Marketing campaign Highlight: Mr Lee’s, wholesome cup noodles for busy folks

As folks repeatedly search for extra inexpensive meal choices, and discover it more durable than ever earlier than to suit sensible vitamin right into a busy schedule, culinary inspiration could be exhausting to come back by. That’s the place Mr Lee’s Pure Meals steps in. Championing actual, health-driven substances, Mr Lee’s noodles are chock stuffed with dietary advantages, and completely no nasties.

Recognized with terminal stage 4 most cancers as a single father to 2 younger sons, Damien Lee shortly remodeled his eating regimen to get rid of the dangerous synthetic substances that lurk unnoticed in on a regular basis processed meals staples. The thought for Mr Lee’s more healthy instantaneous noodles was born from his fixed longing for the comforting noodles and broth which might be a fast and straightforward staple for thousands and thousands of individuals around the globe – even though their substances could be compromising. 

An entrepreneur by nature, Mr Lee’s Pure Meals is without doubt one of the many firms Damien Lee has efficiently launched with out prior trade expertise – permitting him to guide with contemporary perspective and carve new routes to market that finally enhance the buyer expertise. After bringing aboard a small workforce of staff and growing six product variations with respected suppliers, Lee introduced a brand new, better-for-you product to the desk – one of many market’s lowest in salts, sugars, saturated fat and energy and with completely no nasties. Since then, the model has obtained assist from trade leaders, professionals and traders, in addition to impressed different manufacturers to diversify into extra healthful, allergen-free choices for the trendy health-conscious shopper.

With 14% of deaths within the UK estimated to be attributed to eating regimen in line with the BBC, day by day shoppers are looking now greater than ever for wholesome options. Opposite to their grocery store counterparts, Mr Lee’s noodles are made utilizing solely the best freeze-fried substances, in six flavours impressed by those that Lee grew up on as a toddler in Australia. 

In a Mr Lee’s cup you’ll discover every thing from beneficiant chunks of 100% hen breast to broccoli and cauliflower of solely the best high quality. By freeze drying reasonably than its dehydrating contemporary substances, Mr Lee’s preserves their dietary worth and flavour in a approach that no different comparable model does. Higher but, a cup of Mr Lee’s noodles incorporates completely not one of the dangerous synthetic preservatives and components which might be prolific in lots of the commonplace store-bought choices. Mr Lee’s is giving a brand new identify to fast ready meals, and that is very a lot only the start of the manufacturers’ world growth.

The growth technique for Mr Lee’s started within the travel-catering area and merchandising area of interest, earlier than trickling down into mainstream retail. Their crowdfunding marketing campaign on Seedrs will assist to fund the roll-out of recent, modern merchandise that may rework on-the-go meals requirements throughout Europe and Australasia, and shortly, the US. 

In mild of the Covid-19 uncertainty, Mr Lee’s is providing free supply and 20% off for all UK orders right here to assist with the present disaster. 

Mr Lee’s goals to proceed innovating by drawing on buyer suggestions and evolving world traits, to rework vitamin for the busy shopper. That is your likelihood to hitch them.

Try the pitch to seek out out extra.

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Michaela Salomon

Marketing campaign Assist Group