Netflix’s advert tier will not have all the regular content material

Do you want adverts? It is not an actual query. Nobody likes adverts. In case you can abdomen them, although, an ad-supported subscription plan for Netflix might be good if it is considerably cheaper than the common plans.

However sadly, the inclusion of adverts will not be the one dangerous factor about this plan.

Speaking on Netflix’s earnings name on Tuesday (through Deadline), Netflix Co-CEO and Chief Content material Officer Ted Sarandos mentioned that the upcoming ad-supported tier, which the corporate will launch with the assist of Microsoft, will not have all of Netflix’s licensed content material.

“The overwhelming majority of what folks watch on Netflix, we will embrace within the ad-supported tier,” mentioned Sarandos. “We are going to clear some extra content material however definitely not all of it however don’t suppose it’s a cloth holdback for the enterprise,” he mentioned.

Whereas Netflix’s authentic exhibits, resembling Stranger Issues, will definitely get within the combine, because of this a number of the content material from different studios and distributors will not make the lower. We’ll have to attend till it launches to see what “overwhelming majority of what folks watch” really means, although.

After years of claiming adverts are dangerous, Netflix began speaking about including an ad-supported tier this April. In June, the corporate accelerated the plans to embrace the advert tier as early as this fall (this has now moved to early 2023). In the meantime, Netflix has elevated its pricing, and began clamping down on account sharing.

Netflix misplaced 200,000 subscribers within the first quarter of 2022, and an extra 970,000 subscribers within the second quarter of the 12 months, although that is higher than the 2 million loss the corporate predicted. The ad-supported tier is likely one of the methods for Netflix to cease the bleeding, although it stays to be seen how compelling the ultimate product will likely be.