Amazon utterly redesigns Prime Video interface

Amazon’s received an enormous fall season arising, so the Prime Video app is getting overhauled forward of time. 

The corporate previously run by Jeff Bezos introduced Monday that its streaming service would get a brand new consumer interface after years of wanting the identical. The replace will begin rolling out to streaming gadgets like Amazon’s personal Fireplace TV line this week, with a imprecise “summer time” promise for when everybody can anticipate to have it. Screenshots don’t completely do it justice, so Amazon additionally launched a brief video explaining all of the adjustments.

It seems like content material continues to be sorted into horizontal rows with massive, rectangular photographs selling every present or film, however the way you entry all of that has modified considerably. There at the moment are six major tabs, every accessible by a brand new sidebar menu moderately than organized horizontally alongside the highest of the display like earlier than: Residence, Retailer, Discover, Reside TV, Free With Adverts, and My Stuff. Content material that comes free with a Prime Video subscription (or presumably any connected subscriptions, like Paramount+) is marked with a blue checkmark, whereas something you’d have to lease or purchase has a buying bag icon now.

The “Residence” display has quick access to different subscriptions, in addition to a brand new “Proceed Watching” row that exhibits not solely what you’ve been watching, however how far into it you bought earlier than stopping final time. A brand new Prime 10 part exhibits what’s been common recently, in case you do not wish to miss out on any zeitgeists. Along with all that, there’s a brand new “Sports activities” sub-menu right here that offers you entry to any stay sports activities your numerous subscriptions supply. Given Amazon’s upcoming debut of unique weekly NFL video games by Prime Video, that is going to be an necessary web page for hundreds of thousands of consumers to find out about.

Usually, it is all a bit sleeker and cleaner, although the tiles are very massive, and the replace seems to nonetheless closely promote Amazon originals over anything. This replace was actually solely a matter of time after Amazon overhauled its entire Fireplace TV UI in 2020 with a brand new expertise that appears similar to the brand new Prime Video app.

Let’s simply hope the streaming high quality on these NFL streams lives as much as the slick new UI you’ll use to observe them.