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Meet the co-founders of KANKAN
When investing, your capital is in danger.
With over 120 billion items of private care packaging getting used yearly and 69% of us wanting to cut back our plastic consumption, there’s a actual want for options that design out waste but in addition that prospects wish to use.
KANKAN is an easy at-home refill and reuse answer for private care. Their high quality, plant-based necessities are supportive for pores and skin well being and wellness, but in addition profit Mom Earth.
Now elevating on Seedrs, we had the pleasure of chatting with co-founders Elizabeth Flanagan and Mary McLeod about sustainability and the inspiration behind KANKAN London.
Why is self care necessary to you and the way did that affect launching KANKAN?
Life has turn out to be more and more taxing – work calls for, house and household life, and the on a regular basis navigation of city residing all takes its toll. Add to the combination the constructing eco- anxiousness that’s felt globally it’s actually key to seek out moments of pause, reflection and self care amongst all of it. You may’t struggle the struggle for those who’re not combating match – mentally and bodily and emotionally.
You describe your shopper as ‘discerning, fashionable, and values wellbeing’, when did you discover that there was a market being underserved?
We stay in a incredible cultural hotspot of a metropolis the place we will entry probably the most wonderful services. However we discovered that when it got here to looking for pure and sustainable merchandise (particularly plastic-free merchandise) they felt very dated and didn’t converse to us. One factor we all know we want is a deeper connection to nature – There may be a lot pleasure and profit to be loved within the pure world and we wished to deliver this into folks’s lives, conveniently and in a contemporary, sustainable approach.
Inform us in regards to the work you do surrounding sustainability.
We all know that Mom Nature is the best designer there’s, so our focus and guiding ideas have been within the round financial system and trying to nature for inspiration. It appears sophisticated, however the round financial system relies on Three primary ideas:
1. Design out waste & air pollution.
2. Maintaining merchandise and supplies in use.
3. Regenerating pure methods.
So, to make that relatable to KANKAN, we:
- Design out waste through the use of round assets (the refill can), through the use of recycled supplies in our dispenser, and utilizing mono-material to assist recycling and through the use of pure merchandise that don’t pollute or harm the surroundings when used.
- We innovate and design the dispenser and pump to be a ‘perpetually’ object and encourage a tradition of refill and reuse by elevating and bettering the client expertise. We construct into the design the flexibility to exchange components moderately than the entire (ought to) you must exchange it for the longer term.
- We decide to a quantifiable and vital regenerative plan (one tree = one can) that’s straight associated to our progress. As we develop our influence does too!
What are a few of your notable achievements thus far?
Getting exhibited within the Design Museum early on was an enormous thrill, as was being longlisted in Dezeen Awards – each for Can O’Goals – our first design of a dispenser that will work with a can.
We’ve had a terrific curiosity in retailers too which has propelled us to make sure that we’re retail prepared for our V.2 launch.
How do you propose to create a scalable and worthwhile enterprise mannequin?
We strongly imagine within the energy of name and storytelling. We’re actually true to our beliefs, which isn’t simply necessary to us, however to our prospects that search for authenticity in manufacturers and companies.
We’re at present a d2c model, however we’ve bought a multi-channel technique – together with b2b and retail – which helps construct our model, cement our positioning along with driving revenues. We see the subsequent step to proceed to construct model consciousness and publicity in each b2b partnerships and key retailers.
What does your workforce seem like and what plans do you will have for hiring?
Our workforce is four at present, however we need to rent somebody with analytics and progress experience, and we might look to construct out our workforce that works throughout Advertising & Gross sales.
Just a few private ones:
What do you like to do in your free time?
Heading to nature! You’ll discover us each heading for the hills (or seaside) as quickly as we will.
Should you weren’t constructing KANKAN, what do you assume you’d be doing?
I did spend fairly a little bit of time on a challenge concept in Portugal a number of years in the past. It was a quinta that we wished to construct a sustainable minded resort/retreat with permaculture gardens and vines – it was on the facet of a mountain, close to the ocean and it was completely overgrown with brambles – however a lot potential!
What’s the most important lesson you’ve learnt to date constructing KANKAN?
Belief the client. Now we have discovered a lot from going stay with our pilot (MVP) and leaning in to our prospects and getting their suggestions on product and course of. We additionally love the goodwill that individuals have for us, and for KANKAN. It’s by far the very best a part of the job and we wish to do them proud.
KANKAN is straddling Three markets (magnificence, wellness & subs) price £3B mixed, they’ve 11ok bushes planted, + 70ok plastic diverted. Be a part of their journey to supply private care with out the waste. Try their marketing campaign pitch right here.