Skinny Tonic: Pioneering A New Manner of Ingesting

When investing, your capital is in danger. 

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There’s nothing extra thrilling than seeing our alumni corporations come again to make a second splash with one other profitable crowdfunding marketing campaign, and Skinny Tonic is the right instance. 

In January of this 12 months, Skinny Tonic launched their first Seedrs elevate, which efficiently closed in just a few weeks, elevating over £1.eight million from 531 traders. Only in the near past, they launched their second spherical on the platform and have already raised over £1.three million from almost 700 traders. 

When you’re questioning what the hype is all about, Skinny Tonic got here to market in March 2019 with the UK’s very first zero sugar, zero calorie tonic water, made with solely pure substances. Their core vary of 4 flavours gained on the spot traction amongst health-conscious customers throughout the nation, with two flavours successful nomination for the Product Innovation Awards with a significant retailer. Since then, the model has launched a brand new web site, listed eight flavours on Amazon, and shortly grow to be the e-commerce large’s primary promoting tonic water.

How did all of it begin? At age 23, founding father of Skinny Tonic, Ian Minton, was recognized with Kind 1 diabetes. Not solely did this contain important way of life and eating regimen modifications to handle his blood sugar, it additionally highlighted the numerous merchandise – together with mainstream ‘low sugar’ tonic waters – that brought about his blood sugar to spike. With this expertise, he noticed a niche available in the market for a zero calorie, zero sugar, mixer, that was protected not just for these struggling with comparable medical afflictions, however concurrently catered to the tons of of 1000’s of individuals throughout the nation looking for naturally low sugar alternate options to their favorite drinks. 

From that time onwards, the demand was confirmed, and Skinny Tonic shortly turned a market chief within the naturally zero delicate drinks area. Every of the flavours of their vary is scrumptious, stylishly premium, and developed primarily based on customers traits, intensive market analysis and knowledgeable perception. The enterprise has skilled important progress in the previous couple of years, with 4 flavours into 27 Cubicles shops this previous June, and an personal label contract with a significant retailer secured shortly afterward. And that is just the start! Skinny Tonic just lately invested in a model new, state-of-the-art facility to allow them to scale effectively and drive much more product innovation. Their new, bigger premises will embrace three new traces able to totally automating canning and bottling with an array of market main filling and packaging machines, to accommodate progress.

The delicate drinks market is a aggressive area, however Skinny Tonic’s first-mover benefit has given them a trailblazing head begin available in the market for more healthy beverage alternate options. Amidst a sea of ‘eating regimen drinks’, Skinny Tonic’s main USP is that their merchandise don’t include sugar or synthetic sweeteners. As a substitute, they use pure plant extract Stevia to sweeten, which has confirmed fantastically widespread amongst prospects. Every of their model subsidiaries – Skinny Tonic and Skinny Ginger are trademark protected.

With a number of worldwide offers on the horizon with distribution companions, Skinny Tonic have an thrilling street forward. Their first merchandise have been shipped to Dubai, Eire, Spain and shortly to the US. 

To search out out extra about Skinny Tonic, and be a part of tons of of traders serving to the model pioneer a brand new approach of consuming at international scale, go to the pitch now. 

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