2022 MTV VMAs introduce ‘Finest Metaverse Efficiency’ class

Be careful music movies! The metaverse is coming for you.

Have you ever ever attended a live performance within the metaverse? Judging by the newest class to be added to the MTV Video Music Awards roster, you in all probability ought to. This 12 months’s VMAs will hand out a Moon Individual for “Finest Metaverse Efficiency,” however there is not any phrase on whether or not the award will probably be obtained just about.

The nominees are Ariana Grande, BLACKPINK, BTS, Charli XCX, Justin Bieber, and Twenty One Pilots. Sure, your faves have been performing within the metaverse.

Every artist put their very own twist on their metaverse live performance. Ariana Grande did an area themed efficiency in Fortnite, whereas BLACKPINK’s hyperrealistic avatars introduced their “fairly savage” essence to PlayerUnknown’s Battlegrounds (PUGB) Cellular. BTS sang their English-language chart-toppers “Butter” and “Permission to Dance” on a stage in Minecraft the place the boys’ boxy avatars tried to recreate their signature dance strikes. In the meantime, Charli XCX and Twenty One Pilots each opted for Roblox concert events. (It ought to be famous that Charli XCX’s efficiency was a results of her partnership with Samsung.) And Justin Bieber placed on a present in Wave, the digital leisure platform.

And so they aren’t the one artists performing within the metaverse. Digital and metaverse concert events turned common throughout the pandemic when reside, in-person leisure was placed on maintain. However on-line concert events and digital performances are right here to remain, particularly because the metaverse turns into extra engrained with out on a regular basis lives.

Its acknowledgement on the VMAs suggests metaverse performances may even turn out to be a mainstay of the music business. Solely time will inform.