Crowdcube Success Fullgreen Launches Crowdfunding Effort on Seedrs & Shortly Surpasses £600,000 Funding Goal

Lower than a 12 months after elevating greater than £700,000 by way of its latest Crowdcube spherical, UK-based meals model Fullgreen (previously CauliRice) has launched an fairness crowdfunding marketing campaign on Seedrs, and has already surpassed its preliminary £600,000 funding goal from almost 500 Seedrs traders.

As beforehand reported, Cauli Rice rebranded to Fullgreen in October 2017 and expanded its providing to incorporate different low-carb, veg-based rice options, which have been scheduled for launch by November 2017 in each the UK and USA in main retailers together with Kroger shops, Wegmans and Walmart.

“In 2019 our $4.5 million US manufacturing line was switched on. Our US producer is dedicated to repeatedly develop manufacturing capability to help our nationwide growth; shoulder value of products (buying supplies so far as 6 months forward); and supply us with 45 day cost phrases (permitting us to be paid earlier than paying our suppliers) – minimizing working capital necessities for a giant US launch.”

Fullgreen additional revealed that it gives vegetable-based merchandise which might be wholesome, low-carb options to conventional rice & grains for individuals seeking to eat much less carbs, add extra greens to their meals, or handle well being points equivalent to weight problems and diabetes. The corporate’s vary consists of Non-GMO Riced Veggies, Cauliflower Risottos, and a brand new type of Grain & Oat Free Plant-based Breakfast.

“Fullgreen merchandise have an 18 month shelf life with out refrigeration making it ultimate for broad retail distribution & direct to shopper supply. Our largest channel for the time being are brick & mortar retailers. Value level is accessible and sells as nicely in ALDI because it does in any of our giant retail supermarkets. In 2021, a key focus is to extend fee of gross sales in current level of distribution to generate a floor swell of elevated quantity for the enterprise.”

Fullgreen is now providing 2.93% in fairness with a £22 million pre-money valuation by way of the funding spherical, which is about to shut mid-Might.