Apple iOS 14 Rollout Will Affect All Fb Pixel Integrations on Indiegogo – The Indiegogo Evaluation

Beginning this quarter, Indiegogo shall be pausing all Fb Pixel integrations on Indiegogo marketing campaign pages.

This can be a results of adjustments to Apple and Fb protocols; particularly, Apple has introduced that iOS 14 will change how Fb receives and processes conversion occasions, requiring Fb to replace its Aggregated Occasion Measurement (AEM) protocol. It will interrupt how Fb Pixel integrates with Indiegogo marketing campaign pages.

When put in force, these adjustments will make all Indiegogo campaigners’ Fb Pixel integrations invalid. 

We’re actively working with Fb to discover a answer to those adjustments. Within the meantime, we want to put together campaigners for the upcoming interruption. 

Here’s what you are able to do to make the transition as easy as doable:

• What’s the Fb Pixel? For a number of years, the Fb Pixel characteristic has given Indiegogo marketing campaign house owners a technique to see anonymized information about who visits marketing campaign pages, insights into Fb advert campaigns general, and a technique to scale advert efforts on Fb. In case you’re undecided whether or not you employ a Fb Pixel, please discuss with this web page for extra info.

• Who shall be affected by the change? Indiegogo marketing campaign house owners who use the Fb Pixel will now not obtain information generated from the Fb Pixel when Fb publishes the adjustments to its AEM protocol. In case you don’t use the Fb Pixel to optimize or observe your Fb marketing campaign, the adjustments is not going to have an effect on your Fb advertisements or marketing campaign web page.

• When will this be rolled out? Fb shall be altering its AEM protocol as quickly as Apple rolls out iOS 14. Sadly, neither Fb nor Apple has introduced a concrete timeline for these adjustments. Nonetheless, our crew expects these adjustments to be put in place in early spring.

• How does this have an effect on Indiegogo campaigners? When the change rolls out, all conversion-based campaigns operating a Fb Pixel beneath the Indiegogo area shall be paused. All different facets of your marketing campaign will proceed to function usually. In case you don’t use a Fb Pixel in your marketing campaign web page, the adjustments is not going to have an effect on your marketing campaign. In case you’re undecided in case you use a Fb Pixel, please discuss with this web page for extra info.

• How will you put together? To make sure you proceed to drive regular site visitors from Fb to your Indiegogo marketing campaign, we encourage you to start out testing hyperlink advertisements as an alternative of conversion advertisements. We additionally suggest reframing your marketing campaign targets to give attention to site visitors and clicks as an alternative of conversions.

In case you want additional help, you’ll be able to attain out to Indiegogo’s Digital Companies crew or our partnered Advertising and marketing Specialists.