Goal takes on Prime Day with three-day sale from July 11-13

Goal(opens in a brand new tab) has thrown its crimson vest into the anti-Prime Day ring.

The division retailer chain will probably be internet hosting its largest-ever Goal Deal Days sale from July 11 to 13, it introduced Thursday. The information got here hours after Amazon revealed that Prime Day 2022 will probably be operating from July 12 to 13 — pure coincidence, we’re certain.

In response to the press launch, this fourth iteration of the annual occasion will function three full days of bargains on Goal.com and the Goal app throughout each class, from electronics to dwelling items, magnificence, attire, and toys. And in contrast to Amazon’s occasion, there is not any membership required.

“We all know company sit up for Goal Deal Days yearly,” mentioned Christina Hennington, Goal’s govt vice chairman and chief development officer, in an announcement. “With this 12 months’s occasion being our greatest ever, company can store extra unbelievable offers and gadgets, with three full days to save lots of on must-have merchandise that may convey them pleasure all summer season and past.”

Goal Deal Days will function merchandise from Goal-exclusive manufacturers in addition to big-name manufacturers like Apple and Disney, so there is a good probability Amazon can have some robust competitors. (The press launch previewed reductions of as much as $70 on Apple merchandise, as much as 50% off choose tech and headphones, as much as 40% off kitchen home equipment, and as much as 35% off flooring care merchandise). Customers may even have the ability to refill on reduced-price Goal reward playing cards for future purchases.