Co-Founder at TAP Community Explains why Firm Partnered with Courageous Browser to Launch Rewards as a Service Platform

Final month, the TAP Community revealed it will be partnering with privateness browser developer Courageous.

TAP Community goals to determine a go-to rewards-as-a-service platform, which has reportedly been licensed and white-labeled by main manufacturers and companies. It goals to convey rewards from over 250,000 main manufacturers and retailers to Courageous customers who will have the ability to redeem them utilizing the Fundamental Consideration Tokens (BAT.)

The Courageous-TAP integration was initially launched on March 10, 2020. It presents particular entry to essentially the most energetic Courageous and BAT token customers. The official launch of the platform to most of the people was deliberate for a later date.

As talked about in a press launch shared with Crowdfund Insider (final month):

“Courageous pioneered a blockchain-based promoting mannequin that provides 70% income share to customers within the type of BAT. Courageous’s 12 million month-to-month energetic customers all have the choice to choose in to Courageous Rewards to view related privacy-preserving Courageous Adverts in alternate for incomes BAT.”

Courageous customers within the US are capable of redeem these earned tokens for reward playing cards from corporations like American Airways, Delta, Motels.com, and Uber; eating manufacturers together with Starbucks, Domino’s, and Applebee’s; leisure companions equivalent to Xbox, Ps, Hulu and HBO; and big retailers together with Amazon, Apple, Goal, and Walmart.

Customers even have the choice to contribute donations to the Pink Cross, Habitat for Humanity, World Wildlife Fund, and lots of different charitable causes through the TAP Community.

We lately caught up with Lin Dai, co-founder and CEO of TAP Community. He defined why his firm determined to companion with Courageous and the way each companies plan to work collectively.

Crowdfund Insider: Why did TAP Community see Courageous as a strategic companion and what’s the profit to your person base?

Lin Dai: Courageous is an innovator and chief in privateness and digital promoting that’s reinventing the online for over 13 million customers. TAP and Courageous each essentially consider in transparency and honest rewards and compensation to customers, moderately than how most main web corporations deal with customers like merchandise.

TAP Community is a “Rewards-as-a-Service” firm. We now have constructed rewards software program that connects to over 250,000+ prime manufacturers and retailers, and seamlessly curate presents, offers, rewards incomes and redemption capabilities multi function market that’s white-labeled by main manufacturers and companions shoppers know and belief.

Courageous has a passionate person base and one of the vital broadly held digital tokens BAT. Customers get rewarded for viewing adverts within the Courageous browser, and through the mixing with TAP Community, we will permit customers to redeem their tokens for actual world purchases with 1000’s of prime manufacturers, each on-line and in-stores worldwide.

Crowdfund Insider: What ideas do you might have for shoppers who is likely to be not sure of what BAT is or worry the crypto world and the way it works?

Lin Dai: We consider one of the best use case of blockchain or crypto is when the person doesn’t even know they’re utilizing blockchain or crypto. To most of Courageous’s 13 million plus customers, BAT is akin to a digital rewards “level” earned from utilizing the Courageous browser.

A mean person doesn’t must know the way blockchain or crypto works. Our software program works seamlessly within the background and permits customers to redeem their “factors” for reward playing cards and different choices in our market.

The reward playing cards are digitally issued immediately and usable instantly with retailers on-line or at their in-store POS. TAP know-how performs the magic of the interpretation from blockchain to real-world purchases, all within the background, invisible to the person.

Crowdfund Insider: Are there different partnerships within the works for Faucet Community you can share? If that’s the case, when can we anticipate these? If not, what forms of corporations do you see as the fitting match for partnering with or white labeling TAP Community’s rewards program.

Lin Dai: TAP Community know-how supplies a translation layer between any digital asset to real-world retail and e-commerce purchases. During the last a number of years, we have now constructed a community of 250,000+ manufacturers and retailers that connects to our software program, throughout e-commerce, retail, leisure and journey.

Our software program is agnostic whether or not you need to redeem your “factors and miles”, your “cash-back” digital {dollars}, and even blockchain tokens, any digital illustration of worth may technically be translated into real-world “redemptions” utilizing TAP know-how.

Simply “factors and miles” alone worldwide there’s as much as $1 trillion locked in silo’ed applications, and we consider we will convey important worth by unlocking these for shoppers. We’re working with among the world’s largest corporations in leisure, journey, retail and digital finance to construct new rewards applications or complement their present ones.

For crypto lovers, we’re working with a serious companion on multi-coin assist, quickly the identical redemption capabilities which can be out there to BAT holders shall be out there throughout many prime tokens.

Crowdfund Insider: What do you see as the way forward for rewards applications generally? Do you see extra crossover with digital currencies?

Lin Dai: We see the way forward for rewards ecosystem as Open and Interoperable. The common American household is signed as much as 29 rewards applications, with an amazing majority of those applications accumulating small quantities of rewards worth that’s forgotten and never driving a “loyalty” conduct as they have been supposed to.

An “Common” rewards ecosystem or market that means that you can spend your 2,000 miles from an airline at your favourite espresso store not solely brings quick worth to the patron, but additionally permits the airways to offset factors legal responsibility accounting smart, and brings extra purchases to the espresso vendor and contributes to the GDP.

Crowdfund Insider: With the success of your first endeavor Hooch App and now TAP Community, what’s subsequent for Lin Dai?

Lin Dai: I’ve been a very long time “factors nerd” so personally I’m excited in regards to the work we’re doing at TAP Community. Rewards trade as we all know it’s prime for disruption. I consider we’re nonetheless within the first or 2nd innings of this huge international transformation.

Customers love rewards. Enrollment to loyalty applications are rising 31% 12 months over 12 months, and even after COVID-19 precipitated huge disruptions to journey worldwide, shoppers are nonetheless buying over 100M+ factors and miles per day.

Rewards and loyalty should not going anyplace, and one may argue after economies world wide slowly reopens, manufacturers must lure shoppers again greater than ever earlier than. A “Rewards-as-a-Service” mannequin can assist manufacturers launch a brand new program or “improve” an present program in as little as 90 days, and save 50% or extra on this system working value.

Identical to years in the past main corporations have been every constructing their very own proprietary CRM and at present everyone seems to be on Salesforce. Rewards software program and companies would be the identical. I’m excited that TAP Community is on the forefront of this wave.