British Womenswear Vogue Model & Crowdcube Success Hope Vogue Now Looking for £450,000 Via New Seedrs Marketing campaign

Hope, a web-based style model that targets ladies ages 50 and older, is now looking for £450,000 by way of its fairness crowdfunding marketing campaign on Seedrs. The launch of this funding spherical comes lower than three years after Hope raised £561,600 by way of its Crowdcube initiative.

As beforehand reported, Hope was based in 2015 by Nayna McIntosh and revealed that it embraces ladies of all shapes, sizes, and ages. The model is especially geared in direction of ladies over the age of 50 who’re looking for clothes that can make them look nice, really feel fabulous, and comfy.

“Hope understands this lady and celebrates ageless model by creating designs that assist to flatter with a handwriting that’s relaxed and unstructured, with a contemporary twist. We offer a capsule wardrobe with easy outfit options. Our intention is to make her really feel superbly assured. Hope has a head begin as a result of so many manufacturers nonetheless have this lady of their blindspot.”

Hope additionally describes itself as a model seeking to fill this void, concentrating on ladies who need to be on-trend, not previous it. The corporate famous that it makes use of constructive languages similar to Tremendous Slim, Slim, Curvy and Tremendous Curvy, not numbers (8-20) or worse nonetheless letters (S/M/L/XL).

“Since testing the market with our launch in 2015 we’ve got labored on refining our buyer and product supply for girls over the age of 50 to the purpose the place we’ve got now confirmed the idea and that there’s a hole for the Hope model. Monitoring clients’ information towards the related MOSAIC teams we’ve got recognized a goal UK market 3.3M however proper now we’re speaking to only one% of them.”

With reference to what the funds from the Seedrs spherical can be used for, Hope added it plans to construct on the bottom that has been constructed since launch by way of investing in digital advertising and opening up extra wholesale channels past the three dedicated areas. Since its launch, the funding spherical has raised practically £270,000 from greater than 30 traders. The corporate is providing 8.32% in fairness at a £4,958,515 pre-money valuation. The marketing campaign is ready to shut on the finish of April.