Inspiring and empowering you to “make it your personal”

Six months in the past, nobody may have predicted the place we’d be at the moment. Whereas the panorama for inventive individuals is altering earlier than our eyes, we’re working laborious to maintain evolving and bettering Patreon. That approach, regardless of the place the world leads us, you possibly can higher interact together with your neighborhood and proceed to develop your inventive enterprise.

Right here’s a recap of what we’ve been as much as over the previous six months, and in addition, what’s approaching the horizon for Patreon.

Final September, we set out on a mission that can assist you get and maintain extra patrons. We started by zeroing in on the fan to patron expertise, so we may higher perceive what we may construct to have the most important affect on the expansion of your membership.

That analysis led us to an necessary perception: because it seems, followers testing your Patreon web page for the primary time have completely different wants and questions than present patrons do. This led us to our subsequent query — if followers and patrons have completely different wants, why have they got practically an identical experiences once they go to your creator web page?

So, we created a separate touchdown web page for followers who aren’t but patrons that has an excellent clear show of tiers and advantages. Then, we ran a collection of assessments to see which model carried out finest, and rolled out the profitable model to all creators. With the modifications we made to your touchdown web page, on common 20% extra followers are selecting to grow to be patrons, which implies much less work so that you can convert your followers into patrons. Since making these modifications, we’ve continued to watch common pledge dimension and have discovered no lower within the pledge quantity creators are receiving from patrons.

Whereas that interval of speedy change to your touchdown web page is cooling down, Patreon is without end looking out for tactics that can assist you flip extra followers into patrons. Early assessments present this new design with an inventory of profit icons would result in much more followers turning into patrons. Right here’s an early tackle how that would look:

Our analysis and knowledge inform us {that a} patron’s first moments of membership are crucial to retaining them round for the lengthy haul. That second of clicking “pledge” must be as impactful as potential, immediately whisking your new patrons into all of the laborious work you’ve put into making your membership really feel particular.

So we created a model new welcome expertise and house for all issues advantages, giving followers a simple entry into the world they only uncovered by turning into your patron. And, if they’ll’t discover one thing of their advantages, we additionally added a search field, so your patrons can search and filter by means of posts to search out precisely what they want.

Along with these updates, now you can curate these crucial first moments your self by pinning a submit for brand new patrons to see in your Patreon web page, or by crafting welcome notes particularly for the tier they select.

Not solely are all of those updates a a lot better expertise for brand new patrons, on common, seven days into these modifications, we noticed an eight % drop in patrons cancelling their pledges to creators.

In January, we introduced that we’re taking Patreon world. Whereas we’ve all the time been enthusiastic about our worldwide creators and patrons, we’re now making the assist of the worldwide inventive neighborhood a central a part of our mission.

Listed here are a few of our first steps towards that purpose:

• We opened up a house base for creator outreach in Berlin and constructed a staff to assist launch hundreds of creators of their native forex.
• We began assist for a number of currencies, so now, creators can launch with their selection of GBP, Euro, or USD
• We launched world delivery for Merch for Membership. Since then, we’ve shipped unique merch on behalf of creators to patrons in over 70 international locations.

The identical approach that an awesome singer can take a basic normal and put a contemporary spin on it, we would like you to have the ability to put a singular spin in your membership, so you possibly can construct memorable connections together with your largest followers and interact your neighborhood for years to come back. And it shouldn’t be a full-time job to handle.

With that in thoughts, right here’s what we’ll be engaged on over the approaching months. Consider Patreon as your backing band, offering you a rock strong basis to make one thing distinctive and memorable in your patrons.

• Improved Messaging. We’ll be bettering Patreon’s Messaging function to make it simpler so that you can rapidly join with patrons by looking messages, viewing message historical past, and sending group messages. Our purpose is to make your Patreon inbox a extra important channel for working your membership effectively and successfully.

• Extra knowledge on patrons. We’ll be bettering your Patreon analytic instruments, which make it easier to perceive patron lifetime worth, anniversaries, and profit supply timelines. We wish to be certain that patron administration is seamless, intuitive, and thrilling — it ought to really feel enjoyable and fewer like a chore.

• Merch for everybody. At present, Merch for Membership is simply accessible to a restricted group of creators. However quickly, it will likely be accessible to everybody, so all creators can get high-quality merch to their followers with out having to fret about manufacturing, delivery, or monitoring.

• Forex selection. Patrons will be capable of pay of their native forex (Euro, GBP, {Dollars}), and creators who wish to change their payout forex to GBP or Euros will likely be in a position to take action within the coming months. The underside line is that extra selection means extra money for creators.

We are able to’t wait to share extra particulars quickly on our weblog and neighborhood discussion board!