A Letter from the Editor-in-Chief – Indiegogo Weblog

A crowdfunding marketing campaign works greatest when it tells a compelling story, and we need to give these tales an even bigger platform than ever earlier than. 

At this time we formally relaunch our weblog below a brand new identify, The Indiegogo Overview. 

There are a variety of unimaginable tales to inform about crowdfunding. Whether or not it’s an entrepreneur dreaming of opening a neighborhood middle in her Parisian neighborhood, a pair of associates attempting to scale back plastic waste within the ocean, or a designer with new concepts about how eBikes ought to look, individuals use crowdfunding to alter the world. 

Tales are what attracts us to crowdfunding within the first place. It isn’t the promise of a cool new product: In spite of everything, crowdfunding just isn’t buying. It’s a likelihood to realize extra visibility into the individuals behind the tasks that form our communities. And it’s a possibility to donate to campaigns that may convey revolutionary, game-changing concepts to life. 

Whereas we’ve chosen immediately to relaunch, the reality is that we’ve been slowly altering our focus for a while. During the last 12 months, we’ve remodeled our weblog into a spot the place a extra various set of tales get advised about who creates crowdfunding campaigns and why. This weblog is a platform for campaigners to indicate us a day of their lives, reply questions on their launches, and speak about their visions for the long run. 

And to offer these tales extra publicity, we’re additionally relaunching our Twitter so that it’s going to solely change into an area for content material. 

On The Indiegogo Overview and on our Twitter feed, you’ll get a glance behind the scenes on a few of our most fascinating and revolutionary crowdfunding campaigns, from a various vary of creators and entrepreneurs. You’ll additionally study suggestions and methods immediately from the specialists who crowdfund on Indiegogo on a variety of matters. 

Crowdfunding represents the ability of normal people such as you and me to construct one thing greater than ourselves. We’re excited to inform the tales of what occurs when sufficient individuals come collectively to place revolutionary options and recent concepts out into the world. Test again right here usually and observe us on Twitter to get impressed concerning the energy of crowdfunding.

Obtained an concept for a weblog publish for the Indiegogo Overview? We need to hear from you! Ship us an e mail together with your concept to weblog@indiegogo.com.