British Snack Co.: Over £250Ok raised!

When investing, your capital is in danger.

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Entrepreneur Tom Lock first began constructing The British Snack Co. in his mum’s kitchen, experimenting with pork scratchings. It took plenty of trial and error to search out the proper recipe, however as soon as he had it, the remainder was historical past. 

From its humble beginnings at dwelling in Kent, The British Snack Co. first began promoting that very recipe to native pubs and small venues. Quick ahead to at this time, and the model has offered over eight million models of its vary of quirky, British snacks to customers throughout the nation. It’s additionally introduced on board over 1,200 traders via numerous campaigns on Seedrs, which have raised over £700okay collectively. 

Within the UK alone, customers spend over £3.2 billion per 12 months on snacks, however they’re now not reaching for a similar behemoth manufacturers they have been a decade in the past. At this time’s customers more and more favour craft manufacturers with character that champion pure components and a planet-friendly ethos. The British Snack Co. has mastered the entire above. Nearly all of their snacks, from their crisps to popcorn are utterly freed from allergens and vegan-friendly. The startup can be working diligently to make sure that all its merchandise will not be solely weight loss plan and lifestyle-friendly, but additionally environmentally-conscious. With the proceeds raised from this spherical, The British Snack Co. goals to utterly transition to 100% compostable packaging and obtain its certification as a registered B Corp.

Dedication to individuals and the planet isn’t all of the model has demonstrated this 12 months. Regardless of the unprecedented modifications caused by the pandemic, The British Snack Co. upheld its listings in a number of the UK’s largest pubs, bars and supermarkets, all while quickly rising its direct-to-consumer (D2C) gross sales each on-line and on Amazon. In truth, the startup was uniquely positioned on the onset of the disaster as not like most firms within the meals and beverage area, it manages a portfolio of subsidiary manufacturers that serve to successfully goal totally different sectors with totally different merchandise. As such, The British Snack Co. was strongly positioned to shortly adapt to altering client behaviour and preferences when it mattered most. 

For the final 12 months, Tom Lock has been working along with his group on creating key promotional partnerships with patrons within the hospitality trade, as a way to develop out-of-home gross sales channel post-lockdown, and help native pubs, bars and cafes recuperate from the disaster within the course of. Even because the UK begins to reopens, the model’s D2C channel is anticipated to proceed to develop, and generate round 10% of complete gross sales.

For the foreseeable future, The British Snack Co. is targeted on hiring new prime expertise and investing in strategic product improvement. The funds raised on this crowdfunding spherical will likely be pivotal in accelerating the expansion of its gross sales channels and driving buyer acquisition.

To search out out extra concerning the funding alternative, and to affix over 370 traders, take a look at the marketing campaign now.

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