Longevity Card: Well being is The New Wealth

When investing, your capital is in danger.

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In mild of worldwide pandemic-related challenges, monetary and bodily well being is entrance of thoughts for thousands and thousands world wide. 

Many tech corporations have made large strides within the final 12 months to assist shoppers navigate tough instances, and Longevity Card is one in all them. An all-in-one platform and market for monetary administration and well being, Longevity Card has partnered with nicely liked manufacturers together with Transferwise and Babylon well being to assist everybody stay longer, happier, more healthy lives.

We sat down with founder Sergey Balasanyan to debate how the enterprise got here to be, and what the proceeds from this crowdfunding spherical will assist it accomplish.

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What have been you doing previous to beginning Longevity Card and what made you wish to pursue entrepreneurship?

Longevity Card began throughout my work as Companion at Deep Data Group, main the fintech division and UK actions of the consortium. We collectively determined to marry well being and wealth by combining the Group’s important experience within the Longevity Business and my private banking and fintech background, to create a long life and well being focus for conventional banking. Afterward I made a spin-off from the Group with Longevity Card as a single entity.

What gave you the concept for the corporate? 

Longevity Card is an interesting idea, as a result of how usually will we truly sit down and take into consideration our life expectancy – how you can improve it, and how you can enhance our well being with small modifications? Embedding this right into a fintech app was the preliminary thought, however the pandemic actually accelerated growth. We noticed how well being has change into a commodity. Now greater than ever, we worth our well being and wellness, as a result of we see what it has value society to date. So, we created a product that lets you handle your cash and incentivises you to handle your well being on the similar time. ‘Well being is the brand new wealth’ is our general philosophy.

What does Longevity Card convey to the desk that’s actually new to the fintech / healthtech area?

As with most companies that begin out in a distinct segment market with a selected product, Longevity Card has its very personal audience – those that try to stay longer, more healthy lives and are incentivised by rewards that enable them to do this.

Along with offering multi-currency present accounts and a debit Mastercard, our clients will profit from reductions for a wide range of well being, health, wellness, life and medical health insurance services, represented by a quick rising portfolio of greater than 60 companions within the built-in Longevity Market. These embody famend manufacturers reminiscent of Transferwise, Babylon Well being, F45, Headspace, City, FiiT and others. 

We can even encourage our clients to guide a more healthy way of life by way of the app’s AI-powered mHealth integration, which may observe health exercise by way of wearables (like steps, operating distance, energy) and reward them with further Longevity Factors. These factors can then be transformed into unique presents within the market in addition to cashback. Longevity Factors will also be earned by common use of the present accounts in the way in which of funds, money withdrawals, worldwide transfers, foreign money change and extra.

What was the primary order of enterprise in getting issues off the bottom? 

What we felt was most necessary was discovering the proper companions for Longevity Card, together with potential Banking as a Service suppliers, builders and KYC suppliers. Within the present market, it’s very tough to search out companions which can be leaders of their area, and that serve us finest. It took some time to analysis what labored for us, however I’m positive we’ve the right match now.

Secondly, we wished to get the phrase out and let the world find out about what we’re doing. We actually labored on growing our model and elevating consciousness for our mission. Covid-19 kickstarted our press journey and attracted widespread consideration. 

What do you search for in new hires? Has that modified at throughout time?

There’s this quote from Steve Jobs that resonates with me; “It doesn’t make sense to rent sensible folks and inform them what to do. We rent sensible folks to allow them to inform us what to do”.

My core workforce is my household; we assist one another, we study from each other and we hear. We’re all consultants in what we do. Carlos is my Wolf of Wall Avenue who will get issues executed and closes superb offers, quick. Roxy is my wordsmith who passionately fights for what is true. Then I’ve Nataly, the inventive soul of Longevity Card and Anastasia who’s depraved sensible and all the time pondering ten steps forward. As formidable as we’re, we’re a startup, We’re younger and hungry, and the fervour and drive that comes together with that’s necessary. 

The Longevity Market is rising, with 60+ companions already concerned. How do you select the sorts of companies you wish to work with, to convey the very best quality companies to clients?  

We search for companions with shared values and imaginative and prescient, which is to place the wellbeing and well being of our clients first. We work completely with finest manufacturers from health, psychological well being and mindfulness, healthcare, selfcare, and sweetness. And naturally we search for worth for our clients, within the type of particular offers and reductions that they wouldn’t get wherever else. 

As you onboard increasingly companions, the place do you see probably the most potential development within the healthtech area? 

I don’t suppose we should always pigeonhole ourselves to 1 specific sub-sector or predict which space will succeed – healthtech is big, and continuously evolving to sort out issues that can inevitably come our method, just like the pandemic. All of the sub-sectors – from telemedicine, ladies’s well being, psychological well being – have come collectively and synergised, and optimised totally. They’re performing brilliantly and so I champion healthtech as an entire. 

What can we count on subsequent from Longevity Card in the way in which of product growth and buyer providing?

In Q3 we are going to launch one other product in Longevity Card’s pipeline which can be constructed for our senior clients aged 60 and over, and can embody the implementation of Age Applied sciences to stop fraud and monetary exploitation. It is going to present a person expertise that features voice management, AR, VR and different applied sciences to make cellular banking safer, simpler and accessible for the Senior Era.

By constructing a product for seniors, we wish to unleash the market potential of the Senior Era who additionally occur to be the world’s wealthiest clientele for monetary establishments. Extra importantly, we wish to advocate for his or her digital inclusion, particularly on the planet of fintech. 

What’s one healthtech enterprise you employ your self that has helped you keep on prime of your well being?  

I’m personally actively utilizing and am a buyer of nearly all of companies, introduced on our Longevity Market. 

I’m very a lot into wearables proper now and was actually excited to announce our plans with FitBit and Garmin, to call just a few. Throughout Lockdown my extra adventurous health choices have been restricted so it’s nice to discover how you can keep match and wholesome by way of the manufacturers on our app. I’ve additionally been capable of apply mindfulness with a few of our psychological well being targeted companions like Headspace, and on a few events I made consultations with GPs utilizing the Babylon Well being App.

What’s one of the best monetary tip you would supply to a brand new person? 

Focus in your well being first; your monetary well being will finally rely in your bodily and psychological well being.

What’s probably the most important studying you’d give to aspiring entpreneurs?

Be courageous together with your concepts, nothing is unimaginable! Don’t be scared to make one thing new or to innovate, however count on to place within the hours. Lastly, recruit and develop a workforce with shared values and targets. They may make or break you. In my case, they helped make my imaginative and prescient a actuality. 

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To seek out out extra about Longevity Card, go to the pitch now.