After Your Marketing campaign Ends — Kickstarter

On this sequence, Kickstarter’s Movie staff solutions among the most typical questions requested by Movie creators concerned with working a marketing campaign. On this part, they’ll deal with all the pieces you could find out about receiving your Kickstarter funds, producing and fulfilling your rewards, and holding in contact with backers.

Browse our different guides on getting began, constructing your marketing campaign, and managing your reside marketing campaign.

In case your marketing campaign has reached its funding objective, Kickstarter will start to gather and course of pledges out of your backers as quickly because the funding interval ends. You’ll obtain the funds 14 days after the funding interval ends. (Relying in your financial institution, it may take an extra three to 14 enterprise days for the funds to look in your account.)

In case your venture has not reached its funding objective by the top of the marketing campaign, your backers won’t be charged and you’ll not obtain any funds.

The backer survey permits you to accumulate data out of your backers—their e mail addresses, delivery addresses, and anything you could ship their rewards.

You can begin drafting your backer survey anytime after you launch your venture, however you may solely ship it out as soon as your marketing campaign’s funding interval ends. You possibly can solely ship one backer survey, so ensure you’ve thought via all the data you’ll want to gather.

Keep in mind: You might be chargeable for holding your backers’ private data secure. Don’t accumulate extra data than you could, and don’t share it with companies or third events you don’t belief.

Study extra concerning the backer survey in our Assist Middle.

If a backer hasn’t replied to the backer survey and also you want their data to ship their reward, you may message them straight. We’ll additionally present them a reminder the following time they go to the location. After a sure period of time, you might wish to put up a venture replace to let all your backers know that it’s their final likelihood to fill out the survey.

If we are able to’t accumulate fee from a backer, we’ll e mail them with directions on learn how to repair their pledge, and can proceed to take action each 48 hours for seven days. They’ll additionally have the ability to repair their pledge by logging in to their Kickstarter account and clicking on the “Repair Fee” banner on the prime of the web page. It’s also possible to message the backer on to encourage them to repair their pledge.

Learn extra about errored pledges in our Assist Middle.

We suggest updating your backers commonly after your marketing campaign wraps up however earlier than you’ve accomplished your movie or fulfilled your rewards. After that, ship them an replace at any time when you may have one thing fascinating to share. For instance, you may put up a venture replace to let your backers know that your movie has been accepted into a movie pageant, or that there’s going to be a public screening. (When the quick animated documentary The Scarf was accepted to the 2020 Sundance Movie Pageant, the staff despatched out this pretty replace.)

We suggest using a precept of radical transparency in your post-campaign updates. Which means letting your backers know when issues aren’t going as deliberate. It’s common for artistic tasks to hit velocity bumps, and the extra open and trustworthy you’re together with your backers, the extra possible they’re to know when issues go incorrect, and even come to your help in your instances of want. Preserve them knowledgeable in case you run into obstacles that decelerate your progress; that manner, you’ll keep away from awkward and even indignant interactions with backers who don’t respect being stored at nighttime.

Right here’s an awesome put up written by the staff behind The Viking of sixth Avenue that outlines the big quantity of labor they’ve been placing in, in addition to the unexpected developments that contributed to their delay in ending the movie. We expect it’s an awesome instance of being radically clear together with your backers.

This is usually a very private alternative. Of their information to releasing a brief movie, the staff at Wanting the Week reminds filmmakers to contemplate what they wish to get out of it.

Wanting the Week’s recommendation is to “be all over the place unexpectedly”—get your quick movie on as many platforms as you may, and compress your launch window to construct momentum.

If managing all of the logistics of your venture begins to really feel a bit overwhelming, otherwise you wind up with extra backers than you have been ready for, don’t fear—you don’t have to do all the pieces your self. There are companies focusing on issues like mass mailing, warehousing, packaging, and extra. If there’s part of the method you’re feeling comfy outsourcing and you will discover a accomplice you belief, working with a achievement service may help lighten the load and create a greater expertise for you and your backers.

With the assistance of many Kickstarter creators, we’ve compiled this record of companies that assist with all the pieces from packaging and delivery to manufacturing.

For distributing digital downloads, many filmmakers use WeTransfer or Dropbox. For password-protected digital hyperlinks to your movie, many Movie creators use Vimeo or Reelhouse. For extra recommendations on releasing your movie, take a look at this information from Wanting the Week.

Able to launch a Movie venture of your individual? Get began right here.

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