A Day within the Lifetime of Sara Arnell, Inventor of Salt Stone and Co-Founding father of My Pal The Sea

Operating your individual enterprise isn’t any straightforward feat. It takes a wholesome dose of ardour, self-discipline, and dedication. Ever questioned what a day within the lifetime of an Indiegogo entrepreneur is like? We’re right here to present you a glimpse!

At this time we’re that includes Sara Arnell, co-founder of My Pal The Sea, which is the crew behind Salt Stone, a revolutionary new system that permits dry salt remedy within the consolation of your individual dwelling. On the push of a button, you’ll be able to flip pure salt right into a respiratory cleanse for allergy aid, boosted immunity, and cleaner lungs.

As a former promoting CEO, Parsons College of Design professor, creator, and model guide, she units the imaginative and prescient and route for this buzzy, talked-about crowdfunding marketing campaign. Right here’s what we discovered about her day-to-day routine. Learn on!

7 A.M. Wake and head downstairs for espresso. I can’t do something with out my morning espresso. My toy poodle, Otis, sits on my lap and we learn the NY Occasions on-line. I savor this time, alone in my kitchen. No TV or social media. If it’s a pleasant day, I’ll open my again door to take heed to the sounds of nature and really feel the contemporary air.  I’m a fan of the gradual morning ritual as a method to take time to nurture myself earlier than the craziness of the day begins. It really helps me keep centered and calm all through the remainder of the day.

eight A.M. Meditate for 20 minutes. I’ve been working towards Vedic meditation for years and it’s what I credit score with serving to me handle each my stress and power. I sit in a chair in my workplace which is a really peaceable saffron shade, shut my eyes and tune in to my respiration.

9 A.M. I hold a month-to-month paper calendar that I write in – old-fashioned model – on my desk. I like to take a look at the month at a look. I additionally like the method of handwriting in my appointments and calls. I bear in mind issues higher after I really write them down. I even have every little thing in my google calendar, however this written paper calendar is my touchstone. After I examine my calendar, I’ll seize one thing to eat, which regularly consists of leftovers from the night time earlier than. I wish to hold issues straightforward. Subsequent, I’ll Facetime my mom to see how she’s doing. That is the time my three kids know they will attain me – pre calls and conferences – so I typically communicate with them too round this time.

10 A.M. My workday begins. I wish to schedule my calls and conferences between 10am and 1pm so I usually sit at my desk and go from one factor to a different, with little down-time in between. I take copious notes. I’ve a pocket book for every undertaking I’m engaged on and I doc every little thing. 

1 P.M. I take a break and if I’ve issues to do round the home, meals purchasing or errands, I attempt to accomplish them throughout this time. I additionally go exterior to stroll my canine and transfer my physique too…I tend towards being sedentary and I attempt to be very acutely aware about not sitting for too lengthy. Strolling is my most well-liked train, when the climate permits. I even have a classic train bike in my kitchen that I hop on throughout down time or calls with my kids or mates.

2 P.M. Choose at meals within the fridge or snack. I’m a grazer vs a sit down for a meal particular person. 

three P.M. Again to my desk to examine electronic mail, DM’s and messages. There ‘s normally a block of afternoon calls or conferences. I like grouping my appointments in blocks of time versus spreading them out all through the day. Having a scheduling technique like this helps me each bodily and mentally really feel prepared and ready for what’s forward. I’ve my desk time, my me time, my get-stuff-done-around-the-house time and so forth.

four P.M. Meditate for 20 minutes. My vedic meditation observe consists of two 20 minute meditation classes, each day.  There’s a well-known quote from a legendary meditation instructor. He mentioned, “If you happen to’re too busy to meditate twice a day, you’re simply too busy.”  I actually take this to coronary heart and ensure I make the time to handle myself. There’s at all times time, if it’s vital to you.

6 P.M. I finish the day by making a to-do record. I’m an enormous fan of the to do record. It consists of things I want to finish, emails I must ship, stuff I must order, calls I must make and so forth, and I attempt to order issues when it comes to precedence. If I don’t end the record the following day, it will get added to. It’s a working record that may embody something from “get pet food” to schedule a name with a brand new investor.

7 P.M. I’ll normally have a salad or greens for dinner – one thing gentle. I’ll typically eat on the sofa whereas binging a Netflix or Hulu present. If school is in session, I’m again on-line instructing my promoting and advertising class at Parsons.

10 P.M. Bedtime

Now that you just’ve gotten a glimpse of what Sara’s days are like, get extra inspiration in our unique Q&A together with her beneath!

INDIEGOGO: How and why did you turn out to be an entrepreneur? Was it one thing you at all times supposed for your self? 

SARA ARNELL: I by no means considered myself as an entrepreneur earlier than. I see myself as somebody with a curious thoughts, who likes to strive new issues, resolve issues and concentrate on options to make life higher. I believe that is the premise for entrepreneurism – it’s a spirit as a lot as an exercise or career. If you happen to can faucet into this inside your self, that’s what’s going to make you an entrepreneur.

INDIEGOGO: What makes your Indiegogo undertaking distinctive? 

SARA: Salt Stone was created based mostly on each private want and the necessity of the instances we dwell in. The concentrate on respiratory wellness has by no means been higher or extra pressing. The pandemic, elevated air air pollution, longer allergy seasons and rising wildfires make the air we breathe unreliable when it comes to purity and cleanliness. Dry Salt Remedy, which is what Salt Stone delivers, has been utilized in Europe for over 200 years in spas, wellness facilities and hospitals.  It felt prefer it was time to carry this pure and efficient remedy to mainstream shoppers in an at-home system that’s straightforward and handy to make use of. As somebody who’s immunocompromised, I discovered that Dry Salt Remedy is among the only methods to assist me breathe higher and simpler. As regular, want grew to become the mom of invention.

INDIEGOGO: What’s your largest piece of recommendation for ladies who wish to begin their very own enterprise?

SARA: This may occasionally sound apparent, however the easiest way to start out is to simply begin. So many ladies have concepts that they’ve been excited about for years however have put them on the again burner for a number of causes. They’ve considered it a lot that the one factor left to do is push the go button and convey it to life. A sensible piece of recommendation is that I like to perform the better stuff first and save the more durable stuff for later. There’s nothing like understanding you bought a complete bunch of issues taken care of – it can assist make the weather that take longer to finish simpler to deal with, understanding you may have already knocked many issues off your record.

INDIEGOGO: What instruments (devices, apps, books, podcasts) would you suggest to anybody beginning their very own enterprise, crowdfunding marketing campaign, or undertaking? 

SARA:  I really like group. Utilizing instruments like Calendly, Asana and DocSend are nice methods to streamline appointments, duties and sharing of data. If one thing is on the market to assist make life simpler and extra handy, use it to your benefit. Additionally, listening and studying from others is an effective way to develop your breadth of information and understanding. There’s nothing like real-life experiences to make clear what might or might not occur and what’s labored or hasn’t labored for somebody who’s launched a brand new enterprise or product. On the identical time, it’s vital to learn or take heed to podcasts for pure enjoyable and leisure. Don’t focus all of your power on work stuff. Broaden your pleasure alongside along with your experience.

INDIEGOGO: What’s your favourite Indiegogo marketing campaign, or a marketing campaign you’ve not too long ago supported?

SARA: In fact, I’m extraordinarily enthusiastic about Salt Stone. Most not too long ago, I supported Lomi. I really like the thought of composting simply and conveniently at-home. It’s really very related philosophically to Salt Stone in that each merchandise take one thing that isn’t at all times seen as straightforward or handy and use progressive design and know-how to assist shoppers ease these ache factors and get desired advantages.

Wish to help Sara’s marketing campaign? Take a look at Salt Stone on Indiegogo.

You may as well discover MyFriendtheSea.com or comply with them on Instagram.