leverage the facility of the social networks you’re on as effectively. Over a 3rd of Patreon’s visitors comes from social media, so make sure that to let your followers on Twitter, Fb, and different networks find out about your web page after you’ve bought a couple of patrons out of your beta launch. If you already know some other creators on Patreon, ask them to offer a shoutout about your web page to their patrons. About 40% of patrons who pledge to you’ll already be patrons to different creators, so it is a nice technique to get new patrons who’re already accustomed to Patreon.

For extra launch day ideas, take a look at our creator launch information.

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