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How To Up-sell Your Kickstarter Backers With Add Ons
Do you wish to up-sell your Kickstarter backers?
Do you wish to provide add-ons to extend the pledge worth of your venture?
In at the moment’s submit, I’m going to introduce you to a device that does precisely that!
You should utilize this device to lift more cash, enhance your income, and enhance your small business.
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Let’s get began in speaking about up-sell your backers.
Rising Order Worth of Pledges
So you have got a backer that has pledged cash to your marketing campaign so as to obtain a particular reward. The query then turns into: How do you enhance the general order worth of that pledge?
The device we’re going to use to perform that is BackerKit.
After logging into BackerKit, one in all my favourite options is the timeline they supply to your marketing campaign. As a substitute of getting to arrange a number of spreadsheets and preserve monitor of every little thing by yourself, BackerKit does it for you—which is fairly superior.
Step one is to ship out a survey to get info out of your backers. That is the place you’ll have the chance to add-on objects that your backers should purchase along with the rewards they’ve already been promised.
In the event you haven’t used add-ons earlier than, I’d extremely advocate you take a look at BackerKit’s Greatest Practices For Survey Add-On Objects.
To create a brand new add-on, click on on Customise Add-Ons within the BackerKit dashboard. From there, you possibly can:
- Title the Add-On
- Give an outline of the merchandise
- Set a picture
- Set a retail value
- Set a proposal value (ideally decrease than the retail value)
- Spotlight the merchandise
- Add SKUs
- Place the merchandise in a class
- Accumulate delivery addresses
After saving these adjustments, you will notice that your new merchandise has appeared within the checklist of customizable add-ons.
Keep in mind that these are solely up-sell merchandise; not your core reward. So if you happen to already promised a winter jacket as a reward, you wouldn’t want so as to add it once more. As a substitute, how a few scarf or gloves?
With BackerKit’s highly effective performance, you may also set visibility, create coupon codes, see delivery profiles, and extra. Ensure that to mess around with these options to find what greatest meets your venture’s wants.
As soon as your add-ons are all set, you possibly can preview the add-ons web page. It will present you what your prospects see after they go to checkout, and can seem to your prospects proper earlier than they go to finish their order. So do your greatest to catch their consideration.
Transport & Logistics of Up-selling
Moreover, you possibly can edit delivery preferences by clicking the Add Transport Charges tab. Clearly, delivery is essential, so you’ll want to make sure that these settings are most conducive to successful achievement.
On this window, you possibly can edit delivery profiles, delivery areas, and even exclude sure nations in the event that they don’t make logistical sense to your product.
There may be additionally extra Backer Help, the place BackerKit will additional help you. On this tab, you are able to do issues like:
- Set estimated delivery dates
- Share updates from Kickstarter
- Replace Mission FAQs
- Implement Integrations
- Obtain recommendation on backer help
Issues can get a bit of bit extra difficult whenever you get into Pledge Ranges. Thus far, we’ve reviewed simply the add-ons, and now we’re going to get into the precise overview of how a lot your backers have pledged.
On this window, you possibly can customise the rewards that individuals are getting primarily based on how a lot they’ve pledged. Right here you possibly can see what number of backers are at every stage, add SKUs, ask questions of those that have pledged, and extra.
As with all steps on this course of, you’ll want to preview what your survey emails are going to appear to be. This fashion, you possibly can make sure that every little thing is simple to grasp on the entrance finish, as you do the extra technical work within the again.
When to ship out your survey
You could end up questioning, when ought to I ship my survey out?
The beauty of BackerKit’s software program is it offers you a guidelines of duties that ought to be accomplished earlier than sending your survey out to your backers. This may be discovered within the Request Setup Evaluate tab within the dashboard.
For my part, BackerKit is a no brainer. It’s simple to make use of, and might prevent a ton of time quite than attempting to arrange add-ons your self.
Don’t miss out on the chance to up-sell after your profitable Kickstarter marketing campaign! Capitalize on the momentum of these rewards, and promote, promote, promote!
The submit How To Up-sell Your Kickstarter Backers With Add Ons appeared first on Crowdfunding Success Suggestions.