Meet The Founder: Slim Wine – Higher, With out Compromise

When investing, your capital is in danger. 

Customers are more and more on the lookout for options that enable them to indulge within the finer issues in life, with out compromising on well being. With decrease calorie mixers, more healthy beers and zero-added sugar drinks making their approach onto UK cabinets, the development is catching on. And but, once you go to take pleasure in a glass of wine, you’re left questioning what’s within the bottle. 

Slim Wine is the primary recognized wine within the UK to declare precisely what’s in it, and one of many first recognized to be given dietary labelling approval by the FSA. It’s additionally the primary recognized zero-sugar, zero-carb, zero-fat wine. All with out leaving flavour behind.

We sat down with founder Paul Anthony Gidley to be taught extra concerning the model that’s trailblazing throughout the wine trade, for the advantage of well being, and peace of thoughts.

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What’s Slim Wine’s imaginative and prescient in your personal phrases?

At this time’s shoppers take into consideration the long-term once they store, however additionally they wish to benefit from the second. We’ve created a variety of wines designed for the way all of us wish to stay at the moment – higher, however with out compromise. That’s been our mission from the start, and we’re continually creating new merchandise that embody that mission and put the trendy client first.

How is Slim Wine disrupting the market?

Each day nearly 90% of women and men fear about one thing they’ve eaten or drunk up to now day – and two treats they’re least prepared to surrender are wine and ice cream.

Most of us have develop into accustomed to test the label on a product earlier than consuming it. We’re extra acutely aware of the sugar, preservatives and carbohydrates that we’re ingesting than ever earlier than. Slim Wine is the primary wine to be totally clear about it’s contents, so that you may be certain you’re making selections aligned along with your life-style. Each bottle is made with Champagne and premium grapes. It’s scrumptious, actual, top quality wine, with good alcohol content material, and not one of the dangerous stuff, which means you by no means have to surrender flavour in favour of well being. That’s one thing the wine trade actually hasn’t seen earlier than. 

What has the corporate’s development trajectory regarded like over time?

I’ve spent my profession working in international wine marketplaces, which helped me create the one single-branded on-line wine retailer. This has allowed better income, higher communication with our clients and in the end twice the nationwide common spend per buy.

Slim Wine’s platform is as a lot a product market as it’s a full ecosystem for shoppers. We talk with our shoppers in a extremely unprecedented approach, at all times taking their suggestions on board. We have already got over 40,000 loyal, cross-generational followers, a lot of which have a excessive return fee. We’ve made some extent of making a deeply private relationship with our viewers, to divert from the trail of “huge manufacturers” and ship a private persona that actually resonates with folks, and takes their wants and desires to coronary heart. We’ve been rising steadily. Even all through the Covid-19 disaster, we noticed document earnings, and quadrupled gross sales since launch. Evidently, we’re trying ahead to what’s to return.

What does the aggressive panorama appear like?

The “flight to raised” has solely elevated in the previous few years, and developments towards more healthy consumption will proceed to rise sooner or later. All of us must stay more healthy lives, however we don’t wish to have to surrender the issues we love – and as long as firms like ours are taking initiative and creating modern options, we received’t need to.

At the moment, we have now first mover benefit and personal the zero-sugar wine trademark. We have now the primary rating on Google worldwide and are the one wine with nationwide retail. We have now doubled in measurement yr on yr thus far, and are on monitor to triple in measurement this yr. To our data, we’re the one model that’s bringing the wine trade into the 21st century, and giving the trendy, health-conscious client a product that enables them to do what they love with out guilt or compromise.

We’ve labored laborious to ascertain aggressive benefit on this market and we’ve gained vital traction and media recognition alongside the way in which, all of which serves to extend obstacles to entry for rivals. Within the subsequent three years, we’ll be trying both to IPO on a public alternate, or perform a commerce sale.

What current awards or accolades have you ever received?

We’re a three-time Nationwide High quality Meals & Drink Awards winner. We’ve been lined by Glamour, SKY TV and lots of extra. However most significantly, we’re constantly getting optimistic suggestions from our clients.

What new merchandise are at present in improvement?

We have now simply launched our rosé wine, and we’re about to launch our signature gin in about two weeks – and that is just the start. With the proceeds from this spherical, we’re seeking to supercharge product improvement, commerce improvement and advertising efforts. 

We’re aiming to extend the provision obtainable to our large retailer Tesco (we’re at present stocked in 800 shops throughout the UK), and seeking to develop into new markets corresponding to pubs, eating places, bars, cruises, airways, duty-free, and driving development for our on-line retailer.

Why are you trying ahead to bringing on Seedrs traders?

We’re an organization that’s community-driven at its core, and we wish it to remain that approach. What higher strategy to have interaction our viewers than to deliver them on board as shareholders? Each success for the enterprise is a hit for our clients, and for our traders.

What will get you up within the morning?

My horses.

What’s your high tip for surviving lockdown?

Discover one thing you cherish, and put time into it. For me, it’s my enterprise.

What do you suppose pairs greatest with a glass of Slim Wine?

A second glass.

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To search out out extra concerning the funding alternative, go to Slim Wine’s pitch.