Amazfit Raises $3.3M on Indiegogo by Connecting Well being with Know-how – Indiegogo Weblog

Amazfit is on a mission to assist folks enhance their well being with know-how, they usually’ve just lately used crowdfunding to launch two wearables: The Amazfit X smartwatch that screens total health and offers easy-to-understand well being suggestions. The Amazfit ZenBuds are light-weight, noise-cancelling earbuds that may be comfortably worn all night time lengthy. The campaigns have raised over $3.3M collectively, inspiring each the Amazfit workforce and their crowdfunding backers to create a more healthy world with know-how. 

Wearables designed by well being consultants

Amazfit’s story started 2013, when it was based on a noble mission: “Join well being with know-how.” The corporate got down to construct biometric and bioanalytic know-how and set up a worldwide well being ecosystem, and has since grow to be one of many largest wearable producers on the planet.

Amazfit actually wished well being to be the main target of their model, so that they employed a workforce of medical consultants to assist construct and oversee their merchandise, to make sure that wearables would measure the best issues and supply sound medical recommendation. “Ninety p.c of our medical professional workforce has a doctorate diploma,” says Amazfit. “It’s what helps to tell apart us from different makers of wearable know-how.”

“All of our smartwatches offer you a studying that we name PAI: Private Exercise Intelligence. It takes your entire totally different health metrics into consideration and provides you a single quantity that will help you perceive your total well being,” says Amazfit. “We need to visualize the info that the biometric sensors seize and translate it into one thing helpful and easy.”

The model, which is headquartered in China, is listed on the New York Inventory Trade and has shipped over 100 million units internationally since its founding. However regardless of their international attain, Amazfit isn’t very well-known in america. Crowdfunding has been their probability to boost consciousness and construct an ecosystem of merchandise and customers in North America. 

“The model doesn’t have sufficient publicity that we’d like within the US market,” Amazfit says. “However challenges are oftentimes alternatives. It’s an opportunity to share our firm imaginative and prescient with a complete new group of individuals.”

Two wonderful Amazfit merchandise on one crowdfunding platform

Amazfit doesn’t do issues by half measures. So once they determined to make use of crowdfunding to construct a neighborhood in america, they did it with not one, however two campaigns. They unveiled a number of wearables at CES 2020 in Las Vegas, after which launched two of them on Indiegogo. 

The Amazfit X Curved Smartwatch is as lovely as it’s useful. The watch, which tracks coronary heart fee, health actions, sleep high quality, blood oxygen ranges, and extra, has a design that curves elegantly across the wearer’s wrist. “Every part on the watch is curved, even the battery,” says Amazfit. The battery, in reality, is what helps to set the Amazfit X aside: It could last as long as seven days on a single cost. “Due to our personal algorithm, AI chip and biometric sensors, we will make certain the info is correct whereas consuming much less battery,” says their spokesperson. 

The Amazfit X can be competitively priced for the variety of options it contains. “You possibly can’t discover something at a comparable value with this many options” says Amazfit. The Amazfit X additionally has a customizable, always-on show, making it the final word health companion.

Amazfit’s different crowdfunding marketing campaign is for the Amazfit ZenBuds, a pair of light-weight sleeping earbuds that block noise, play soothing sounds, and monitor sleep. The ZenBuds are designed to be worn comfortably all night time to assist to set off and deepen sleep cycles. They will also be worn throughout the day to assist customers drown out distractions and domesticate focus.

“We pay plenty of consideration to suggestions, as a result of necessity is the guts of innovation. We make these merchandise to unravel well being issues, and plenty of our customers have reported that they’re combating sleep,” the tech firm says. “And there actually isn’t some other product just like the ZenBuds in the marketplace.”

Utilizing crowdfunding to get impressed

Amazfit selected to launch these two merchandise by way of crowdfunding as a result of they wished to get early suggestions that might assist them tweak the product. “The 2 merchandise we launched on Indiegogo are comparatively new within the trade. We wished to decide on merchandise that had been in manufacturing however not completed but, as a result of the suggestions we’d get from backers would give us an opportunity to enhance them,” explains Amazfit.

The Amazfit workforce have targeted on partaking with neighborhood to get the publicity and suggestions they want. “Constructing belief with backers is sort of vital with crowdfunding,” the corporate says. “We inform the story of who we’re as a longtime model and show footage and movies of our manufacturing unit.”

“We concentrate on sustaining relationships,” says Amazfit. “We’ve acquired plenty of funds and have 20Okay backers around the globe. These relationships don’t finish when the crowdfunding marketing campaign ends. They proceed. We all the time need to make certain there’s a method for backers to succeed in out to us.”

Amazfit X and ZenBuds have been extraordinarily well-liked on Indiegogo, collectively elevating over $3M. “The outcomes have been shocking to the workforce. The campaigns considerably surpassed our inside targets. The workforce is working additional hours to verify we will ship on time. We’re going to ship in batches as an alternative of unexpectedly.”

“Crowdfunding is an effective approach to construct model consciousness. We’ve used it to get press protection and discover influencers. Our campaigns have allow us to present a brand new viewers that our wearables are good for well being,” says Amazfit.

Their campaigns have additionally indicated curiosity in these modern new units, and the workforce has discovered the response exhilarating. “The campaigns have proven demand,” says Amazfit. “However connecting with all of those backers? It’s impressed the workforce to create higher merchandise.”

To help the Amazfit campaigns, take a look at the marketing campaign pages for Amazfit X and ZenBuds.