Analog Movement: e-Bikes for Cities

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Covid-19 has modified the methods we transfer. 

Even when pandemic-induced restrictions are lifted, city-dwellers’ concentrate on private security and hygiene is right here for good, that means for a lot of, crowded public transport is off the desk. In the meantime, authorities our bodies all over the world are implementing carbon taxes, congestion fees and potential bans on the sale of fuel-powered automobiles to make strikes towards greener environments for his or her inhabitants.

So naturally, customers are selecting bikes. Inexperienced and well being insurance policies have spurred an enormous change in client demand, with a 92% year-on-year rise in e-bike gross sales for the reason that onset of the pandemic. Europeans are anticipated to purchase 17 million e-bikes per yr by 2030 – and governments are more and more supportive of this transformation. For the reason that starting of the disaster, Europe has spent over €1 billion on biking infrastructure, together with 2,300km of recent bike lanes. 

Analog Movement is on the forefront of the e-bike revolution. The model first got here to life in 2013 when inventive techies Nav Gornall and Jack Chalkley moved to London and recognised the necessity for an electrical bike that individuals truly wish to experience. Analog Movement’s designs sort out among the challenges confronted by two-wheel, inner-city commuters – getting from A to B, carrying contemporary garments, a laptop computer, towels and all the pieces else with out discomfort or exhaustion. They got down to create a brand new form of e-bike – one which was mild sufficient to hold up and down stairs, elegant in its design, reasonably priced for the plenty and fitted with a detachable battery so it could possibly be recharged indoors and outside. Since then, Analog Movement has put over 2,000 e-bikes on the roads of greater than 400 cities throughout the UK and Europe. Even on the peak of the pandemic, the e-bike innovator efficiently manufactured and shipped 100% of all pre-ordered bikes.

Over the previous few years, Analog Movement has maintained a robust development trajectory, with £2.4m turnover in simply 2 years and 250% development year-on-year*. In 2020, the startup signed an unique distribution deal with UK-based e-commerce platform Pure Electrical to provide its prospects entry to the brand new Analog Movement AMX LE Basic. Pure Electrical’s Peter Kimberley praised the model for making a “well-thought-out bike at a really aggressive worth”. 

Involving e-bike fanatics and retail traders within the development journey has lengthy been part of Analog Movement’s DNA. When first launching their AM1 design again in 2018, the startup drummed up assist from over 490 backers on Kickstarter. In 2019, they raised one other £1.5 million by way of Indiegogo and Backerkit to finance the launch of their AMX e-bike. By means of their ongoing Seedrs increase, Analog Movement has raised over £170,000 from dozens of traders to speed up R&D, increase their workforce, supercharge advertising and marketing efforts and enhance operational and retail capability. New developments within the pipeline embrace a data-driven service platform, additional customized high-power electronics to place the model as a market chief in e-mobility innovation. Scaling their assist and after-sales workforce will enable Analog Movement to reply to peaks in demand for e-bike options, akin to these seen all through the pandemic. 

Analog Movement is on a mission to make cities all around the world safer, greener and extra fulfilling for everybody – irrespective of the place they’re commuting to. To search out out extra concerning the funding alternative, go to the pitch now.

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*Based mostly on unaudited administration accounts