Feminine-Based: &SISTERS, Moral, Sustainable & Smashing Stigma

When investing, your capital is in danger.

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The femtech market is about to succeed in $60 billion USD by 2027.

Why? As a result of it offers essential improvements to enhance the well being and happiness of 50% of the worldwide inhabitants – the ladies that menstruate, and those who don’t need to. People who undergo being pregnant and those that need to stop it. Those that are tackling menopause, or teenage hormonal fluctuations, or new motherhood and need to perceive and reply to the completely pure modifications their our bodies are present process. The checklist goes on.

Whereas femtech used to consult with the uterus and little extra, its definition has expanded to toddler diet, egg freezing, childcare help, menstrual monitoring, data-driven well being merchandise and extra. Unsurprisingly, nearly all of the enterprise main the area are based by ladies – ladies who seen gaps out there and recognised the expansive healthcare and way of life wants of billions of girls worldwide which have historically been left behind by developments in medication and expertise. And but, solely 10% of worldwide funding goes into female-founded companies – although female-led companies usually tend to exit than their male-founded counterparts. 

That is one thing that every one of us within the funding area want to change – and it begins by recognising the formidable, game-changing startups devoted to bettering the lives of girls, at each part of their lives, world wide. &SISTERS is considered one of these. 

Based by daughter mom duo, Lucy and Claire, &SISTERS is creating the menstrual well being ecosystem of the longer term. They recognised that an individual menstruating makes use of 11,000 interval merchandise of their lifetime on common – and most are utterly unaware that the merchandise they attain for within the interval care aisle are laden with chemical substances and plastic. So, they got down to create a model that honours the physique of its person, and the planet round them. They developed one of many UK’s widest ranges of pure, licensed natural interval care. Each final little bit of their cotton interval care is sustainably sourced, plastic-free, recyclable and biodegradable. In truth, the manufacturing of their natural cotton makes use of 91% much less water, 62% much less vitality and saves 46% greenhouse gasoline emissions versus typical cotton. Even their nüdie (menstrual) cup is manufactured from naturally occurring silica – and all the pieces they create is packaged sustainably and superbly as well.

Not solely are they constructing a greener, kinder future, &SISTERS is smashing the stigma of menstruation by giving ladies the instruments they should do what’s proper for them. However moral merchandise are just the start – &SISTERS have their sights on a holistic, data-driven platform to permit ladies to navigate their menstrual, sexual and hormonal well being, all from their machine. 

The worldwide demand for higher, cleaner, sustainable interval care merchandise is incontrovertible. This yr alone &SISTERS have bought over 300,000 tampons, pads and liners and greater than 1,800 nüdie interval cups* all through the UK, Europe, Asia and Australasia. They’re at the moment serving over 1,000 clients by means of their D2C platform and are stocked in over 75 small chains and independents, together with Oliver Bonas, Subsequent Magnificence, Abel & Cole, Farmdrop, Ecovibe, Really feel Distinctive and Planet Natural.

&SISTERS are on a mission to vary the lives of ‘Sisters’ world wide – they even donate 10% of their earnings to serving to eradicate interval poverty by means of training and empowerment. 

At Seedrs, our mission is to have a good time and energy the expansion of companies that may drastically change their industries for the higher – particularly after they’re female-founded, female-focused and can pave the way in which for a lot of extra of their type to just do the identical.

To help &SISTERS’ imaginative and prescient for moral interval care, and proceed to gasoline a change towards equal gender illustration within the non-public fairness funding area, go to their pitch now.

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*Based mostly on figures from Jan-Oct 2020

Michaela Salomon

Marketing campaign Assist Staff