Will TikTok Music take Spotify down?

TikTok is working tirelessly to make all of your favourite apps out of date. First, it got here for Fb and Instagram. Subsequent up: Spotify.

The video app already has a robust maintain over what music prospers and what music fails in 2022. So it is not notably shocking that TikTok’s mum or dad firm, ByteDance, filed a trademark software with the U.S. Patent and Trademark Workplace for “TikTok Music” in Might, based on patent filings uncovered by Insider.

TikTok Music would let individuals purchase, play, share, and obtain music, and create, share, and advocate playlists. Sounds lots like the entire options we love about Spotify! The primary distinction, it appears, is that you will additionally be capable of touch upon music and livestream audio and video, based on the submitting.

However Spotify might be a tricky app to beat, even by a behemoth like TikTok. Whereas different apps and platforms faltered, Spotify has maintained a “wholesome” and “robust” music promoting and podcast advert development, based on Bloomberg. Snap Inc., Roku Inc. and Meta Platforms Inc. (which owns Fb and Instagram) have all skilled crushingly gradual advert revenues, plunging down in double digits. And Spotify has been spared, possible as a result of it has a sensible marketing strategy and offers customers with precisely what they need.

It is unclear when TikTok Music would truly launch — or if it’s going to in any respect. A patent submitting doesn’t mechanically equal a platform rollout. 

Both means, a Spotify versus TikTok throwdown could be a delight to look at.