Marketing campaign Highlight: Cracker Drinks – A Craft Drinks Model Led by Heavyweights of the Business

When investing your capital is in danger.

—

With over 100% of its goal reached in below per week – which will probably be matched upon approval by the UK Authorities’s Future Fund – Cracker Drinks is revolutionising the juice drinks market similar to craft beverage manufacturers have achieved for beer. 

Cracker Drinks was shaped by veterans of the drinks business with the ambition of turning into the market-leading craft drinks model. Chris Banks CBE was former MD of Coca-Cola Nice Britain and former President of the British Gentle Drinks Affiliation, Jack Lovell was a lead investor and NED of Johnson’s Juices and Nick Theakston is a Director of T&R Theakston. Underpinning their in depth drinks expertise with monetary nous is Sohail Rasul, a chartered accountant previously in PwC’s company finance and M&A divisions. 

The UK gentle drinks market is estimated to be value £16.2 billion, and rising yearly as more healthy merchandise fall into favour amongst numerous shopper bases. Cracker’s market analysis confirmed that 30% of customers desire to purchase premium gentle drinks over alcohol, and 21% don’t purchase alcohol in any respect. With the worldwide pattern towards more healthy consumption is on the rise, customers are actively in search of alternate options to alcoholic drinks. Nonetheless, the vast majority of choices obtainable to them are filled with sugar, sweeteners and components – together with gentle drinks and mocktail mixers. Cracker has created three established subsidiary manufacturers: Cracker Drinks, CRAFTED and Newton’s Appl Fizzics, every of that are distinctively craft in its personal proper.

Within the wake of Covid-19, individuals are extra acutely conscious than ever of what they’re ingesting the results that this may have on their long-term wellbeing. Cracker Drinks’ established drinks vary, which is at the moment stocked in over 2,000 main stores together with Asda, Tesco, Sainsbury’s, Complete Meals, Holland & Barrett, Morrison’s and extra, has the aggressive edge to capitalise on a brand new regular. 

What differentiates Cracker Drinks throughout the aggressive panorama, is a large quantity of pleasure in and dedication to the elements of its merchandise, which use solely the very best high quality fruit, sourced from everywhere in the world. Produced from oranges from Brazil, lemons from Spain and mangoes from India, every recipe is creative, but easy. Any given Cracker Drinks beverage is a mixture of premium fruit blends and the right amount of water, that means that every serving incorporates roughly 20% much less energy and sugar than 100% juice, with out compromising on dietary profit. These mixing methods deliver out the very best in flavour, permitting each fruit to talk for itself, whether or not that’s to get pleasure from in 330ml format on-the-go, or as a wholesome addition to any cocktail or alcohol-free combine. Higher but, every serving of a beverage from any of their three ranges constitutes one in all your 5 a day, making it simpler than ever to up vitamin and antioxidant consumption at a time when it’s wanted most. 

Well being and sustainability are on the forefront of Cracker Drinks’ thoughts. Completely all the things of their drinks vary is vegan-friendly and wrapped in recyclable packaging. With flavours like Mango & Passionfruit, Coconut & Line, Apple, Mint & Lime and Nonetheless Cloudy Lemonade, Cracker Drinks’ ranges cater to the tastes of all customers in search of a third-quenching, health-conscious and naturally candy refreshment, at any time of the day.

Their crowdfunding spherical on Seedrs, which is at the moment open for funding, will enable them to zero in on growing availability of their drinks in additional under-represented sectors equivalent to pubs, bars and meals service, whereas bolstering already robust on-trade gross sales development. They’ve additionally obtained their sights on worldwide growth within the subsequent few years. A portion of the funds raised can even be devoted to new product innovation, permitting them to supply extra premium elements, conduct market analysis and apply shopper suggestions to develop new and creative flavours the market has by no means seen earlier than. 

To search out out extra about Cracker Drinks and the chance to take a position, go to the pitch now.

—

Michaela Salomon

Marketing campaign Help Crew