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Equipsme: Higher Well being Insurance coverage for All

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Giant company corporations and administrators have had costly and sophisticated non-public medical insurance coverage for years, however the founders of Equipsme believed the majority of UK enterprise underserved and wished one thing extra sensible that might work for the entire staff. 

The work started lengthy earlier than anybody had heard the phrases coronavirus, however the pandemic has solely served to focus on what the staff has lengthy believed: that the well being of your enterprise is simply nearly as good because the well being of your staff and that folks from all professions need to have the ability to spend money on having higher entry to sensible healthcare assist. 

Founder and managing director Matthew Reed’s work started in 2017 with a 10-month analysis mission. 

He requested SME house owners what they wished in a well being assist bundle, over and above the NHS, and the way a lot they had been prepared to spend. 65% of them stated they wished to spend £200 – £350 per worker per 12 months.

In the meantime NHS figures present the pressure on the entrance finish of the well being service: 24% of full-time workers have to attend for greater than every week to see their GP while some sufferers are ready so long as 4 months for a physiotherapy appointment.  

The pressure takes its toll on companies in addition to folks. The CBI estimates that health-related absence prices SMEs £720 per particular person per 12 months. Minor diseases are the most important trigger, totalling 27% of the working hours misplaced to sickness, with an extra 19% as a consequence of musculoskeletal (muscular tissues, bones, and joints) points akin to again issues, and 12% from psychological well being situations.

Armed with this perception Equipsme got down to create a less complicated, inexpensive, digitally built-in product that might assist corporations to offer a significant worker profit and scale back employees absence as a consequence of unwell well being with a concentrate on immediate and versatile entry to skilled recommendation. 

It started buying and selling on 1 March 2018 having developed a digital product on time and on finances with a scalable digital gross sales and coverage portal together with the power for appointment bookings to be delivered inside its personal app. 

The entry degree plan for £7 per particular person per 30 days consists of entry to a GP service with NHS-registered docs providing consultations by cellphone or video 24/7, non-public physiotherapy appointments, a web based well being test and entry to AXA PPP’s nurse helpline. £17pppm provides non-public prognosis. For £29pppm non-public remedy, excluding most cancers, is included, and for £37 there isn’t a extra. 

Plans value the identical for everybody aged 16-69, with no lengthy medical questionnaires, only a easy exclusion for pre-existing situations from the previous three years. We imagine no different medical health insurance supplier is as easy or clear in its pricing. There aren’t any sudden hikes at renewal and workers have the choice so as to add their relations and kids to the plan. 

The enterprise had been rising steadily when coronavirus hit and the staff leaned in to speed up its plans, providing free product entry to micro SMEs and launching with an identical supply to the self-employed for the primary few months of the pandemic. 

Within the final 12 months Equipsme has seen 249% premium progress and a 106% renewal retention fee, which successfully means prospects who renewed added extra workers while doing so. 

Our analysis additionally confirmed that the quantity of people that had been ready to pay for personal healthcare had doubled since lockdown started in March. 

During the last 12 months, Equipsme staff has signed various vital distribution partnerships. It partnered with Starling Financial institution and Merely Enterprise Insurance coverage. Each are scaled-up digital companies which noticed a possibility to enter medical health insurance market and selected Equipsme after an intensive course of. 

Day One worth has all the time been necessary to Equipsme. Whether or not that’s Vitamin D and diabetes checks that may be executed from residence or speaking to a GP on the weekend, it’s an insurance coverage product and worker profit that will get used and the rationale for these excessive renewal charges. 

Its efforts have acquired trade acclaim, beating the likes of Aviva and Vitality to be recognised as Extremely Recommended within the Finest Group Well being Insurance coverage class for the Cowl Excellence Awards final month, and scooping the Insurtech Begin-up Award on the British Insurance coverage Awards final week.  

Equipsme has various thrilling initiatives for earnings technology within the pipeline, together with the usage of distinctive knowledge, profit-sharing with capability suppliers and increasing internationally. 

Your funding on this crowdfunding spherical will assist Equipsme to proceed to develop their consumer expertise, scale their advertising efforts and broaden their customer support capabilities – to allow them to present the type of healthcare that makes a distinction within the lives of each worker, and the those who rely upon them.


To seek out out extra in regards to the funding alternative, go to the pitch now

Michaela Salomon

Marketing campaign Assist Group