Marketing campaign Highlight: Nude, The Monetary Pal for First-Time Patrons

When investing, your capital is in danger.

You’ll have heard of ‘Technology Hire’ – chances are you’ll even take into account your self to belong to it. The catch phrase refers to a brand new actuality during which proudly owning a home is harder than ever earlier than. Probably the most troublesome a part of all, is shopping for your very first residence – nevertheless it doesn’t must be that means. 

An end-to-end answer for first-time patrons, Nude helps you save for and buy your first residence, with a seamlessness and ease that the market has by no means seen earlier than. From serving to you save your first £5, to sending you a bottle of champagne the day you progress in. Up to now, over 1,000 early testers love the interface, and greater than 4,700 are ready for early entry to the app upon launch. That’s 4,700 folks – and counting – which may transfer into their first residence so much faster than they ever imagined doable.

There are round 13 million folks between the ages of 18 to 35 within the UK that need to personal their very own residence, and Nude is completely positioned to assist this huge and underserved market obtain their targets. Because it stands, a first-time purchaser has to leap via quite a few hoope earlier than efficiently sealing the deal on a mortgage and residential buy. Nude has reimagined the whole course of to construct a a lot less complicated and higher service.

In 2019, Nude raised £1.7 million and have been awarded an innovation grant of circa £440,000 from Scottish Enterprise, serving to them launch a fantastically designed and interesting app that champions the cruz of their model – transparency. Simply because the identify suggests, Nude doesn’t have something to cover. There’s nothing lurking within the advantageous print, they don’t promote your knowledge they usually gained’t slam you with charges you didn’t see coming. What they do have, is a proprietary knowledge and behavioural science platform constructed into the app’s performance, that learns as you do. This enables Nude to analyse your revenue and spending habits over time, to allow them to give you insights, recommendation and suggestions on obtain your targets quicker. 

There’s a number of studying that occurs between saving that first few kilos, and transferring in. That’s why Nude has created a full ecosystem of assets for his or her customers, together with partaking in-app content material, movies, posts, and their e-newsletter ‘Adultish’ which has already surpassed 10,000 subscribers. 

They’re additionally planning on making use of for a banking licence to launch Nude mortgages to allow them to actually present each facet of the home-buying course of – and it doesn’t cease there. Nude has its sights on worldwide growth, and the event of additives to their platform that can assist folks save for all of the essential (and costly) issues in life, whether or not that’s a marriage, retirement, or a university fund. 

With over 700 traders backing their present crowdfunding spherical on Seedrs, Nude is realising a elementary want to make the monetary system fairer, less complicated and extra clear for everybody. They’ve already reached 100% of their goal, and their software for the Future Fund has been authorised, that means all of that funding shall be matched by the UK authorities, permitting them to make twice the impression.

That is your likelihood to help them on their mission to assist folks in all places be great with their cash.

Go to the pitch now.

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Michaela Salomon

Marketing campaign Assist Workforce